GFK, Bert Hendrickx, Digital Market Intelligence

1 © GfK 2014 | Ecommerce Expo – 2 December 2014

UNPACKING THE DIGITAL CONSUMER E-COMMERCE EXPO, 2 DECEMBER 2014

© GfK Belgium 2014

Bert Hendrickx

Digital Market Intelligence

@bhendrickx88


Business Barometer E-commerce 2014

Source: Business Barometer E-commerce 2014

92%

“In general, Belgium is running behind when

it comes to e-commerce.”


Source: the social science of complaining (GfK Belgium) | N = 6732 | http://blog.gfk.com/2014/10/the-social-science-of-complaining-for-belgians/

“Traditional” channels are preferred to file complaints

75% of Belgian consumers (18+) has at least once filed a complaint

E-mail

58%

Telephone

33%

Corporate website

25%

http://blog.gfk.com/2014/10/the-social-science-of-complaining-for-belgians/















Source: GfK Retail and Technology – Global sales units FC 2014

Source: GfK Retail and Technology – Global estimated sales value 2014 / 2015

> 50 %

2 billion


Towards device neutrality

Source: Multi-Screen & Mobile Survey 2014, Havas Media, GfK | Device Ownership

Smartphone

46%

Tablet

38% +19pts

+16pts


It’s about omni channel

Source: FutureBuy® 2014 | % shoppers reporting omni channel shopping behavior in Europe


Technical goods: 7,9% online sales

Source: GfK Retail & Technology for Technical goods

1,7% 6,2%


Fashion: a disruption in the online landscape

MAT JUN 2008

Top 5 : 21.0%

MAT JUN 2014

Top 5 : 41.2%

Fashion Market: Upperwear, Bodyfashion, Shoes

Source: GfK Panel Services


GfK FutureBuy® 2014 Overview

FMCG • Beauty and Personal Care

• Packaged Food/Bev

• Household Washing and

Cleaning products

• OTC Healthcare

Consumer Durables • Consumer Electronics

• Mobile Phones

• Home Appliances

Services • Financial Services

• Healthcare Services

• Meals at Restaurant

Other • Automotive

• Toys

• Apparel

• Home Improvement

• Home and Garden

15 Categories…

Australia

Canada

Mexico

US Romania

Germany Poland

Spain

France

Russia

Bulgaria

Colombia

Argentina

Brazil

Korea China Japan

20

minute

17 Countries…

Online Survey

N = 1000 per country (18+)

FutureBuy® is GfK’s proprietary survey of shopper attitudes and behaviors – run annually since 2009


GfK FutureBuy® 2014 Key Takeaways

Source: GfK FutureBuy® 2014

Omni-Channel - coming

soon to your category!


3 waves of digital transformation

Source: Digital Transformation, a model to master digital disruption (Caudron, Van Peteghem, 2014)

music

photography

video rental

…

print media

tv

travel

…

2015 retail

healthcare

automotive

education

…

… 1995 2010


GfK FutureBuy® 2014 Key Takeaways


Omni-Channel - coming

soon to your category!

Mobile not yet

mainstream

Showrooming respite? Can we be Friends?

Generation Matters- a lot!


The Xtreme Shopper is here to stay


Wired


° Online research community

° 30 Xtreme Shoppers

° 3 weeks

° discussing the future of shopping

FutureBuy® Community


Offline drives on experience



Make online personal



Staying away is the new loyalty



Don’t forget: it’s a story of “AND”

Source: http://www.familienieuws.eu/

http://www.familienieuws.eu/

http://www.familienieuws.eu/



Source: Nordstrom



Source: www.thecloakroom.be


Thank you for having me!

Bert Hendrickx

Digital Market Intelligence

[email protected]

+32 16 74 24 41

@bhendrickx88

ttps://www.facebook.com/gfk.market.research

https://plus.google.com/u/0/+GfkGlobal#+GfkGlobal/posts

http://www.linkedin.com/company/gfk

https://twitter.com/GfK_en

http://www.youtube.com/user/GfKTube

mailto:[email protected]

http://www.twitter.com/bhendrickx88

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GFK, Bert Hendrickx, Digital Market Intelligence

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