Getting Your Head In the Penalty Game - SMX East Session on Earning Authority - Successful Link...
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Transcript of Getting Your Head In the Penalty Game - SMX East Session on Earning Authority - Successful Link...
Penalty GameGetting Your Head
In The
Identifying and Dealing With Link-Based Penaltiesby Sha Menz@ShahMenz
#SMX East 2014
link penalties
@ShahMenz #SMX East 2014
Why do we have to deal with
them?@ShahMenz #SMX
East 2014
@ShahMenz #SMX East 2014
risk
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retribution
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reward
what is your situation?
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“am I safe?”
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no penalty here
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NO
but I just want to build more
good links
@ShahMenz #SMX East 2014
@ShahMenz #SMX East 2014
Download the Slide Deck
listen to the
experts!
Paddy Moogan Mozcon 2014
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life is good
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traffic drop!
“What should I do?”
@ShahMenz #SMX East 2014
@ShahMenz #SMX East 2014
identifythe problem
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manual actionsviewer
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Start with the Manual Actions viewer in Google Webmaster Tools
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www.barracuda-digital.co.uk/panguin-tool/
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@ShahMenz #SMX East 2014
www.barracuda-digital.co.uk/panguin-tool/
@ShahMenz #SMX East 2014
Nail down algorithm changes that affect your site
Google AlgorithmChange History
penguin alert?
@ShahMenz #SMX East 2014
@ShahMenz #SMX East 2014
“Penguin works by balancing Good vs Bad to provide a value. If that value is below a threshold you are affected by
Penguin. With this in mind the effectiveness of any negative SEO
strategy is based on the proximity of the target site to that threshold.”
www.epiphanysearch.co.uk/blog/2014/05/disavow-file-faqs/
manual actionsviewer
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@ShahMenz #SMX East 2014
https://support.google.com/webmasters/answer/2604824
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Disavow
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is it safe?
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@ShahMenz #SMX East 2014
YES
beware of pitfalls
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updating disavows
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Disavow Links Tool Help Document
combine your files
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update = overwrite
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format errors
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.txt
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Downloads are not text files!
UTF-8or
7-bit ASCII
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comment bloat
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file size limit
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2Mb
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@ShahMenz #SMX East 2014
your file has been trimmed
URL structure
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best practice
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entire domains
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Use specific URLs only when unnatural links are on coveted domains
why?
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unseen links@ShahMenz #SMX
East 2014
zombie links
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be careful!
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eliminate mistakes
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@disdit_
http://www.disdit.com/why-disdit.php
Manage Disavow Data
disdit.com
how longwill it take?
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feels like
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@ShahMenz #SMX East 2014
Waiting for Godot (/ˈɡɒdoʊ/ GOD-oh[1]) is an absurdist play by Samuel Beckett, in which two characters, Vladimir and Estragon, wait endlessly and in vain for the arrival of someone named Godot
butthere is good
news
@ShahMenz #SMX East 2014
updated cache= disavowed links!
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#Yay! Learn more
doing the work
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© Brandignity
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own your mistakes
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“You are what Google thinks you are”
until you can prove otherwise@ShahMenz #SMX
East 2014
learn to loveprocess
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Start with data
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become abloodhound
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An easier wayto get your Google data
@TonyMcCreathSWAT GWMT
Exporterhttp://seo-website-designer.com/SWAT-Google-Webmaster-Tools-Exporter
@ShahMenz #SMX East 2014
this is helpful!
combine and de-duplicateGoogle Analytics referral traffic
Google Webmaster ToolsBing Webmaster Toolsopensiteexplorer.org
Mine the SERPsMajestic SEO
SEMrushahrefs
@ShahMenz #SMX East 2014
@ShahMenz #SMX East 2014
mine links from Google SERPs
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use links:domain.com + “keyword phrase”
link analysis
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3 critical elements
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the link
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this is a paid review
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anchor text manipulation
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irrelevant links
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the domain
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Don’t get this wrong!
Would you keep a linkfrom this site?
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mit.edu
perhaps not
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msl1.mit.edu
the profile
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Look for patterns!
remember
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© Wildblogger
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you will need
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a toolkit
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browser plugins
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@ShahMenz #SMX East 2014
@ShahMenz #SMX East 2014
Download the Chrome plugin
Redirect Path
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User Agent Switcher for Chrome, Firefox, Opera...
User Agent Switcher
Default User Agent
User Agent Switcher – Googlebot
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https://www.majesticseo.com/reports/site-explorer/map
@ShahMenz #SMX East 2014
Download Mozbar
MozBar
Analyse Backlink Data
@TonyMcCreathSWAT Backlink
Checkerhttp://seo-website-designer.com/SWAT-BackLink-Checker
@ShahMenz #SMX East 2014
he did it again!
Add the ultimate guideto link analysis
@ShahMenz #SMX East 2014
Ultimate Link Identification Guide
sending requests
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finding viable contacts The usual suspects – Domaintools Contact through domain registries
Use Reverse IP Lookup ToolsUse reverse image search
Match incidental dataAsk other link targetsFollow Social trails
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cover the basics
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secret weaponnudo.io
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domain contact finder for spanish language web sites!
sign up for nudo.io
fix what you own
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fake forum profiles, article directory submissions, spammy social bookmarking profiles
send email
@ShahMenz #SMX East 2014
be human, be honest, be helpfuldon’t treat webmasters as the enemy
protect your Brand at all costs
submit forms
@ShahMenz #SMX East 2014
Check for third party contact forms at country specific domain registries
nowthink outside the
(mail)Box
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Ask yourself
@ShahMenz #SMX East 2014
how can I adapt link acquisition ideas to step up
my link removal
game?@ShahMenz #SMX East 2014
remember
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everythinginvolves humans
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clients
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webmasters
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Webspam team reviewers
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last of all
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avoid the pitfalls
@ShahMenz #SMX East 2014
reinventing manipulative link
techniques
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being afraid to make your case
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not checkingreferral data!
@ShahMenz #SMX East 2014
Don’t lose non search-dependant traffic & conversions at any cost!
getting lost in the penalty tunnel
@ShahMenz #SMX East 2014
Damaging the Brand
poorly planned or executed link
removal campaigns will do this@ShahMenz #SMX
East 2014
@ShahMenz @rmoov
USA (786) 348-2163UK (020) 7993-4810
Australia (02) 6145 2065
always remember,help is just a tweet away!
@ShahMenz #SMX East 2014