Getting Your Head in the Penalty Game By Sha Menz

Getting Your HeadIn The

Identifying and Dealing With Link-Based Penalties

by Sha Menz@ShahMenz

#SMX East 2014

@ShahMenz #SMX East 2014


Download the Slide Deck

https://seomoz.box.com/shared/static/3t8992l7b3p1wab2tq57.pdf


Start with the Manual Actions viewer in Google Webmaster Tools

https://www.google.com/webmasters/tools/manual-action


www.barracuda-digital.co.uk/panguin-tool/

http://www.barracuda-digital.co.uk/panguin-tool/


Nail down algorithm changes that affect your site

http://moz.com/google-algorithm-change


“Penguin works by balancing Good vs Bad to provide a value. If that value is below a

threshold you are affected by Penguin. With this in mind the effectiveness of any negative SEO

strategy is based on the proximity of the target site to that threshold.”

www.epiphanysearch.co.uk/blog/2014/05/disavow-file-faqs/

http://www.epiphanysearch.co.uk/blog/2014/05/disavow-file-faqs/


https://support.google.com/webmasters/answer/2604824

https://support.google.com/webmasters/answer/2604824


Disavow Links Tool Help Document

https://support.google.com/webmasters/answer/2648487?hl=en


Downloads are not text files!


Use specific URLs only when unnatural links are on coveted domains


@disdit_

http://www.disdit.com/why-disdit.php

http://www.disdit.com/why-disdit.php


Waiting for Godot (/ˈɡɒdoʊ/ GOD-oh[1]) is an absurdist play by Samuel Beckett, in which two characters, Vladimir and Estragon, wait endlessly and in vain for the arrival of someone named Godot


#Yay! Learn more

http://www.hiswebmarketing.com/tell-link-disavowed/

“You are what Google thinks you are”until you can prove otherwise


@TonyMcCreath

http://seo-website-designer.com/SWAT-Google-Webmaster-Tools-Exporter


http://seo-website-designer.com/SWAT-Google-Webmaster-Tools-Exporter


Don’t get this wrong!


Look for patterns!


Download the Chrome plugin

https://chrome.google.com/webstore/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll


User Agent Switcher for Chrome, Firefox, Opera...

Default User Agent User Agent Switcher – Googlebot

http://chrispederick.com/work/user-agent-switcher/





https://www.majesticseo.com/reports/site-explorer/map

https://www.majesticseo.com/reports/site-explorer/map


Download Mozbar

http://moz.com/tools/seo-toolbar

@TonyMcCreath

http://seo-website-designer.com/SWAT-BackLink-Checker


http://seo-website-designer.com/SWAT-BackLink-Checker


Ultimate Link Identification Guide

http://www.spamflag.com/link-identification-guide/


sign up for nudo.io

http://nudo.io/


fake forum profiles, article directory submissions, spammy social bookmarking profiles


be human, be honest, be helpfuldon’t treat webmasters as the enemy

protect your Brand at all costs


Check for third party contact forms at country specific domain registries


Don’t lose non search-dependant traffic & conversions at any cost!

@ShahMenz@rmoov

USA (786) 348-2163UK (020) 7993-4810

Australia (02) 6145 2065


Getting Your Head in the Penalty Game By Sha Menz

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