Getting To Grips With Facebook

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GETTING TO GRIPS WITH FACEBOOK

FOR SMALL BUSINESSES


Digital Accelerator KL – remove on: Follow us @Plus1Digital www.plus1digital.co.uk

#2BLONDESDIGITAL www.plus1digital.co.uk


OUR CLIENTS


START MAKING FACEBOOK WORK

FOR YOUR BUSINESS


IS A GREAT WAY TO MAINTAIN

AND DEVELOP THESE RELATIONSHIPS


TIP 1


WHAT YOU SHOULD BE DOING HOWEVER IS PLANNING

YOUR "SELLING" POSTS IN ADVANCE. THEN THEY ARE

ALWAYS READY TO GO AND YOU CAN MAKE SURE THEY

ARE ALL DIFFERENT AND INTERESTING


TIP 2


SO MAKE SURE YOU FOCUS ON POSITIVE AND

HAPPY NEWS SO THAT YOUR CUSTOMERS

ASSOCIATE YOUR BRAND WITH POSITIVITY


• Do not delete negative comments about

your brand on Facebook. You need to handle

them - reply to them politely and fix the

issues

• Careful management of negative comments

can actually add value to your business -

increasing recommendations and repeat

purchases

TIP 3


CHECK YOUR "POSTS BY OTHERS" BOX AND DIRECT MESSAGES ON YOUR

FACEBOOK PAGE DAILY. IDENTIFY WHO WILL BE RESPONSIBLE FOR DEALING

WITH ISSUES IN ADVANCE AND AGREE A BASIC PROCEDURE


71% OF CONSUMERS THAT RECEIVE A QUICK (AND HELPFUL) RESPONSE FROM A BRAND ON SOCIAL MEDIA SAY THEY WOULD VERY LIKELY RECOMMEND THAT BRAND TO OTHERS

Source: Forbes


TIP 4


WHILST YOU ARE TRYING TO

REMEMBER TO BE INTERESTING,

KEEP EVERYONE HAPPY AND RUN

AN AMAZING CAMPAIGN,

YOU ALSO NEED TO REMEMBER TO

STAY RELEVANT TO YOUR BRAND

TIP 5


There are no hard and fast rules to success but

there are things that can help. Think before

you post - is your content:

1. Directly related to your brand.

2. Does it have any relevance to your brand or

your audience.

3. Is it timely? Nobody wants to read old news.


AND MOST IMPORTANTLY:

Is it interesting or useful?

Ask yourself - if I read this on somebody

else's page would I want to talk about it?


ALWAYS POST YOUR STATUS

UPDATES WITH IMAGES.

FACEBOOK LIKES IT MORE AND

USERS LIKE IT MORE - WIN WIN

TIP 6


NO SURPRISES THAT PHOTO UPDATES GET MORE ENGAGEMENT

FROM FANS AND NON-FANS! IT'S EASIER AND

FASTER TO SHARE A PHOTO THAT YOU LIKE

ON FACEBOOK


POST AND SCHEDULE YOUR POSTS FOR YOUR COMPANY PAGE WHEN YOU ARE MOST LIKELY TO BE ON FACEBOOK FOR PERSONAL USE… BEING ACTIVE AND READILY ENGAGING WITH YOUR FACEBOOK COMMUNITY SHOULD ALWAYS BE A MUST!

TIP 7


IN SHORT WE MEAN - SCHEDULE YOUR POSTS FOR EVENINGS AND WEEKENDS (JUST IN CASE YOU ARE AN ANOMALY)


TIP 7 DO NOT BUY FAKE FOLLOWERS FROM UNKNOWN SOURCES It will decrease the reach of your posts, you lose data on who your real users are and you won't get anyone interacting with your page


(SO IF 90% OF YOUR FOLLOWERS ARE FAKE, YOU RISK THAT THE POST WON’T BE DISPLAYED TO ANYONE “REAL”)

FB PAGE POSTS ARE DISPLAYED TO 20% OF PEOPLE WHO HAVE LIKED THE PAGE


DON’T LIKE YOUR OWN POSTS (VIA YOUR OWN PAGE)

TIP 9


LIKING YOUR OWN POSTS SUGGESTS THAT YOU HAVE NO IDEA HOW FACEBOOK WORKS OF COURSE YOU LIKE YOUR OWN CONTENT.

WHY WOULD YOU POST IT OTHERWISE?


BE GENUINE AND DOWN TO EARTH (DON'T SHOW OFF). PEOPLE WHO LIKE YOUR PAGE WANT TO KNOW WHAT YOU CAN DO FOR THEM NOT WHAT YOU CAN DO FOR YOU

TIP 10


MAKE PEOPLE LIKE YOU


NEED SOME HELP? [email protected]

#2BLONDESDIGITAL @PLUS1DIGITAL

WWW.PLUS1DIGITAL.CO.UK

Getting To Grips With Facebook

Social Media

Transcript of Getting To Grips With Facebook