Getting the Word Out:The GED® 2002 Series Closeout

David BakerIllinois Community College Board

david.a.baker@illinois.gov

• Recorded• Mute• Raise Hand• Chat• Certificates

• We need to spread the word

• We need a positive message

• We need a consistent message

• Available Resources

What are the plans to get the word out?

Getting the Word Out

• National Campaign– Material Development– Press Releases– Events– Text Campaign

Getting the Word Out

• National Campaign• State Campaign– Working with GED TS– Working with State Agencies– Press Releases– Materials

Getting the Word Out

• National Campaign• State Campaign• Local Campaign– Local News Outlets– Update Websites with Message– Local Partnerships/Agencies/Civic Groups– TELL EVERYONE!

Getting the Word Out

• National Campaign• State Campaign• Local Campaign

What should the message be?

• Be encouraging, positiveIf you’ve already started the GED® test, you’re almost there.

• Relay important campaign messagesIf you finish the GED® test now, you won’t have to repeat the sections you’ve already passed.

• Direct GED® test-takers to more information • We’re here to help you. Even with your busy schedule, you

can prepare, plan, and succeed at taking the GED® test.

Are there resources to help?

Do you know Brand Central?

Any questions?