1. 1. Getting Started With Video Marketing in 2015!Getting Started With Video Marketing in 2015!
2. 2. Why Video Marketing?...Think About It!Why Video Marketing?...Think About It!
3. 3. Why Video Marketing?Why Video Marketing? Simplify Brand Story Within Minutes! Simplify Brand Story Within Minutes! Captures quick audience attention span Captures quick audience attention span Offers virtual shopping experience in e commerce environment Offers virtual shopping experience in e commerce environment Delivers complex brand messages in the most memorable way Delivers complex brand messages in the most memorable way Communicate more facts & figures in the most engaging way Communicate more facts & figures in the most engaging way
4. 4. Importance of Online Video in Marketing Statistics Says ItImportance of Online Video in Marketing Statistics Says It All!All!
5. 5. Video Marketing StatisticsVideo Marketing Statistics 45%of brand users views 1video per month 45%of brand users views 1video per month Average internet users views32videos per month Average internet users views32videos per month
6. 6. Video Marketing StatisticsVideo Marketing Statistics Video is 6Xmore effective than Print and Online (Atlas) Video is 6Xmore effective than Print and Online (Atlas) 76%of B2B marketers use YouTube to publish video content 76%of B2B marketers use YouTube to publish video content Google ranking for video content increases by X53times Google ranking for video content increases by X53times
7. 7. Video Marketing StatisticsVideo Marketing Statistics
8. 8. Video Marketing CycleVideo Marketing Cycle Transforming Viewers Into Customers Transforming Viewers Into Customers Tell brand stories to attract & bring viewers into business Tell brand stories to attract & bring viewers into business StrangersStrangers VisitorsVisitors Let them capture information via interviews, testimonials etc. Let them capture information via interviews, testimonials etc. LeadsLeads Market/sell products in a compelling wayMarket/sell products in a compelling way DelightDelight Turn targeted customers into raving business fans Turn targeted customers into raving business fans Begin with...Begin with... End here...End here...
9. 9. Video Marketing Slogan ofVideo Marketing Slogan of The Year 2015!The Year 2015! JUST SHOW;DON'T TELL! TV buysTV buys Video buysVideo buys 33% of brands are reported to spend on TV ads 68% of brands are reported to spend on personalized digital video ads Vs.
10. 10. Video Marketing Ad Spend in 2015Video Marketing Ad Spend in 2015!! TV buysTV buys Video buysVideo buys Unlike TV ads, brand marketers will increase digital video ad budgets to top $10.3billion this year! Unlike TV ads, brand marketers will increase digital video ad budgets to top $10.3billion this year! Vs.
11. 11. Video MarketingVideo Marketing Humanize your Brand via Marketing Channels ! Humanize your Brand via Marketing Channels ! VideoVideo Email marketingEmail marketing Content marketingContent marketing Seo search rankingsSeo search rankings Social mediaSocial media
12. 12. Top Brands that went viral via YouTube!Top Brands that went viral via YouTube!
13. 13. Video Marketing StrategiesVideo Marketing Strategies B2B Marketers' Creative Approach B2B Marketers' Creative Approach Search Engine OptimizationSearch Engine Optimization Video SharingVideo Sharing Include searchable text version to optimize videos for online search Include informative content with titles,tags,and descriptions of video that offers solutions to buyers' problems Include searchable text version to optimize videos for online search Include informative content with titles,tags,and descriptions of video that offers solutions to buyers' problems Share with your target buyer Offer sharable options Encourage audiences to share Share with your target buyer Offer sharable options Encourage audiences to share
14. 14. Video MarketingVideo Marketing Marketing Benefits For Brands!Marketing Benefits For Brands! Captivate & attract Captivate & attract Improved Conversions Improved Conversions Personalized shopping Personalized shopping EducateEducate Increased revenues Increased revenues
15. 15. Video MarketingVideo Marketing Future Prediction!Future Prediction! 2018!2018! 79% of consumer internet traffic will be taken up by video marketing 79% of consumer internet traffic will be taken up by video marketing
16. 16. Video Marketing StrategiesVideo Marketing Strategies in 2015in 2015 No Doubt! Professional videos are overtaking texts rapidly! After all, your brand success depends upon How Well You Humanize Your Brand... Stop Wondering, Start Incorporating! No Doubt! Professional videos are overtaking texts rapidly! After all, your brand success depends upon How Well You Humanize Your Brand... Stop Wondering, Start Incorporating! Data Sources: smallbiztrends.com, dmnews.com, erynhubbard.com, b2bmarketing.net, business2community.com, smartinsights.com reelseo.com