Getting Started with SimilarWeb PRO | Mobile Apps

Grow your Digital Market Share

Lesson 1:

Understand Your Competitive

Landscape

Track Your Market Share

Grow Your Market Share

Business Proprietary & Confidential | 2

Getting Started with SimilarWeb PRO | Mobile Apps

Lesson 2:

Track Your Digital Market

Share

Lesson 3:

Grow Your Digital Market

Share

Business Proprietary & Confidential | 3

Optimize your media buying

campaigns

1

Discover the best app publishers to target your audience

2 3

Grow Your Digital Market Share | Mobile Apps

Lesson 1:

Lesson 3

Evaluate an app publishers’ reach, engagement & audience

Business Proprietary & Confidential | 4

Optimize your acquisition strategies with cross-promotion & media buying

Business Proprietary & Confidential | 5

02.

01.

Pro Steps:

01Navigate to a App Analysis from the SimilarWeb PRO main menu toolbar

02Type the app you would like to analyze in the Search bar

Grow your Digital Market Share | Mobile Apps

Discover the best publisher apps to target for your audience

03

A B C

01 02

Try it out: App Analysis | App Audience | Audience Interests

Business Proprietary & Confidential | 6

Prospect for new app publishers to target and expand your reach

Discover Insights:

03Navigate to App Audience, Audience Interests to discover the other apps your users are spending time on

04

Select a category from the Category Distribution dropdown menu to discover new verticals of publisher apps to partner with

Test Yourself

03

04

Grow your Digital Market Share | Mobile Apps

Discover the best app publishers to target your audience A B C

What are the leading categories of apps Spotify Music users engage with the most?

Try it out: App Analysis | App Audience | Audience Interests

Business Proprietary & Confidential | 7

Qualify potential publishers based on their reach and engagement

Discover Insights:

01Navigate to App Engagement, Overview from the App Analysis main menu to get an overview of an app’s key performance metrics

02Analyze Usage Time to understand the visibility of your ads

03Analyze Daily Active Users to determine app reach

04Analyze Active App Users to determine app stickiness

Grow your Digital Market Share | Mobile Apps

Evaluate an app publishers’ reach and engagement

Try it out: App Analysis | App Engagement | Overview

Test Yourself

What is the potential reach for your ads on Spotify Music app?

01

02 03 04

A B C

Business Proprietary & Confidential | 8

Understand user demographics for qualifying potential app publishers

Discover Insights:

05Navigate to App Audience, App Demographics from the App Analysis main menu to map out an app publishers’ audience

06Analyze Gender Distribution to better understand if an app publisher matches your target audience

07View Age Distribution to discover the age range of users engaging with an app

Grow your Digital Market Share | Mobile Apps

Evaluate an app publishers’ audience

Try it out: App Analysis | App Audience | App Demographics

Test Yourself

Are Spotify Music app users relevant to your target audience?

05

06 07

A B C

Business Proprietary & Confidential | 9

Identify the optimal days and hours for advertising with potential publishers

Discover Insights:

01Navigate to App Engagement, Usage Patterns from the App Analysis main menu to understand user behavior

01Analyze App Usage by Hour of the Day to determine the best time to advertise with an app publisher

02Analyze App Usage by Day of the Week to determine the peak days to advertise with an app publisher

Grow your Digital Market Share | Mobile Apps

Optimize your media buying campaigns

Try it out: App Analysis | App Engagement | Usage Patterns

Test Yourself

When is the best time to advertise your ads with the Spotify Music app?

01

03

02

A B C

Business Proprietary & Confidential | 10

Congratulations! You have completed the third lesson in Understand, Track and Grow your Digital Market Share | Mobile Apps

Open SimilarWeb PRO to try out what you’ve learned

☑ Discover the best publisher apps to target for your audience

○ Analyze Audience Interests

☑ Evaluate an app publishers’ reach, engagement and audience

○ Analyze Daily Active Users, Active App Users & Usage Time

☑ Optimize your media buying campaigns

○ Analyze demographics and app usage by time and day

Try it out | Grow your Digital Market Share

Lesson Review