Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant...
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© Constant Contact 2016 Change name Simple Marketing Strategy for Small Business and Nonprofits Getting Started with Email Marketing ~ Advanced Features
Transcript of Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant...
© Constant Contact 2016
Change nameSimple Marketing Strategy for Small Business and Nonprofits
Getting Started with Email Marketing ~
Advanced Features
© Constant Contact 2017 ~ Spark Your Leads
Tamara Jaros
Authorized Local Expert & Local Product TrainerOwner – Spark Your Leads
Welcome
4 Week Email Marketing Webinar Series
© 2017 Constant Contact ~ Spark Your Leads
April 3 – Contacts
April 10 – Campaigns
April 17 – Reports
April 24 –Advanced
Agenda
1. Advanced Featuresa. Campaigns Features
b. Campaigns to expand your business
c. Personalize your campaigns
d. Improve your Subject Lines
© 2017 Constant Contact ~ Spark Your Leads
Agenda
1. Advanced Featuresa. Campaigns Features
b. Campaigns to expand your business
c. Personalize your campaigns
d. Improve your Subject Lines
© 2017 Constant Contact ~ Spark Your Leads
Campaign Features
• Read More
• Poll
• RSVP
Campaign Features – Read More
Campaign Features – Poll
Campaign Features – RSVP
Agenda
1. Advanced Featuresa. Campaigns Features
b. Campaigns to expand your business
c. Personalize your campaigns
d. Improve your Subject Lines
© 2017 Constant Contact ~ Spark Your Leads
© 2017 Constant Contact ~ Spark Your Leads
Campaign Types
• Event
• Couponsfs
• Survey
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Event* Event Basics & Settings
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Event* Event Basics & Settings
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Event* Event Basics & Settings
* Invitation
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Event* Event Basics & Settings
* Invitation
* Registration
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Event* Event Basics & Settings
* Invitation
* Registration* Registration Form
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Event* Event Basics & Settings
* Invitation
* Registration* Registration Form* Reporting
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Coupon* Set Up
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Coupon* Set Up
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Coupon* Set Up* Landing Page
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Coupon* Set Up* Landing Page* Activate & Promote
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Coupon* Set Up* Landing Page* Activate & Promote* Track
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Survey* Customize Template
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Survey* Customize Template* Format & Send
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Survey* Customize Template* Format & Send* Metrics
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Survey* Customize Template* Format & Send* Metrics
Agenda
1. Advanced Featuresa. Campaigns Features
b. Campaigns to expand your business
c. Personalize your campaigns
d. Improve your Subject Lines
© 2017 Constant Contact ~ Spark Your Leads
Automate Your Emails
© 2017 Constant Contact ~ Spark Your Leads
* Welcome Email
Automate Your Emails
© 2017 Constant Contact ~ Spark Your Leads
* Welcome Email
Automate Your Emails
© 2017 Constant Contact ~ Spark Your Leads
* Welcome Email* Birthday * Anniversary
Automate Your Emails
© 2017 Constant Contact ~ Spark Your Leads
* Welcome Email* Birthday * Anniversary
Automate Your Emails
© 2017 Constant Contact ~ Spark Your Leads
* Welcome Email* Birthday * Anniversary
Automate Your Emails
© 2017 Constant Contact ~ Spark Your Leads
* Welcome Email* Birthday * Anniversary*Automated Series 1
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Automate Your Emails
© 2017 Constant Contact ~ Spark Your Leads
* Welcome Email* Birthday * Anniversary*Automated Series
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• Timeless Content
• Answers for New Contacts
• Reuse Quality Content
• Engagement
• New Contact Feedback
• New Contact Information
Agenda
1. Advanced Featuresa. Campaigns Features
b. Campaigns to expand your business
c. Personalize your campaigns
d. Improve your Subject Lines
© 2017 Constant Contact ~ Spark Your Leads
Subject Line Ideas
• “Top” Appeal
• Sense of Urgency
• Personalize
• Ask a Question
• Exclusive Appeal
• Stay “In the Know”
• Onomatopoeia
• Allusions
• Alliteration
• Chunking
• Numbers
Subject Line & Pre-header Text
Subject Line & Pre-header Text
Subject Line & Pre-header Text
© 2017 Constant Contact ~ Spark Your Leads
Let’s See It In Action
Before & After
Before & After
4 Week Email Marketing Webinar Series
© 2017 Constant Contact ~ Spark Your Leads
April 3 – Contacts
April 10 – Campaigns
April 17 – Reports
April 24 –Advanced
© Constant Contact 2017 ~ Spark Your Leads
Tamara Jaros
Thank You!
Authorized Local Expert & Local Product TrainerOwner – Spark Your Leads
