Getting Started with

Content Marketing on LinkedIn

Content Is

Our Core 6x More Engagement

with Content vs. Jobs

Get started with content

marketing on LinkedIn by

using our platform to:

Target Publish Extend

TARGET Target with accuracy to reach a

high-quality audience

Our rich member data allows you to target exactly who you want to reach

And we offer tools

to help you

understand the

content they seek...

but your content

must match their

needs and interests

On LinkedIn, our members are thinking

about how to achieve their ambitions and

grow their professional brand

We call this

The Professional Mindset

As an result,

LinkedIn members are highly

receptive to advertising, content,

and other brand experiences

Understand your target audiences needs and interests:

Take Time To Listen follow influencers, channels and groups

that your buyers are engaged in

READY? Jump in

PUBLISH Publish with a purpose in a

professional context

1 Bring your content

directly to your

audience

Sponsored Updates Have your content appear in the LinkedIn feed, driving sharing

through the network and reaching our members across devices.

learn more at: http://lnkd.in/SponsoredUpdates

Content Ads Distribute rich media assets in standard formats to audiences in a

professional mindset.

2 Build an audience

by utilising LinkedIn

Content Hubs

Company Pages Showcase your organisation’s most important content and ideas,

as well as your products and services.

SlideShare Channels Drive the awareness and sharing of your presentations, white

papers, and video content with SlideShare.

Groups Build interactive communities by showcasing thought leadership,

engaging customers and prospects, and gaining feedback and insights

For your Content Hubs, remember to…

Customise your environment

Upload the best content

Assign admins

EXTEND Extend engagement on LinkedIn

Your content

is a conversation,

not a billboard. To ensure your target audience shares it with

their networks, make sure your content is…

The content marketing

sweet spot

Valuable

to share

Snackable:

Quick to

consume

Consider enhancing

your content

marketing by

including Sponsored

Inmail and Display

REMEMBER, content marketing

is all about…

The Conversation

Inform

Listen

Inspire

Ask questions

It’s that

simple

Getting Started with

Content Marketing on LinkedIn

Learn more at http://lnkd.in/ContentMarketing