Getting Started Using Facebook For Business

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G tti St tdUi Getting Started Using Facebook For Business Facebook For Business Mid Peninsula Professional Alliance 9/21/10 Rachel Melia Online Marketing Consultant

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Transcript of Getting Started Using Facebook For Business

Page 1: Getting Started Using Facebook For Business

G tti St t d U iGetting Started Using Facebook For BusinessFacebook For Business

Mid Peninsula Professional Alliance9/21/10

Rachel MeliaOnline Marketing Consultant

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BackgroundBackground

14 years online marketing experiencey g pMostly at SF ad agencies on clients including

Kodak Mobile (part of Kodak Gallery), Macromedia, Microsoft, Palm, Tivo, Electronic , , , ,Arts, Veronica Mars

4 years as marketing consultantWomen In Consulting Online MarketingWomen In Consulting Online Marketing

Director

Current emphasis on Facebook k timarketing

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Today’s ObjectivesToday s Objectives

Explain why you should consider usingExplain why you should consider using FacebookHow you can use Facebook to meet yourHow you can use Facebook to meet your

business objectivesE lExamplesHow to get startedH tHow to measure

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Why Facebook?Why Facebook?HUGE More than 500 million users (Facebook)( )

Approx. 150 million US – 53% of US 50% log in every day Average user has 130 friends Average user has 130 friends

#2 most trafficked website in world (Alexa) Google - 149.6 million visitors May Facebook - 123 7 million visitors May Facebook - 123.7 million visitors May Facebook #1 by time on site

48% over 35 years old (iStrategyLabs) F t t i Photo by Don Harrison of UpNorth Memories Fastest growing group Photo by Don Harrison of UpNorth Memories

HIGHLY ENGAGED Average user connected to 80 pages, community g p g , y

pages, groups, events Average user creates 90 pieces content a month

FREE

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Facebook Is New Start Page & Preferred W t R i I f tiWay to Receive Information

Was - AOL, Yahoo, Google, EmailNow - Facebook

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Types of Facebook AccountsPersonal Profile Business Page

Group

•People have to request to be “F i d” •Anyone can “Like” a pageyour “Friend”

•Posts display on “Friends” walls•Possible to mix business and pleasure

Anyone can Like a page•Posts display on wall of people that “Like”•Can post from page ex. “Whole Foods”•Many applications available

•People have to request to “Join”•Posts do not display on member walls•Can send emails to members•Posts come from personal profiles

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Objectives You Can Achieve Using F b kFacebook Facebook can help you meet these business p y

objectivesBrand awarenessThought leadership/display of expertiseThought leadership/display of expertiseCustomer affinityCustomer serviceProduct feedbackProduct feedbackNetworkingLead generationD i t ffi t b it h i l t tDrive traffic to website, physical store or eventSales

… and a benefit – increased SEO

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Companies Doing Facebook RightCompanies Doing Facebook RightIncredible level of customer affinity..

104k LikesAlmost every post is person saying how much they love Lillythey love Lilly

Almost 14 million LikesMajority of posts from people about their favorite coffee, etc.

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Companies Doing Facebook RightCompanies Doing Facebook RightIncreasing thought leadership or showcasing expertise

Fitness and nutrition tips

24k Likes

Expertise and passion apparent

Leading FB expert

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Companies Doing Facebook RightCompanies Doing Facebook RightSelling products online

Regularly post discounts

Buy flowers within Facebook

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Companies Doing Facebook RightCompanies Doing Facebook RightDrive traffic to a store or event

Post fresh bakery items that

Regularly post coupons

bakery items that look amazing

Post special events

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How To Get StartedHow To Get Started

Develop Facebook objectives based on overall p jobjectives

Develop content strategy Post highly valuable content Post highly valuable content Tips, blog articles, relevant information, discounts, OPC (other

people’s content), pictures/videos Include images whenever possible Include images whenever possible Aim to elicit comments/Likes for inclusion in “Top News”

and in order to go viral Y /N fill i th bl k t Yes/No, fill in the blank, etc.

Promote

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Beyond The Basics – Custom TabsBeyond The Basics Custom TabsWelcome Tabs Original Content

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Beyond The Basics – Custom TabsBeyond The Basics Custom TabsTeam Bios Email Sign-Up

FAQs

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Beyond The Basics – Application I t ti Y T b I t tiIntegration

Foursquare Integration

YouTube Integration

Slideshare Integration

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Promotion – Non-PaidPromotion Non Paid Add Facebook icon/URL everywhere – website, newsletters,

business cards, email address, LinkedIn, Twitter, print collateral/ads,business cards, email address, LinkedIn, Twitter, print collateral/ads, signage

Send email/s to list Use Facebook social plugins

Like Box

Use Facebook social plugins

Like Button

Message displays on person’s feed when click Like

Opportunity to Like page from blog/website

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Promotion - Paid S t kPromotion PaidPaid Ads

Sweepstakes

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Measuring SuccessMeasuring Success

What gets measured gets improved upong g p p Measure based on objectives

Ask new clients how heard about Include social media in registration forms Unique URLs or bit.ly links Surveys

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Key TakeawaysKey Takeaways

Develop Facebook objectives and a strategyp j gy Compelling content is critical… Give people a reason to

consume your content and share People do not usually search for a page… Promotion is

necessary Measure Measure Have fun!

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Thank you!

Questions?rmelia@gmail [email protected]

More Information:More Information:http://www.linkedin.com/in/rachelmelia

htt // h l li /http://rachelmelia.com/