Getting Started Using Facebook For Business
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Transcript of Getting Started Using Facebook For Business
G tti St t d U iGetting Started Using Facebook For BusinessFacebook For Business
Mid Peninsula Professional Alliance9/21/10
Rachel MeliaOnline Marketing Consultant
BackgroundBackground
14 years online marketing experiencey g pMostly at SF ad agencies on clients including
Kodak Mobile (part of Kodak Gallery), Macromedia, Microsoft, Palm, Tivo, Electronic , , , ,Arts, Veronica Mars
4 years as marketing consultantWomen In Consulting Online MarketingWomen In Consulting Online Marketing
Director
Current emphasis on Facebook k timarketing
Today’s ObjectivesToday s Objectives
Explain why you should consider usingExplain why you should consider using FacebookHow you can use Facebook to meet yourHow you can use Facebook to meet your
business objectivesE lExamplesHow to get startedH tHow to measure
Why Facebook?Why Facebook?HUGE More than 500 million users (Facebook)( )
Approx. 150 million US – 53% of US 50% log in every day Average user has 130 friends Average user has 130 friends
#2 most trafficked website in world (Alexa) Google - 149.6 million visitors May Facebook - 123 7 million visitors May Facebook - 123.7 million visitors May Facebook #1 by time on site
48% over 35 years old (iStrategyLabs) F t t i Photo by Don Harrison of UpNorth Memories Fastest growing group Photo by Don Harrison of UpNorth Memories
HIGHLY ENGAGED Average user connected to 80 pages, community g p g , y
pages, groups, events Average user creates 90 pieces content a month
FREE
Facebook Is New Start Page & Preferred W t R i I f tiWay to Receive Information
Was - AOL, Yahoo, Google, EmailNow - Facebook
Types of Facebook AccountsPersonal Profile Business Page
Group
•People have to request to be “F i d” •Anyone can “Like” a pageyour “Friend”
•Posts display on “Friends” walls•Possible to mix business and pleasure
Anyone can Like a page•Posts display on wall of people that “Like”•Can post from page ex. “Whole Foods”•Many applications available
•People have to request to “Join”•Posts do not display on member walls•Can send emails to members•Posts come from personal profiles
Objectives You Can Achieve Using F b kFacebook Facebook can help you meet these business p y
objectivesBrand awarenessThought leadership/display of expertiseThought leadership/display of expertiseCustomer affinityCustomer serviceProduct feedbackProduct feedbackNetworkingLead generationD i t ffi t b it h i l t tDrive traffic to website, physical store or eventSales
… and a benefit – increased SEO
Companies Doing Facebook RightCompanies Doing Facebook RightIncredible level of customer affinity..
104k LikesAlmost every post is person saying how much they love Lillythey love Lilly
Almost 14 million LikesMajority of posts from people about their favorite coffee, etc.
Companies Doing Facebook RightCompanies Doing Facebook RightIncreasing thought leadership or showcasing expertise
Fitness and nutrition tips
24k Likes
Expertise and passion apparent
Leading FB expert
Companies Doing Facebook RightCompanies Doing Facebook RightSelling products online
Regularly post discounts
Buy flowers within Facebook
Companies Doing Facebook RightCompanies Doing Facebook RightDrive traffic to a store or event
Post fresh bakery items that
Regularly post coupons
bakery items that look amazing
Post special events
How To Get StartedHow To Get Started
Develop Facebook objectives based on overall p jobjectives
Develop content strategy Post highly valuable content Post highly valuable content Tips, blog articles, relevant information, discounts, OPC (other
people’s content), pictures/videos Include images whenever possible Include images whenever possible Aim to elicit comments/Likes for inclusion in “Top News”
and in order to go viral Y /N fill i th bl k t Yes/No, fill in the blank, etc.
Promote
Beyond The Basics – Custom TabsBeyond The Basics Custom TabsWelcome Tabs Original Content
Beyond The Basics – Custom TabsBeyond The Basics Custom TabsTeam Bios Email Sign-Up
FAQs
Beyond The Basics – Application I t ti Y T b I t tiIntegration
Foursquare Integration
YouTube Integration
Slideshare Integration
Promotion – Non-PaidPromotion Non Paid Add Facebook icon/URL everywhere – website, newsletters,
business cards, email address, LinkedIn, Twitter, print collateral/ads,business cards, email address, LinkedIn, Twitter, print collateral/ads, signage
Send email/s to list Use Facebook social plugins
Like Box
Use Facebook social plugins
Like Button
Message displays on person’s feed when click Like
Opportunity to Like page from blog/website
Promotion - Paid S t kPromotion PaidPaid Ads
Sweepstakes
Measuring SuccessMeasuring Success
What gets measured gets improved upong g p p Measure based on objectives
Ask new clients how heard about Include social media in registration forms Unique URLs or bit.ly links Surveys
Key TakeawaysKey Takeaways
Develop Facebook objectives and a strategyp j gy Compelling content is critical… Give people a reason to
consume your content and share People do not usually search for a page… Promotion is
necessary Measure Measure Have fun!
Thank you!
Questions?rmelia@gmail [email protected]
More Information:More Information:http://www.linkedin.com/in/rachelmelia
htt // h l li /http://rachelmelia.com/