Getting Started on YouTube; BizBuzz Session 2011
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Transcript of Getting Started on YouTube; BizBuzz Session 2011
![Page 1: Getting Started on YouTube; BizBuzz Session 2011](https://reader036.fdocuments.net/reader036/viewer/2022070322/5591b6b11a28ab3e2c8b4756/html5/thumbnails/1.jpg)
presents
presented by
Getting Started with YouTube
Vince Bryant & Kevin Schaffner
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Getting Started
Site-Seeker, Inc. 2011
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Why YouTube?
Site-Seeker, Inc. 2011
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blogosphere 8.8%1.1%
4%
81.9%
What are the choices?
Site-Seeker, Inc. 2011
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FREEIt’s
The best thing about YouTube?
Site-Seeker, Inc. 2011
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1. What do you want your YouTube channel to do for your business?
2.YouTube 101: • Watch videos at YouTube.com
• View competitive channels• Get Equipment (e.g. Flip camcorder,
web cam, etc.)
3. Ideal content is <2 minutes; engage right away
4. Expand your reach: • Upload videos on your website, blog,
twitter, LinkedIn, Facebook, all social media
YouTube Goals and Objectives
Site-Seeker, Inc. 2011
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• Inform - about your business, what you do, events, etc.
• Educate - how to’s, demos
• Entertain - connect with your target audience
• Promote – testimonials, etc.
Goals of Every Video
Site-Seeker, Inc. 2011
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Inform (ENGAGE)
Site-Seeker, Inc. 2011
http://www.youtube.com/watch?v=wBEwK5mqJDE
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Educate (ENGAGE)
Site-Seeker, Inc. 2011
http://www.youtube.com/watch?v=_O7iUiftbKU
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Entertain (ENGAGE)
Site-Seeker, Inc. 2011
http://www.youtube.com/user/SiteSeekerInc#p/u/19/VnLf62eybFI
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Site-Seeker, Inc. 2011
Promote (ENGAGE)
http://www.youtube.com/user/SiteSeekerInc#p/c/1230260338A14B5B/0/seo3la5GRXU
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Setting up your account.
Site-Seeker, Inc. 2011
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Site-Seeker, Inc. 2011
Create a Google Account.
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Site-Seeker, Inc. 2011
Click on “Create Account”
Input your information.
Get a YouTube Account
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Setting up your channel:
Site-Seeker, Inc. 2011
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Setting up your profile:
Site-Seeker, Inc. 2011
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Site-Seeker, Inc. 2011
Select Privacy Settings
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Adjust Settings
Site-Seeker, Inc. 2011
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Tags are keywords used tohelp people find your channel
Add Channel Tags (Settings)
*
*
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Reminder: Keep Saving!
Site-Seeker, Inc. 2011
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Themes and Colors
Site-Seeker, Inc. 2011
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Look and Feel
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Look and Feel
Site-Seeker, Inc. 2011
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Click on “Upload”
How to Upload: Step 1
Site-Seeker, Inc. 2011
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Free Editing Software
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Click the Upload video button to browse
for the video file you'd like to upload.
Select the file you want to upload and
click Open. Or, drag and drop videos.
How to Upload
Site-Seeker, Inc. 2011
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Fill in as much informationas possible! This is crucialto how you will be found!
Your Video is Uploaded
Site-Seeker, Inc. 2011
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Uploaded Videos
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Uploaded Videos
Site-Seeker, Inc. 2011
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Annotations
Site-Seeker, Inc. 2011
http://www.youtube.com/watch?v=RKwAR-0VpyQ
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Annotations
Site-Seeker, Inc. 2011
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Playlist
Site-Seeker, Inc. 2011
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Friends and Subscribers
Site-Seeker, Inc. 2011
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Engagement
Site-Seeker, Inc. 2011
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Engagement
Site-Seeker, Inc. 2011
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Remember to Save!
Site-Seeker, Inc. 2011
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EXPAND YOUR
REACH!
YouTube Action Plan
Site-Seeker, Inc. 2011
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Click on “Share”
Click on“Embed” for website code
Social Media Sharing
Site-Seeker, Inc. 2011
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Upload Your Videos to Your Website
Site-Seeker, Inc. 2011
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Site-Seeker, Inc. 2011
Why it’s crucial to optimize:
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YouTube Analytics
Site-Seeker, Inc. 2011
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YouTube Analytics
Site-Seeker, Inc. 2011
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FAQ – Offer answers to questions your customers may ask
Social Media– vlogs!
Interviews – Executives and employees
Video Tours– Show off your factory and place of work
Testimonials – Let your satisfied customers be heard
Promotional – New product announcement or service
Closing Thoughts
Site-Seeker, Inc. 2011
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Site-Seeker, Inc. 2011
Questions?