Getting started in social media for healthcare professionals

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Many doctors are already online. Many don't know where to begin. The purpose of this presentation is to help you start your professional use of social media.

Transcript of Getting started in social media for healthcare professionals

  • Getting Started In Social Media What to Do Before You Join Matthew Katz, MD May 2014
  • Conflict of Interest External advisor, Mayo Clinic Center for Social Media No financial links, leadership position with any healthcare or social media company
  • Overview Social Media Definition Risks and Benefits in Medicine What do you want to do? POST Method CORPS Branding Expectations Pick a Brand
  • Overview Planning What to have ready Passwords Tips Internet Readiness Checklist Summary
  • Definition of Social Media Social media are web-based tools for interaction that, in addition to conversation, allow users to share content such as photos, videos, and links to resources. -- Meredith Gould, The Social Media Gospel
  • Risks of Social Media Patient Loss of boundaries Misinterpreted/bad communication Professional Reputation Malpractice Personal Identity integration (personal vs. professional) Burnout
  • Benefits of Social Media Patients Coordinate Care Improved communication Career Networking Education Career Advancement Reputation Management Research Collaboration Funding
  • POST Methodology People: Know your audience. Objectives: Define goals/endpoints. Strategy: Plan how you want to interact with others online. Technologies: Pick a platform that works for your strategy Source: Forrester Research
  • Write it down - POST Component Options Your Answers People Patients, doctors, researchers, nurses, hospitals, insurers, health technologists, legislators, other Objectives Get news, education, network, collaborate, coordinate care, reputation management, career advancement Strategy Define a role you want online Technologies Look at the options (slide 14) Consider turning POST method into POSTR R = Resources youre willing to commit (time, money)
  • CORPS Method Cognitive Style: Know how you learn and interact best. Objectives: Define goals/endpoints. Resources: Estimate time, energy commitment. People: Know your audience. Strategy: Plan how you want to interact with others online.
  • VAK Model of Learning Individualized approach Platform Visual See/Read Auditory Listen/Speak Kinesthetic Touch/Do Blogs X Twitter X X Facebook X Instagram/Pinterest X Tumblr X X X YouTube/Vimeo X Google + X X X Learning Styles Adapted from: Meredith Gould, The Social Media Gospel
  • Write it down - CORPS Component Options Your Answers Cognitive Style Visual, Auditory, Kinesthetic Objectives Get news, education, network, collaborate, coordinate care, reputation management, career advancement Resources Time, energy, money People Patients, doctors, researchers, nurses, hospitals, insurers,health technologists, legislators, other Strategy Define your role online
  • Top Social Media Sites in 2014 Site Type Blogger, WordPress Blogging Disqus Commenting system for blogs Twitter, Tumblr Microblogging LinkedIn, Doximity Professional social network YouTube, Vimeo Video Pinterest, Instagram, Vine, Flickr Social images Google+, Facebook Social network Reddit News sharing StumbleUpon Social bookmarking Foursquare Social geolocation Blue = recommendations for health professionals just starting online Some like Google+ for Hangouts, private communities but less essential
  • Professional Branding Whether you like it or not, people will talk about you online Ratings websites Colleagues
  • Health professionals are public figures UK survey of 953 respondents in general public Professionalism based upon: clinician workmanship citizenship Respondents expect doctors to be: confident reliable composed accountable dedicated Chandratilake et al, Clin Med 2010
  • You are not Anonymous IP Address = Identity
  • Pick a Brand Find a unique user name that works on multiple platforms Brand = you Dont make it anonymous, in most cases Free to sign up, dont have to use all First come, first serve
  • Caveat surfor: If you like it grab it when you see it! Other options =,
  • Most Efficient = RSS
  • Before you finalize it Consider a matching URL for your brand URL = uniform resource locator Unique web address for website Worthwhile for those planning on content development Low cost of renting for 1 year to decide .com ~ $13 If you get another type (.org, .net) get the .com you wont get a 2nd chance [squatters] has better ranking on Google, search engines
  • Hang your digital shingle Get a website domain with your name and your brand Brands may fail, but save a place for you to tell your story and achievements Build a moat to defend your reputation Type into domain registrar searchHyperText Transfer Protocol
  • Source:
  • Domain Considerations Public domain? Costs more to keep ownership/stewardship privacy Duration of purchase You dont own it, just renting Longer time periods may = better SEO
  • Starting social media services* * Applies to most platforms
  • Before signing on Have your username and alternatives ready Have a photo ready for you and profile background No party hearty or fuzzy family photos Avoid online white coat syndrome Prepare a 140 character (or less) bio Brevity wins even on platforms other than Twitter
  • Photo Sizes for Profiles Platform Profile Cover Facebook 180 x 180 851 x 315 Google+ 250 x 250 2120 x 1192 (920 x 520 minimum) Instagram 110 x 110 LinkedIn 100 x 60 646 x 220 Pinterest 165 x 165 Twitter 400 x 400 1500 x 500 Optimal photo size (pixels) Sources: Time, Hubspot,
  • Random Password Generators Website URL Norton/Symantec -generator Strong Password Generator Free Password Generator Source:, You can also generate your own in five simple steps Source:,
  • Planning before you join Twitter: Include hyperlink w/profile fi available LinkedIn: CV on hand to add professional content MD-based networks: also may need NPI, medical license information Consider a personal test account for tinkering rather than on professional account
  • Read the Terms of Service! Legal information relevant to how information about you will be shared Guides decisions about: Account settings Privacy, data mining Who/What you follow What you share about yourself What content you produce Do you own content, or do they?
  • Use a unique password Protecting your online identity is important Robust passwords lessen risk of: damage to your reputation spam or malware sent to followers/contacts
  • Being Public, Privately Give place of work as your location Dont include your birthday on public profile Professional, non-medical photos Not overly medical Not too personal Turn off geolocation settings But know how to turn back on in case of crisis
  • Internet Readiness Checklist Platform User Name/URL Strong Password Profile Bio Picture (s) for profile Establish privacy settings DISQUS LinkedIn Pinterest Twitter YouTube Add others: Facebook, Blogger, Flickr, Foursquare, Google+, Instagram, Reddit, StumbleUpon, Tumblr, Vimeo, Vine, Wordpress
  • Internet Readiness Checklist Platform User Name/URL Strong Password Profile Bio Picture (s) for profile Establish privacy settings doc2doc Doximity Healthtap Ozmosis Sermo
  • Summary Social media are pervasive, powerful communications tools More connected = more risk and reward Plan, start slowly on strategically chosen platforms
  • Special Thanks Patricia Anderson @pfanderson Meredith Gould @meredithgould