Getting personal - protecting your people. PR in the digital age conference, 3 December 2015
-
Upload
charitycomms -
Category
Government & Nonprofit
-
view
1.785 -
download
2
Transcript of Getting personal - protecting your people. PR in the digital age conference, 3 December 2015
Protecting your people
Getting personal
Catherine McCaskieFundraising PR manager
@CatPia
Bernard MuscatSenior social media officer
@yellamundie
@macmillancancer@yellamundie@CatPia
June July August September
A colleague spotted it
in NZ
Initial videos from our
supporters
Efforts to build
momentum
Became big in
the USA
We increase
our spend
Negative reaction
@macmillancancer@yellamundie@CatPia
Source: https://twitter.com/macmillancancer/status/502100623702368257
@macmillancancer@yellamundie@CatPia
Source: www.civilsociety.co.uk/fundraising/news/content/18071/over_145_charities_receive_donations_from_icebucke
tchallenge_through_justgiving
@macmillancancer@yellamundie@CatPia
To summarise
[1] Support from senior staff
[3] Internal updates about the impact of our work
[2] Linear format of operation
[4] Procedures already existed
[5] Reminders to step away from our desks
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk