Getting more of the pie - Andrew Lawless (Rockant)

© 2012 – 2015 Rockant, Inc. All Proprietary & Confidential

Andrew LawlessPresident

Rockant Training & Consulting

Introduction toLocalization Automation


“You – personally - deserve recognition at the top

of your organization. You can make localization

a strong revenue driver for your business.

I am razor sharply focused on your success.

Rockant’s consulting services and training

programs have created heroes in international

businesses for over a decade.”Andrew Lawless, President

Rockant, Training & Consulting


Our Customers’ Business

Life Science and Medical Devices

Wellness and Life Style

Education and Health Services

Electronic and Bio-Analytical Measurement

Manufacturing

Internet Publishing and Broadcasting

7


Rockant Means Relief

8


Rockant Fun Facts

Cents shaved off total cost per word within six months of engagement

Estimated total annual revenue that customers make through localization

Average reduction in staff turn-over through consulting and training

4

56%

23%

$24 billion

9

Increase in staff productivity through implementation of technology and workflows


How it started, so that you understand capabilities and limitations; The key technologies that are available today

Basics Of Localization Automation


• Roots in the web industry / content management

• Initial products in the late 90s aimed at automating translation forthe web

• Translation is still one of the main purposes

• Has TM in focus, not the project manager

How It Started


• Translation Management System do not automate localization

• TMS automate translation

• That’s a formidable challenge

• When it comes to media files, many processes are still manual

• There are solutions to partially automate localization of media files

Automation. Really?


Whatever you need to do to make sure yourcontent (text, images, prices, statistics,

measurements, articles, documents, descriptions, sound bytes, video clips… whatever!)

is localized without manual data transfers…in a way that works for your business.

What is Localization Automation?


• Defined processes• Multiple people with different roles

Localization Automation Will Involve…


Localization Automation Might Involve…

• One or more Content Management Systems

CMSCMSCMS




• Translation Management System

CMSCMSCMS





• People and/or processes in more than one country and/or language

• People and/or processes outside of your own company or organization

CMSCMSCMS







• Technology ConnectorsCMS

CMSCMS







• Technology Connectors• Project Management Tool

CMSCMSCMS

PM Tool







• Technology Connectors• Project Management Tool• Machine Translation

CMSCMSCMS

MTPM Tool







• Technology Connectors• Project Management Tool• Machine Translation• Crowd Sourcing

CMSCMSCMS

MTPM ToolCrowd


Conclusion• Translation Management Systems are only one part of Localization

Automation• There are multiple systems that need to work together• That’s why standards are important• There is no one-size fits all solutions• You need to build a solution that is right for your business• The rest of the course gives you all the knowledge and information to

do that


What Technology Can Do


CMS

Simple Scenario


CMS

TMS 1

TMS 2

TMS 3

Bottle Neck: Manual Processes

For every file you send out, X will be returned. X = number of languages.


CMS TMS

Automating the Process

API API


CMS MT


API API

TMS

Crowd


CMS MT


TMS

Crowd

Middleware


One to One

CMS


One to Many

CMS


Many to One

CMSCMSCMS


Many to Many

CMSCMSCMS



CMS

CMS

CMS

TMS

MT

Crowd


CMS

TMS

MT

Crowd


Middleware

CMS

CMS


You mean I can automate NOW?

CMS

Language FTPMiddleware



CMS

Language

TMS

FTP

MT

Middleware


CMS

Language

TMS

FTP

MT


Middleware

Asset Type

Campaign


Project Management SW LocalizationDTPRequestsChange OrdersSplit OrdersSchedulingResourcesFinanceReporting

CMS

TMS

PMTool

Request PM

Vendor Crowd

Data


What’s Available Today

Project Management

Workflow

Localization Vendor

In-Country Reviewers

CM

S Terminology Management

Central Termbase

TerminologyManagement

Author AssistD

AM Mid

dleW

are

/ Con

nect

ors Translation

Memory

Translator / Reviewer Support

Translation Automation

Business Intelligence

Machine Translation

Crowd-Sourcing


Your Options Are• You can automate easily translation between TMS and CMS• There are multiple ways to connect the two systems• Automation of localization of media requires manual labor• Neither CMS or TMS support you fully in managing all aspects of

localization• You will need an additional tools to manage all aspects of localization• If you need to connect multiple systems your best option might be a

middleware• Discuss with your IT Team


The CMS world does not really understand localization.The TMS World does not really understand content management.

They think they do.Only some know that they don’t.

Translation Workflow


Basic CMS Workflow

Creation Review Changes?

Revise

Approveno Publish Update?

yes

Expireno


How CMS look at translation workflow

Creation Review Changes?

Revise

yes

Approveno Publish Update?

yes

Expireno

Translation


yes

CM

S

Create Content

Approve content

Mid

delw

are

TMS

AssembleProject Kit

Upload to CMSUpload to TMS

Select Language / Vendor

Publish update End of Processno

yes

Approve content no

Quote Budget approval

Notification to Web Editor, Translation

Manager

Approval on Staging Server

Marketing Reviewer Update

Update in TMS during next time the page is sent

Notification to Web EditorTrack ChangesMinor updates?yes

no

Provide comments

Translation Workflow

Translation Notification to Reviewer

Linguistic Review

Pass?

no

Assemble return Project Kit

Notification to Editor, Translation

Manager

Immobilize page

Write back to appropriate

language copy

yes

no

Create live copies

TM Clean up

Pull back translated fXML

Linguistic review from vendor

Translate?

Linguistic review(In-Country / SME)

yesWhat it actually looks like


Translation Initiation – Adobe EM


Translation Management – Oracle WCS


Integration Architecture Diagram

Storage

CDACDAPresentationLayer

WebCMSCMSPresentationLayer

CMSWorkflow

CMSSearch

CMSNotification

CMSReports

CDAServiceLayer

Security

Service LevelIntegration

Smartling or Google Trans

LDAP / ADIntegration

Data LevelIntegration

Security Integration

Storage Integration

Middle Wareor TMS

Middle Wareor TMS


What About DTP?

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One2edit


Sample IT Architecture with one2edit

CMS

Localization PortalInDesign Server(File System)

One2EditApplication Server TMS

1io TM

ManualProject Submission

Terminology Database

one2edit Render Server

one2edit Render Server

File Upload

Vendor Portal(File upload / download)

Online Translation

Clay Tablet


Success Stories

52


Project Reporting

53

Performance against SLA33

2729

17

1412

0

5

10

15

20

25

30

35

Nov Dec Jan Feb Mar Apr

Avg

Da

ys to

All

Lang

Ap

pro

ved

3

19

11

14

18

29

10

1 1 1

0

5

10

15

20

25

30

35

June July Aug Sept Oct Nov Dec Jan Feb Mar Apr

Stuck ProjectsProjects Stuck in All Languages Approved Status

>1 Week

29% 28% 27%19% 27%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

French German Italian Russian Spanish

% Savings after Memory Usage

Q4

Q1

Q2

Goal


Facebook Growth

2/9/2008 3/9/2008 4/9/2008 5/9/2008 6/9/2008 7/9/2008 8/9/2008 9/9/2008 10/9/2008 11/9/2008

Italy Italian


Web site Growth

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

14-Jun 14-Jul 14-Aug 14-Sep 14-Oct 14-Nov 14-Dec 15-Jan0

500

1000

1500

2000

2500

3000

3500

14-Nov 14-Dec 15-Jan


TotalProjectTime

56

DTP Efficiencies

Savings

60%

ReviewTime

60%

DTP Time

DTPCost

90%

95%


rockant.com@rockant_inc

[email protected]+1 (800) 245-2756

https://www.linkedin.com/in/lawlessandrew

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Getting more of the pie - Andrew Lawless (Rockant)

Presentations & Public Speaking

Transcript of Getting more of the pie - Andrew Lawless (Rockant)