Getting LinkedIn to Your Donors#13NTClink

Anthony Pisapia, CFRE@Tech_Impact | TechImpact.orglinkedin.com/in/anthonypisapia

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5 Compelling Reasons To Use LinkedIn

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#1 200 MillionUsers

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#2 Great Audience

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#3 TrustedSource

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#4 Your RolodexIs Dead

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#5 Vision

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10 Ways to Get LinkedIn To Your Donors

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#1 Your Profile

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Is my profile building trust for my organization?

Takeaway #1

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#2 Your Network

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Takeaway #2In a room full of people you don’t know, fake text.

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Takeaway #2Build a high-trust network.

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#3 Their Profile

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Takeaway #3This is dynamic data and most of it is more relevant, and more meaningful, than what’s in your database.

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#4 Recommendations, Honors, and Organizations

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Takeaway #4LinkedIn provides a great vehicle to publicly steward your donors and volunteers.

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#5 Groups

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Takeaway #5Group contacts follow your organization, no matter where your staff members go.

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#6 Company Pages

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Takeaway #6You have a duty to be visible on LinkedIn so that your donors and volunteers can attach themselves to you and meet people through you.

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#7Advanced Search

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Takeaway #7Google-like search functions can show you who you should know.

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#8 Signal & LinkedIn Today

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Takeaway #8Know what your donors are thinking and reading.

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#9Polls & Answers

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Takeaway #9If you’re not the expert in your field, someone else will be.

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#10Ads

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Takeaway #10Highly targeted ads can help get specific messages to specific people.

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Anthony Pisapia, CFRE | Tech Impact417 N. 8th Street Suite 203Philadelphia, PA. 19123215-557-1559anthony@techimpact.orgwww.techimpact.org

linkedin.com/in/anthonypisapia