Getting Your Money's Worth: How to Use Consultants Successfully
Getting it Right: Working Successfully with Consultants
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Transcript of Getting it Right: Working Successfully with Consultants
Working with a consultant
Getting it right! Organizational work plan for a successful consultancy project for arts and non-profit
managers and boards
ArtsCubed: http://www.arts-cubed.com
Step One Before you hire a consultant!
Developing the organizational plan for a consultancy project.
ArtsCubed: http://www.arts-cubed.com
Your organization is positioned to make good use of a consultant when:
Your project is responsive to your strategic plan and will help achieve long-term goals
Your organization is positioned to make good use of a consultant when:
You project addresses a real organizational need and your organization has buy-in for the work and is equipped to use the project results
Examine assumptions about organizational needsTest the buy-in by organizational members whose cooperation will be needed for success and address any concerns
before work is startedNext steps: what is the plan? e.g. No sense having a marketing plan if you don’t have staff or budget to implement!
ArtsCubed: http://www.arts-cubed.com
Your organization is positioned to make good use of a consultant when
Your project is time-limited with clear beginning, end and expected outcomes.You cannot measure success without goals and benchmarks Your project’s budget could be exceeded without a firm schedule
ArtsCubed: http://www.arts-cubed.com
Your organization is positioned to make good use of a consultant when
You have a draft work plan for the consultancy project Whether you use a Gantt chart or
a simple calendar, managers and staff know when meetings with the consultant and joint work will happen, minimizing disruption of ongoing work
ArtsCubed: http://www.arts-cubed.com
Your organization is positioned to make good use of a consultant when
You have a plan for project over-sight, project communications and project support. Consultants, managers and staff understand chain of
communications, authority and priorities
ArtsCubed: http://www.arts-cubed.com
Step Two:Hiring a consultant
Find the consultant that’s right for your organization and project
ArtsCubed: http://www.arts-cubed.com
Finding the consultant right for your organization
Talk to colleagues, funders, professional organizations
Add recommendations to your list of people/firms to consider Even if you are leaning toward someone known to you consider and interview a range of recommendations
ArtsCubed: http://www.arts-cubed.com
Finding the consultant right for your organization
Look at the past experience of the consultant for indications that they know your sector and how to work with organizations of your size, especially when sectoral knowledge is very key to the project.
. Prepare questions needing specialized knowledge to answer such as funding programs specific to sectorAsk specifics about implementation of past projects to gauge ability to work independently or with a large team as needed.
ArtsCubed: http://www.arts-cubed.com
Finding the consultant right for your organization
Be sure the skills and expertise of your consultant is a match for the specific focus of the project
"social media marketing" and not just "marketing" if they are charged with a social media marketing plan corporate fundraising, not just “fund-development” if you are charging them with a corporate campaign
ArtsCubed: http://www.arts-cubed.com
Finding the consultant right for your organization
Be sure that the consultant is able to be as hands-on and present in the organization or as independent as needed.
Be frank with the consultant about what you need and don't need Ask about their ability to attend meetings and their own expectations about frequency and method of contact
ArtsCubed: http://www.arts-cubed.com
Finding the consultant right for your organization
Discuss the draft plan with the consultant as well as the opportunities, strengths and limitations of your organization.
Be receptive to suggestions that enhance your plan but wary of someone who wants to make huge changes to work planConsider whether suggested changes are new ways of looking at the problem or run upstream against your organizational culture
ArtsCubed: http://www.arts-cubed.com
Define project communications
Assuring the success of your project by defining authority, communication channels and priorities
ArtsCubed: http://www.arts-cubed.com
Define project communications
In successful consulting projects there is organizational oversight
Who directs the consultant's work? Who intervenes if a consultant's work is not being done, goes off-course or is being disruptive of operations?
ArtsCubed: http://www.arts-cubed.com
Define project communications
Is there a staff member(s) assigned to assist the consultant?
Are those staff members aware of how they will be expected to assist?
How well is the work defined?Example: You will be required to occasionally assist X by research
and database entries. This is not to take precedence over your regular work and should take approximately 1-3 hours work per week."
Who intervenes if a consultant misdirects or abuses staff?
ArtsCubed: http://www.arts-cubed.com
Define project communications
Do staff understand the scope of the project and how it integrates with their own work?
Communicate the project goals with staff who will be assisting
Buy-in is facilitated when staff understand and do not have unrealistic fears about the outcomes of consulting projects
ArtsCubed: http://www.arts-cubed.com
Define project communications
Do staff know what information is permissible to share?
Privacy considerations need to be addressed in advanceSharing HR or client information and lists has legal as well
as organizational effectiveness implications
ArtsCubed: http://www.arts-cubed.com
Avoiding Common Pitfalls
What are the most common reasons for consulting projects to fail?
ArtsCubed: http://www.arts-cubed.com
Common consulting pitfalls
Fail No. 1: Irrelevant projects A marketing plan for an organization without the staff or
finances to support the plan. A "think outside of the box" innovational strategy that is not
doable or sustainable due to known factors
ArtsCubed: http://www.arts-cubed.com
Common consulting pitfalls
Fail No. 2: Choosing a consultant with the wrong skill set.
You picked someone with a knowledge of foundations and government funders to plan and pioneer an individuals and corporate donor campaign
You picked someone with strengths in social media marketing for an outreach to an audience that doesn’t use social media very much
ArtsCubed: http://www.arts-cubed.com
Common consulting pitfalls
Fail No. 3: Choosing a consultant with the wrong work style
You suffered with an absentee or “in your hair” consultant
Lack of clarity about work plan or organizational style led to a disconnect, disputes and ultimately caused project to fail.
ArtsCubed: http://www.arts-cubed.com
Common consulting pitfalls
Fail No. 4: Lack of over-sight, some symptoms . . .Consulting project takes on a life of its own due to lack of
oversight. Results unlikely to reflect original goals and project either
becomes irrelevant or disruptive. Results become hard to assess when it is unclear what the
consultant actually did. Staff resent a consultant taking on roles/work that is in their
job description and have no referee to mediate
ArtsCubed: http://www.arts-cubed.com
Common consulting pitfalls
Fail No. 5: Lack of clarity about staff rolesDue to busyness and poor delegation, staff are uncooperative, stalling the
project Frightened staff unduly priorize consulting project to the detriment of
higher priority work. Consultant, unclear of how to get needed help, goes to anyone who
answers the phone for help causing duplication and confusion. Consultant unclear of boundaries, contacts staff at home, via personal
email etc. Staff who have no mechanism to refuse to put in extra hours for
consultancy project ask for huge overtime payments or time in lieu due to work heaped on them by the consultant resulting in hidden costs.
ArtsCubed: http://www.arts-cubed.com
Common consulting pitfalls
Fail No. 6: Information Sharing Disasters! Wary staff refuse to share information needed for the consultancy. Staff fail to priorize information sharing because they don't know how it will
be used. Staff who misunderstand Consultant's scope share privileged informationConsultant offers the organization contact information that is not supposed
to be shared. Individuals added to our contact list complain about spam, damage our reputation.
Our contact list is shared against our wishes and our contacts complain. We see a decline in funding results from known sources the following year
and discover our list of funding contacts is being used by a competitor who has hired our former consultant
ArtsCubed: http://www.arts-cubed.com
SUMMARY: Key Points
Strategic needs and long-term goals should drive the project, not short-term opportunities or needsSelect a consultant who matches the project, the organization and the work style of the teamProvide clear oversight to the consultant and be clear about responsibilities & communication lines for the staffGet the necessary buy-in from staff by sharing the project's goals and likely outcomesBe thoughtful about information sharing making sure protections and permissions are clearTrack the project regularly assuring reports are accurate
ArtsCubed: http://www.arts-cubed.com