1. Presented byPatrice Barber & Ann Albergotti 303-216-0472 www.TaylorMadeEmarketing.com Copyright 2010-20112Taylor Made Small Biz Inc. and Taylor Made Emarketing

2. What you will learn: Getting the Media to Publish Your Press Releases Monetizing Your Promotional e- Campaigns Three Keys to Your Successful PR SystemCopyright 2010-2012 Taylor Made Small Biz Inc. and Taylor Made Emarketing

3. Patrice Barber Founder Taylor Made Emarketing (2012) President Taylor Made Small Biz ( 2003) Taylor Made Solutions (1993) Speaker and Consultant for Online Business Development Get More Customers Online Internet and Mobile Marketing 101 Critical Business Processes Put Your Year In Gear- annual internet & mobile marketing event Online & Mobile Marketing , Operations, IT Systems Development Over 20 years in business - bought & sold multiple start ups Clients: 550+ small business owners & 35 Fortune 500 leadership teams across 3 continents Charter Member -International Mobile Marketing Business Network TiE Rockies - Program & Events Chair for Entrepreneur programs Angel Capital Summit Pitch coach Copyright 2010-2012 Taylor Made Small Biz Inc. and Taylor Made Emarketing

4. About Ann AlbergottiPlaced clients onto Channel 9 newsPlaced clients in local media connections in Colorado as well assuch national media as CBS .Sought after speaker and trainer for marketing and public relationsFrequent venues include Parker Chamber University, SalesProfessionals of Parker, Professional Referral Network Colorado LeadsGroup,Interviews on VM Direct Internet Radio and Get Your Life Backshow on Castle Rock Radio.Specializes in the development of promotional campaigns, publicrelation planning, event planning, branding.

5. Media Landscape Today

6. Evolution Of The Press Release From mail & email distribution to online submission The reach of the press release doesnt stop at the hands of the media

7. The PR Landscape TodaySocial Media changed the Public Relationsindustry forever - Bloggers voice their opinion - Video review on YouTube - Public swap opinions real time on Twitter, FacebookBig Budgets No Longer Needed

8. Using PR as part of your marketing campaign The press release is no longer a situational marketing tool Importance of keywords

9. Goal: To Get Media Coverage For Monthly EventsChallenge: Fairly new Chiropractor business thatneeded to grow awareness of company events Result: Press releases got picked up by multiplenewspaper outlets and published.Increased event attendance by 40 %Bonus:Invitation to be a monthly columnist

10. Goal: double incoming inquiry calls to this real estate companyChallenge: new company to the market, new productResults : local TV coverage, online article by TV channel, links to their websites from TV website article , National TV coverageROI: increased incoming inquiries by 3x and converted 82% to new clients within 7 days

11. Getting Found Published and Interviewed

12. Decide the desired outcomes ( branding, event invitation , article pitch, interview, inbound leads) Research and list Journalists & their style Research and list media outlet readers/viewers/listeners Define the message and actions for listeners to take if any Create your media kit Create your articles Outline your multiple inbound leads

13. Getting found Good story, newsworthy, timely, well written Submission to multiple online sites Submission to multiple offline publications Getting published Connections to the editor Correct submission format Press release follow up Getting interviewed Connections to the media Article pitch follow up Knowing and meeting deadlines

14. Your Media KitWhats in it and how to build your own

15. About youAbout your companyFast Facts sheet

16. Your emotional story The results Why choose you Also known as Their pain , your solution, why now

17. Media KitBiographyIncludes: Name & Title Year Joined/Started Company Experiences Associations Education/ Certifications Public Relations

18. The facts The results Why choose you Also known as Their pain , your companies solution, why now

19. Media KitCompany FactSheet Includes: Company Name Inception Date City Located Owners/Executive Officers Company History Product/Service Offers Contact Information Public Relations Mission/Vision

20. Press Releases Must Include: Contact Information Release Date Headline Body ResponsePublic Relations Information

21. Online Media Hot Spots PR Newswire (Fee Based) PR Log 1888PressRelease

22. Getting your first interview Ready for O? How to prepare

23. Research and list Journalist, their style Research and list media outlet readers/viewers/listeners Get the questions before hand Be clear about the message you want to convey and craft your answers. How will your story be used? Are you a feature story or used to illustrate a point Do you need to provide samples When will your segment run?

24. Workout the morning before your interview Spray your hair Use extra make up color (for women) Wear solid colors no prints Review your key points Present your speaker intro Check your posture Sit on your coat tails Be informative- not salesy SMILE!

25. Monetizing Your Promotional CampaignsCONNECT - CONVERT - RETAIN

26. Monetizing Your Online and Offline P RCONNECTPress Article Exposure &Releases Pitches Visibility CONVERT - Call to Action RETAI N Service/ CONVERT - Workshops/ products/ upsells $$$ Webinars $$CONNECTSocial Media Posts Video Blog Articles

27. drive traffic to a landingpage excite visitors with anoffering convince visitors tomove to the next level ofservice with a call toaction build a marketing list

28. CONNECT with Traffic + CONVERT to Prospects+RETAIN with Follow up = Copyright 2010-2011 Taylor Made Small Biz Inc.

29. Clean content and follow up Media Kit - on the website Media List who will you send it to Influencer List who else has connections to get articles accepted Company Marketing Materials - brochure, flier, one sheets, case studies Communications Plan matched with company growth goalsOngoing Public Relations Monthly goals and Content Plan - you always

30. Mobile Marketing Analytics Online Media Marketing Social Media Internet Marketing Press releases Landing pages Email Marketing Auto responders Blogs E-commerce SEO-Search Engine Optimization (on page) Client Relations Management & SEM-Search Engine Sales Team Management Marketing Copyright 2010-2011 Taylor Made Small Biz Inc.

31. Online Media Marketing CONNECT with Traffic - Email Marketing CONNECT with Media Press releases, Articles, Blog posts CONNECT Virally - Social media shares CONVERT email marketing, forms, auto responders CONVERT - Sales Team Management RETAIN Product / Service / Upsells Mobile marketing CONNECT with traffic - QR codes & SMS Text messages CONVERT - Mobile websites RETAIN text campaign, email campaign for offers

32. Mobile Marketing Analytics Online Media Marketing Social Media Internet Marketing Press releases Landing pages Email Marketing Auto responders Blogs E-commerce SEO-Search Engine Optimization (on page) Client Relations Management & SEM-Search Engine Sales Team Management Marketing Copyright 2010-2011 Taylor Made Small Biz Inc.

33. We will build and launch your media campaign. Start with 1 hr consult to set your online promotional goals (article framework, content plan) Build your Communications Calendar Execute your Online promotion with setup on MOSAIC MOSAIC access included- basic level Create your Media kit (3 part) Create and submit your Press release Create a related Blog Article Write the email campaign content for you to announce your article and PR Pre - LAUNCH strategy session LAUNCH all items and follow up by email and phone with the media $897 Today 2 pay $297 Public Relations

34. WE GUARANTEE YOU WILL LOVE WHAT WE CREATE FOR YOU,OR I WILL REFUND100% OF YOUR MONEY.Just notify us prior to launch.

35. Q&A