Getting funded like squirrels do with squirrels
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Transcript of Getting funded like squirrels do with squirrels
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Getting Funded Like Squirrels Do
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It’s all about the “Banile”
// milking the cow// Moola Moola
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Now that we managed to end the awful slang slide...
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Who are You? && Why should I care?
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I’m the CEO of Squirrly
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I lead a cool team of 5 squirrels
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You should care because:
From $0 to: $23,350.89 revenue in 9 months
Selling in 60 countries (kinda global)
Break-even ($$ @input > $$ @output)
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Raised an Angel Investmentfrom two awesome guys:
@apphil @ibo
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All the other startup kids got the $$ from accelerators:
KeenSkim, UseTogether, ShareYourCart,TxtFeedback, Mira
Accelerators:LaunchHub, Eleven, Healthbox
“Class of 2012”, Cluj-Napoca
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We’ll talk about:
- How to get investments (without the fluff)- How we all got investments
Not from the blogs ..Insight that really works and you’ll have asquirrly time trying it out..
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So you have an
IDEA
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And you wanna go all Tony Stark about it
(yes, that IS the Iron Squirrel)
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Build cool techy toys with lots and lots of
Moola, Moola ($$, banile, dough, etc.)
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It’s just you don’t have the $$..
So you go to a cross-roads demon (aka.Investor [in your conception])
You trade off%% for $$
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You’ll expect them to just give you the money.
404. Brain not found.
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How will THEY see your FUTURE?
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So how do you get them to see you like Tony Stark?
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1. Have initiative
Show people that you’re determined andReady to conquer the world
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2. Show you know thy Customer(and also the market you want to enter)
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3. Build a Lean Canvas(and understand what you’re doing there)
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4. Don’t go finding Customers for your Tech!!!
Find Tech for Your Customers
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5. Get Your UX up and amazing(otherwise it just shows you don’t think Global)
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1. Have initiative
We had Cif2.net before starting Squirrly. 2 YearsWhich resulted in a failed startup.
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2. Show you know thy CustomerWe’ve worked with content marketers, onlinemarketers and the like for more than 3 yearsbefore starting Squirrly.
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3. Build a Lean Canvaswe’ve learned a lot about how to build theCanvas, instead of the typical lame businessplans.
it helped us really shape our business
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4. Don’t go finding Customers for your Tech!!!
we’ve worked the first monthson identifying the kind of techwe had to build for them
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5. Get Your UX up and amazing
UX has been why Cif2.net failed.UX is NOW the reason why Squirrly is so successful
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Make people believe you have a chance.
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3 Investor Groups were interested in investing in Squirrly in August 2012.
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WHY?!
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Because we went all squirrly and played a Game.
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Setup the Board
Nameless Accelerator (+10)
The Small VCs
Fluffy Accelerator
The local angel investor
The local angel investor
John the man, connector for Fluffy (+15)
Paul the Doll, conference organizer
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Points for Actions
+5 for meeting in person (Skype or LIVE)
+3 for email contact about the investment (intros, Sending plans, etc.)
+2 connector-contact (the guy who knows the investorsBetter)
+1 for social media engagement with any of the NPCs
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Tools:
- notepad- twitter- linkedIN
- your Creative Brain
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Tools:
- notepad- twitter- linkedIN
- your Creative Brain
- FRIENDS (no, not the TV Show)
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You’ll Hate Networking(so turn it into a strategy game)
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#defineCluj..No, wait! I meant Roles and Peons
- Investors- Accelerator partners- Accelerator employees- Founders your desired investors invested in- Tech influencers- Connectors (people who know other people)
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Each day:
Get +10 Points
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Each day:
Get +10 PointsThat’s it!!
(You’ll see that being consistent withthis will do wonders)
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All the investments of 2012 in Cluj:
were made through some well-placednetworking
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the game is easy to play(and it won’t eat too much daily time)
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You can talk to me about why $ from Customers is better than $ from investors.
But until then ...