GETTING FOUND IN THE IN 2018 - Lifestyle | Coast | Country · GETTING FOUND IN THE IN 2018 ... It's...
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132 thelifestyle summer 2017-18 GETTING FOUND IN THE IN 2018 This time last year we chatted about how SEO works in getting found on Google. A year on, we still hear “how do I get top position on Google search results?” OPTIMISATION NOT GUARANTEE Just like last year we'll impart on you two pieces of advice we feel are relevant with how SEO works in the 'real world'. It's search engine optimisation, not search engine guarantee. We can tick all the boxes with Google for search, but the Google Algorithm has some 600+ updates per year. What works one day may not the next. As a Google Partner we keep up as best as possible, but ultimately we too are at the mercies of the algorithm. This means SEO is a constant dance. The trick is to work out a handful of words and phrases you MUST be found for in the noise and nail those. To illustrate, imagine you are an accommodation facility in 'Jonesville' Gippsland and there are a number of accommodation choices in 'Jonesville'. Some business owners go all out and want to be found for everything to do with accommodation in 'Jonesville' and try to get to the top of Google for: 1. Accommodation Jonesville 2. Holiday accommodation Jonesville 3. Wedding Venues Jonesville 4. Short stay accommodation Jonesville 5. Long stay accommodation Jonesville etc NOISE We think you get the picture right? Harder still is when every accommodation facility in Joneseville does the same thing. At Image Direct we call this 'Noise'. UNIQUE SELLING PROPOSITION Identifying your Unique Selling Proposition (USP) is just as important now online as it used to be offline. Instead consider the following: 24 hour reception accommodation Jonesville OR pet friendly accommodation Jonesville By all means use the list on the left but try to work out those unique elements your customers will be searching for on Google. Still don't know what your prospects are punching into the search bar? Ask them! ACCOMMODATION GUARANTEES be different
Transcript of GETTING FOUND IN THE IN 2018 - Lifestyle | Coast | Country · GETTING FOUND IN THE IN 2018 ... It's...
132 thelifestyle summer 2017-18
GETTING FOUNDIN THE IN 2018
This time last year we chatted about how SEO works in getting found on Google.A year on, we still hear “how do I get top position on Google search results?”
OPTIMISATION NOT GUARANTEE
Just like last year we'll impart on you two pieces of advice we feel are relevant with how SEO works in the 'real world'.
It's search engine optimisation,not search engine guarantee.
We can tick all the boxes with Google for search, but the Google Algorithm has some 600+ updates per year. What works one day may not the next. As a Google Partner we keep up as best as possible, but ultimately we too are at the mercies of the algorithm. This means SEO is a constant dance. The trick is to work out a handful of words and phrases you MUST be found for in the noise and nail those.
To illustrate, imagine you are an accommodation facility in 'Jonesville' Gippsland and there are a number of accommodation choices in 'Jonesville'. Some business owners go all out and want to be found for everything to do with accommodation in 'Jonesville' and try to get to the top of Google for:
1. Accommodation Jonesville2. Holiday accommodation Jonesville3. Wedding Venues Jonesville4. Short stay accommodation Jonesville5. Long stay accommodation Jonesville etc
NOISE
We think you get the picture right? Harder still is when every accommodation facility in Joneseville does the same thing. At Image Direct we call this 'Noise'.
UNIQUE SELLING PROPOSITION
Identifying your Unique Selling Proposition (USP) is just as important now online as it used to be offline.
Instead consider the following:
24 hour reception accommodation JonesvilleOR pet friendly accommodation Jonesville
By all means use the list on the left but try to work out those unique elements your customers will be searching for on Google. Still don't know what your prospects are punching into the search bar? Ask them!
ACCOMMODATION
GUARANTEES
be different
thelifestyle summer 2017-18 133
GOOGLE, GOOGLE, GOOGLE
Don't Google yourself and expectto be at the top all the time.
This sounds counter-intuitive, but if Google is clever enough to know where you're going and what you're doing. Googling where your business is in search results on a daily basis is one way to ensure it doesn't show up for you at all, as Google can track (to a limited degree) a person’s movements across its engine/apps and curates search results accordingly.
GOING ROUND THE TWIST
Most business owners will do a quick search on Google 'just to see how they are going'. Then that's it, they DON'T click on the result. If they are advertising with Google Adwords even more so. Continually Googling yourself will drive you around the bend – the more you DON'T click on your search results, the more the chances of your website not appearing for you. Mobile devices only have so much real estate available on the screen. After a while the search engine thinks you are not interested in this set of search results (because you don't click on them) and presents another set to see if they interest you. If you need to know how your site is faring on a regular basis in search results, contact us – we have access to Google and other third-party services which track and benchmark results for you.
CALL US
Beyond paying for top position in Google Adwords search results, there is no 100% successful method for placing at the top organically. Maybe 90% successful but not 100%. Laying the foundation by building a website to comply with Google policies is, in all honesty, the best place to start. Don't waste any more money on phoney SEO scams, or Web Developers/Graphic Designers who can build aesthetically-pleasing websites, but don’t know anything about getting found on Google. You all get those annoying emails and we do too.
If you want to get found in the noise, talk to us - call us first!
DisclaimerPlease note: This article is entirely based on our opinion and is no way to be read as an authoritative policy of Google the organisation.
Jim RadfordImage DirectGippslandwww.imagedirect.com.au
About the author. Jim's Traralgon based company is Google AdWordsCertified and Google Analytics Certified & has been building websites,managing SEO & Social Media in Gippsland for the past 8 years.
For a FREE evaluation of content on your website contact our studio and we'll get you on the right track.
Ph: 1800 774 119Em: [email protected]
