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Module 5 – Defining Maven Positioning

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Different To The Other ‘Defining’ Videos

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Permit Me These Questions…

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We Pick An Old Word And Distort The Definition Of That Word

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Positioning Has Nothing To Do With How Your Products Or Service

Compete Or Compare To Your Rivals Equivalent

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You Must Position Yourself, Your Products And Your Services As The Leaders Of A New ‘Mental

Category’ In Your Prospects Head

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Eben Pagan / David De’ Angelo

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Ok, I think You’ve Got It, Let’s Move On

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Our Mind Likes To Take Shortcuts

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Our Brains Use Mental Categories To Shortcut Decisions

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Losers Compete, Winners Create

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Challenge For You!

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Fifteen Supermarkets, Fifteen Car Hire Companies, Fifteen Airlines, And

Finally Fifteen Very Tall Mountains…90 Seconds Each Category

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Did You Get An Average Of Around 7

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Let’s Get To Work And Craft Your Maven Positioning