Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

GETAWAY Online Marketing, Retail Partnership, Print Advertising

and Social Media Campaign DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings,

Sweepstakes hosting, Screening hosting and Dedicated Emailing were all utilized for the event.

•  Social Media Campus Circle utilized its own Social Media channels to promote the event.

We disseminated content through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the event through print advertising. •  Retail Partnership Campus Circle utilized an existing business relationship to set up a retail

partnership to promote the film. The partnership included poster displays, swag and sweepstakes giveaways both on and off locations.

Getaway Campaign Recap Banner Ad – 148K imp., 620 clicks

Dedicated Email – 24,482 sent, Opens – 2,490, Clicks – 338 Newsletter Banner Ad – 24.5K emails, 40 clicks Screening Pages (LA/OC) – page views – 921, Sweepstakes – page views – 1,377, 508 entries

Social Media - CC related channels: Facebook – 6,458, Twitter- 3,013 Online Content – 302 page views • Facebook Page Views – 438

Trailer - 88 Page Views

Film Related Page Views – 5,616 Clicks – 998

Film Retail Partnership #1 K1 Speed – 4 LA DMA locations

Torrance, Irvine, Anaheim, Ontario

Film Retail Partnership #2 K1 Speed – 4 LA DMA locations

Torrance, Irvine, Anaheim, Ontario

Film Retail Partnership #3 K1 Speed – 4 LA DMA locations

Torrance, Irvine, Anaheim, Ontario

Print ads in Campus Circle Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a

95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 148,000. Clicks – 620.

Dedicated Email

Delivered – 24,482 Opened – 2,490

Clicks – 338

Campus Circle

Newsletter Emails – 24,482 (2X)

Total film Clicks – 40

Special Offer Section Online Downloadable Coupon for K1 Speed

Includes Getaway film ad topper

Online Content

Article Posted on 8/27 Page Views – 302

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Film Trailer

Page Views – 88 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Social Media Post Examples Facebook – 6,458 likes Twitter – 3,013 followers

Social Media Post Examples #2 Facebook – 6,458 likes Twitter – 3,013 followers

L.A. Screening Page Views – 515

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

O.C. Screening Page Views – 406

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes Page Views – 1,377

Entries – 508 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status