Getachef.com

Service Offering

• Providing a personal chef round the clock at your doorstep

• Future plans include diversifying its services to other metro cities

Service Dimensions

Tangibles

I Infrastructure

Office/warehouse

Goods carrier/tempoEquipment

II Products

Items used in preparing the food

Assurance, Responsiveness,

Reliability

I Policies

Certified chefs

Round the clock service

Memorable experience

Good quality products

Empathy

I Interactions

Courteous Staff

Personalized service

Customer Feedback

Pricing

Expense points

Web site and its maintenance

Equipment

Material used

Office rent

Warehouse expense

Staff salaries

Logistics

Internal Operation

• Customer visit site

• Makes an enquiry

• Finalises a menu

• Online payment

• Confirmation call

• Eat & enjoy

Funding mechanism

• Tie ups with suppliers.

• Visibility for companies partnering with us.

• Venture capitalists.

• Financial institutions.

Customer discretionary behavior

• Customized options.

• Increased service performance.

Human Resource

• Busy consumers don't have the time or inclination to cook. They want the flavour of fresh bread without the hassle of baking.

• Finding qualified workers and rising labour costs are two key concerns for food-services in India.

• The first step in developing a comprehensive HR program is to decide exactly what you want someone to do.

• The job description won’t be as formal as one expected from a large corporation, but it will clearly outline the job's duties and responsibilities.

• It will also list any special skills or other required credentials, such as a valid driver's license and clean driving record.

Duties, Responsibilities, and Tasks

Chefs

• Ensure that all culinary dishes are planned up to be served on schedule under the set order time so customers get their food at the appointed time and so that service request turnover can be managed in a effective, efficient manner.

• Create new menu items, and modify and replace existing ones as well, using your food knowledge and creativity that fit the purpose of fine dining at home as needed so that the menu selection remains effective for the customer.

• Keeping up and responding to new trends in the food industry on a continuous basis.

• Leading and working with kitchen management in a team setting on creating new menu items so that the most ideas can be brought into discovering, developing and preparing new dishes that relate to dining at home.

• Maintaining impeccable hygiene for yourself and uniform, and work area so appearance.

• Standardization of services at all the 3 grades so that a customer gets the same experience every time he chooses a particular grade of service.

Manager

• Responsible for operational management duties, assigning of chefs to customers, procurement of materials and culinary.

• Experienced with the local market

Web executive

• First mode of interaction with the customer,

• Duties include site maintenance, customer engagement and database management.

Telecaller

• Required to confirm the order and the mode of delivery.

• He/she will also be responsible for assessment of post encounter satisfaction.

Pay scale

• Our pay scale will be slightly higher than the rates prevailing in the market

• Unconventional service environment

• Requires dynamism.

Training

• We’ll thoroughly screen applicants and make sure they understand what we expect of them.

• Provide initial and ongoing training. Even experienced workers need to know how things are done in such our set-up.

• Also, well-trained employees are happier, more confident and more effective. Plus, ongoing training builds loyalty and reduces turnover.

Customer Management System

Focus is to understand the realities and opportunities our customers face every day.

Be more Flexible and more agile to meet customer needs.

Better Customer Management will done through:

• User friendly website

• Instant Live Pricing

• Free Cakes on Special Occasions like Birthdays and Anniversaries

• Discount to First 20 Customers

• Complimentary dish – Chef Special free

• Exclusive Offers on selection of some chef or some cuisine

• Advance Ordering – Quick Re-order

• Recipe shared on YouTube by our Chef

• Face book page to build brand image and customer loyalty

Target Customers

Upper middle class Families

Mainly youngsters – working bachelors, Nuclear family

Customer Behavior for our Offering

• Variety Seeking - personalized dishes

• Knowledgeable about foreign dishes

• Willing to spend on quality

• Spend extravagantly on Dinners

• Uniqueness sought

• Seek Hygienic – home made food

• Wants to experience something new

Customer behavior for Competitors Offering

• Affordability is a factor

• Large gathering – Go for Catering

• No uniqueness sought

• Willing to get outside cooked food – Quality is not a factor.

Critical Factors for Success

Mechanism Needed to ensure required Behavior:

• Social Media Marketing – Cost effective

• First 20 orders at discount – then rely on Word Of Mouth

• Chef Special free with Every order

Critical factors for success:

• Getting the required Sponsors

• Hiring the Chef