Get Up to Speed - Wellington Benefits of Superfast Broadband
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Superfast Broadband for Business Lizzie Whitchurch
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Transcript of Get Up to Speed - Wellington Benefits of Superfast Broadband
Superfast Broadband for Business
Lizzie Whitchurch
Business Benefits of Superfast Broadband
1. Cost savings2. Increased flexibility3. Increased reach4. Easier disaster recovery5. Improved opportunities for innovation
Cost savings
• More effective marketing • More efficient use of resources• Increased efficiency • Improved employee mobility • Freed current IT staff to be more innovative• Reduced IT operating costs
Meadow Lakes Caravan
Christine Mottram – Marketing Manager Oaktree Parks
‘I’ve had my budget cut from budget cut from £90,000 to £30,000.
This was such a huge drop, so I eliminated what wasn’t working, which was magazine ads, expensive memberships.
I then looked at was working and continued with the FREE things like Facebook and twitter.
I use Facebook boosts which I pay between £18 and £30 to get to 20,000 viewers, this has raised our profile immensely.
This approach has saved me £10,000 this year.
9 Residential retirement parks & owner occupied holiday parks across South West
‘We now get about 45% of sales through Facebook’
Reduction in capital investment
• Cloud based systems change cost model from capital to revenue systems
• Don’t have to buy software• Reduction in office space - no need for offices?• No need for server infrastructure?• No heavy investment in private networks LANs and
WANs
• Revenue driven, flexible and always up to date
Cloud example• Environmental consultancy based in Devon and Manchester (7 staff)
• Needed to move to server architecture• Shared access to files, emails etc
• Cost for 5 years o Traditional £10,400o Cloud (365) £8,400
• Didn’t need IT support to set it up or maintain it• Didn’t have to find the capital up front - £250
2. Increased Flexibility
• Flexible location, flexible communication
o True anywhere, anytime workingo One number for landline & mobileo Robust VOIP systems enable working at home on work
phone system
Cloud
Flexible up and down resources
Flexible approach to staffing
• More options for partnerships & collaborationo Flexible staff – anywhere in the worldo Freelancers – crowdsourcingo File sharingo Collaboration space and roomso Less face to face needso Uploading of large files so much easier, no need for
private networks
McLaren – Unified comms becomes a reality • 1500 employees across the
world, based in Surrey• Lack of integration between
static systems and • mobile devices• Calls are be routed to mobile,
fixed-line and soft phones simultaneously, with messages stored in a single voicemail box.
• presence information showing who is available &instant messaging and simple to use video conferencing.
‘Call costs reduced by 15% & staff are always in contact’
Ian Robinson, IT Director, McLaren Group.
3. Increase geographic reach
• Able to set up new offices in locations without expensive networks in place
• More superfast connections – demand for more interactive websites & more interactive experiences
• Includes new richer features likeo Web chat, increases conversion (10 -25%) o Video increases spend and time on site (M&S
customers stay twice a long and boost basket by 25%)
#journorequest
Who are your influencers?
4. Improved reliability, security and DR• Cloud as a backup to PCs /server/data
• Levels of redundancy in place
• Security of data – not held locally on laptops
• Less reliance on local infrastructure and fire, floods, theft
Beverly Clarke – CARE – White goods repair service
Working on spreadsheets, on one computer and had to work in the office.
A simple CRM system was the best approach and Dad can update it when he is with a client.
And cloud back up of systems in place and remote access to files.
River Cottage
5. Innovation
• Quicker, easier start-up• More innovative with funds - don’t need offices or
capital costs • Easier to grow• Easier to take risks and change direction• Don’t need to move to City
• Don’t need to be big innovations…
InnovationThe Western Inn, St Austell Malcolm Putko
Customers free wifiBack office – stock control, Suppliers Skyping from US, Backed up through Cloud
Malcolm says: "Superfast broadband has given us the confidence to introduce some more exciting innovations, giving our customers of all ages an even better experience - we are now offering free superfast Wi-Fi access and live music events are streamed onto the website and used for marketing purposes.”
Do you want to Get up to Speed?‘Get up to Speed’ is a support service designed to help businesses and communities improve their IT skills and knowledge, as well as encourage the take up of the new faster broadband service as it rolls out across the counties.
• Showcase new technologies• Hands-on Workshops• Gadget shows• Seminars• Briefings• Taster sessions• Signposting to other services
Can you help?
• Organising an event?• Run a newsletter?• Run a website?
• Like us to come along to your village hall, business group, hobby group?
