Get together

A brief history

➢ Screening ➢ Rich profiles➢ Share your date idea ➢ Share you favourite bars➢ Share your travel plans➢ Monthly events around the world

Designed to connect singles together in real life

In numbers➢ Launched bootstrapped in 2012➢Never raised any investment➢ 1.8 million members➢ Live in over 50 cities around the world➢ Thousands of dates a day➢Over 10k members told us they met the

one on The Inner Circle➢ Received hundreds of baby cards and

wedding cards➢Winner of the Deloitte Fast 50 in 2018

1. Build authentic connections2. Surprise, surprise, surprise3. Focus on customer drivers and barriers4. Everyone in the team is The Inner Circle

4 elements that helped us grow in the competitive dating industry

Tools➢ Host Events➢ Turn users into fans into ambassadors➢ Experiences that connect➢ Team of Mums

Authentic Connections - background

Events➢ To get members together in real life➢ Real life experience build a stronger

connection with our users➢ Opportunity to meet the team

Authentic Connections - events

Turn users into fans into ambassadors➢ Identify users who love the app➢ Turn them into fans by treating them

like VIP’s➢ Encourage them to spread the word,

through extra rewards.

Authentic Connections - ambassadors

Experiences➢Design new experiences that resonate➢Fit into their present life,

not our companies present➢Sample: Movember

Authentic Connections - experiences

Mums ➢ Dating advice➢ Support➢ Sentiment

Authentic Connections - mums

Go above and beyond no matter what:➢ Be flexible with refunds➢ Give extra’s – like free membership

and event tickets➢ Sending champagne for baby and

wedding cards

Surprise!

Focus on customer drivers and barriers not their ideas

➢ You are always representing the brand, also outside work

➢ Everyone of our team is on the app and can be asked questions, including the CEO

➢ We get together at our events

Every team member is The Inner Circle

Summary

1. Turn users into fans and ambassadorsa) More organic growthb) Better conversions from ads

2. A strong connection with users results in higher LTV

3. Delivering experiences that connect increase brand loyalty

Get together