Get The **** Up and Market

thenonmarketer.compresented by: Robert Dempsey

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Thank You

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Welcome!

Robert Dempsey

CEO & Founder

Twitter: @rdempsey

@thenonmarketer

FB: robertdempsey

LinkedIn: robertwdempsey

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The Non Marketer

http://thenonmarketer.com http://twitter.com/thenonmarketer4

Not Marketing

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This is Marketing

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Get Up Off Your ***

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A Great Book

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Another Great Book

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Time? What Time?!

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It’s Not Complicated

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Everyone’s Talking

http://theconversationprism.com/12

Formula

• Create awesome content that people want

• Distribute it via many channels

• Engage your readers where the live online

• Bring those conversations back to your home base

• Get out and meet more people

• Content + Engagement = Marketing

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Here’s How

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Example

• Daily blog postsTwitter

• Hold a monthly webinarPromote via the blog and social media

• Capture emails on signups; some sign up for newsletter

• Send follow-up email after webinarWebinar materials

Poll

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Spread the Love

• Webinar materials - slides, videoVideo

Blip.tv, Vimeo, Viddler

Embed in a blog post

Slides

Slideshare

Embed in blog post

Additional resources

Put them in the post too

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Future Connections

• Two optionsAdd all attendees to a list and email about future webinars

Only email newsletter subscribers

• Iʼm testing

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Take it Back

• Create awesome content that people want

• Distribute it via many channels

• Engage your readers where the live online

• Bring those conversations back to your home base

• Get out and meet more people

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Q&A

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Thank You!

Robert Dempsey

CEO & Founder

LinkedIn: robertwdempsey

Twitter: @thenonmarketer, @rdempsey

The Non Marketerhttp://thenonmarketer.com

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