Get the Shot with Larsen & Talbert

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GET THE SHOTWhether you’ve got a day, an hour, or just 5 minutes

With Larsen & Talbert

Thursday, June 17, 2010

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CAREER TIMELINE

College:Michael -‐ Pomona College, English Lit BATracy -‐ University of Utah, Business Marke@ng BS

High School: Michael & Tracy meet in Salt Lake City. He is the yearbook photographer, she is the newspaper photographer

Assis/ng :

Michael: Mark Seliger, MaHhew Rolston, Annie Liebovitz, George Holz, Andrew MacPherson, Andrew Eccles, Firooz Zahedi

Tracy: Andrew Southam, Grey Crawford, Firooz Zahedi

Marry & Form “Larsen&Talbert”:

Tracy is geOng jobs, Michael is assis@ng. Pool resources and form partnership.

Play to strengths: Michael deals more with technical. Tracy with rela@onal.

Clients: TV Guide, InStyle, People, Venice, US, Good Housekeeping, SELF, Parade, Marie Clare, BOP, Jump, Fox, ABC, Disney, Warner Bros TV

Have Twins (!): Tracy begins Mothering Sabba@cal. Looking forward to her return.

1981 -8 5 1985-89 2000-present 20051991 -1 9 9 7 1997 1997-present


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SHOOTING CELEBRITY PORTRAITS

Challenges• Time• Space & logistics: Make it easy on subject - shoot anywhere• Subject/publicist (they want to look great) and client (they want interesting images)• Budgets: Dwindling. Clients want more for less

Responses• Flexibility: Walk into a situation and make it work fast• Always keep in mind the client’s needs• Stay positive, be prepared, keep it simple• Utilize and constantly build resources to bring to your client and work• ALWAYS make women look beautiful. NEVER let unretouched (HR) images leave

the office• Frontal lighting and our friend “Fill”


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THE ASSIGNMENT

1. Beautiful workout images of fitness guru Jillian Michaels for Self Magazine

2. Decent budget and time allowance. Needs to be beach location with blue sky, light has to be big and soft. Need production friendly location.


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PLANNING THE SHOOT

Model considerations: Jillian’s eyes are sensitive to lightScouting the location: Found a house in Malibu.Environmental constraints: Sun and wind significant issues to contend with. Need to

overpower the sun to create blue sky.

Must haves:• Blue sky mandatory• Clean horizon, water and sky• Soft light needed• Lots of strobe power needed• Location needed to be styling and production friendly• Had stylist and fitness editor fly in from NY, Hair, Make-up, styling assistants, producer,

production assistant, caterers, location manager, 3 assistants, video guy, Jillian, publicist and manager.


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SET UP #1: GEAR

• Canon 5D Mark II• Canon 24-70 f2.8 lens• Canon 70-200 f2.8 lens• 100 ISO 1/180th f/11• 12x12 silk on frame overhead• 12x12 silk on frame in front of Elinchrom Octabank• Elincrom Octabank with 2 profoto bi-tubes• (4) Profoto 8 2400w/s set at 3/4 power• (6) Pocketwizard transceivers• (5) medium rollers• White/black foamcore• (1) full applebox• Matthews wind machine• (10) 50 ft ac extention cords• flags, stands, sandbags• Macbook Pro


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SET UP #1


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SET UP #1


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SET UP #2: GEAR

• Canon 5D Mark II• Canon 70-200 f2.8 lens• 100 ISO 1/500th f/4• 2 2’x4’ white/black foamcore pieces


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THE ASSIGNMENT

1. Photograph actress Keira Knightley in London for the cover of Parade Magazine

2. Standard portrait shoot, but in foreign country.


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PLANNING THE SHOOT

Travel PlansLocal Resources: Assistants, location services, hair, make-up, stylingEquipment: Ship or rent?On the ground: Visit studios, location scout, arrange for payment, finalize all plans,

call sheet

Trust professionalism of colleagues.


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SET UP #1: GEAR

• Mamiya RZ, 220 film backs, 110mm, 150mm • Profoto 7 packs heads• Elincrom Octa• 12x12 silk• 9ft blue seamless paper• Medium Chimera softbox• Foamcore, stands, clamps, sandbags, extention cords


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THE ASSIGNMENT

1. Portrait of Vera Farmiga for USA Today about her Oscar nomination

2. Constraints: time, money, no wardrobe changes


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PLANNING THE SHOOT

• We were told we had 30 minutes with Vera at a local hotel• Reserved hotel ballroom lobby which had nice furnishings and tall ceilings.• Were told she would arrive “camera ready” with one dress.• Arrived 2 hours ahead to set up 4 set ups• 2 assistants• Turned out we only had about 10 minutes with her, but got through all 4 set ups.


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SET UP #1: GEAR

• Canon 5D• Canon 70-200 f2.8 lens at 160mm• ISO 100 f/8 1/180s• (3) Dynalite heads and 1000w/s packs• (2) white umbrellas• Dynalite beauty dish• 9ft white seamless• Stands, sandbags, extention cords


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SET UP #1 Diagram

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SET UP #2: GEAR

• Canon 5D• Canon 70-200 f2.8 lens at 160mm• ISO 100 f/8 1/180s• (1) dynalite heads and 1000w/s pack• (1) dyna beauty dish• 9ft white seamless• Silver show card• Stands, sandbags, extention cords


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SET UP #2 Diagram

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SET UP #3: GEAR

• Canon 5D• Canon 24-70 f2.8 lens at 62mm• ISO 100 f/4 1/180s• (1) dynalite head and 1000w/s pack• (1) Elincrom Octabank• Silver show card• Stands, sandbags, extention cords


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SET UP #3


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SET UP #4: GEAR

• Canon 5D• Canon 24-70 f2.8 lens at 57mm• ISO 100 f/4 1/180s• (1) dynalite head and 1000w/s pack• stands, sandbags, extention cords


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SET UP #4: GEAR


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MARKETING YOUR BUSINESS

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• Social Calls• Go sees• Printed promos• Email promos• Web presence/Social Media• Listing sites: APA, Wonderful Machine

• www.larsenandtalbert.com• http://larsenandtalbert.blogspot.com/• http://www.facebook.com/pages/LarsenTalbert/105124063598


http://www.larsenandtalbert.com

http://www.larsenandtalbert.com

http://larsenandtalbert.blogspot.com








Get the Shot with Larsen & Talbert

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Transcript of Get the Shot with Larsen & Talbert