Get Storganized!!! FYQ4 2014 - Fellowesapps.fellowes.com/promos/Resource-Center-Basics-Gro… ·...
Transcript of Get Storganized!!! FYQ4 2014 - Fellowesapps.fellowes.com/promos/Resource-Center-Basics-Gro… ·...
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Get Storganized!!! FYQ4 2014
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Get Storganized Campaign Objective and Goal
Objective:
Optimize / increase sales dollars within each product sub-category by 20%
Introduce and bring awareness of new Premier Drawers and SOHO Decorative products features/benefits
Leverage Staxonsteel products for maximum increase to overall sales revenue
Reinforce trade-up within each sub-category with education of trade up benefits/features
Work office organization tips
Strategy:
Develop brand awareness of Bankers Box Front Office/Back Office products and to reinforce our leadership in consumer solutions within the Record Storage category
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Get Storganized Campaign Draft ONLY
• Each month we will focus on a new area/product of the office for superior Records Storage organization
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Get Storganized Campaign Timelines
LAUNCH TIMING – FYQ4 (January 1 - March 31, 2014)
FOCUS
– Commercial OP accounts, and ultimately end-users.
– Vertical markets - Finance, Legal, Healthcare.
– Horizontal Targets – Administrators, facility managers, office managers.
PRESENT CAMPAIGN TO YOUR CUSTOMER – October 1, 2013
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Get Storganized Campaign Promotional Support
Bankers Box® Campaign
January 2014 February 2014 March 2014
FRONT OFFICE BACK OFFICE YOUR OFFICE
20% off invoice 20% off invoice 25% off invoice
Premier™ Storage Drawers Staxonsteel Storage Drawers Decorative Assortment
FEATURED
PRODUCT
Get Storganized!
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Get Storganized Campaign Program Elements – Customer Tools
All support material to be finalized by mid-November and posted to:
S:\Markham\Sales Central\Promotions\CY 2014\Campaigns\Resolution Organization
(Http: microsite to follow). Please allow 10 working days for customized tools.
Customer Tool How to use? English and French? Customizable?
Sell Sheet - Creative to optimize themePDF on website for eduction piece, e-
blastYes No
Flyer Ad - CreativePromotion values by feature product, by
month (suggested layout for customer)Yes Yes by request
Promotional Offer and Sell Sheet -
Creative by month PDF on website for promo offer, e-blast Yes
No - this is a national
offer
Trade up Tool - features and benefits
from each sub-category
Education piece, sales rep and
customer service toolYes No
Product Sell Sheet - Premier, Stax and
Office Organization
Education piece for customer/end-user
explaining features and benefits and
sku numbers
Yes No
Web Tools - Banner AdPost on your customers home page,
category page, or product line pageYes Yes by request
Video Clips - New Premier Drawers,
Staxonsteel demo video, Drawer vs Box
Demo Video
Post on your customers home page,
category page, or product line page
Yes - Stax and Drawer
vs boxNo
Cost Savings Tool - Calculator, End-user
presentation, dealer presentation,
records room assessment
Conversion tools for you to present to
your customer "spot the messy room" and
"off-site storage"
Yes No
Cost Savings Brochure Education piece, sales rep and
customer service toolYes No
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Get Storganized Campaign Program Elements – End user outreach
PUNCH Communications
Build brand awareness and support marketing messaging
Utilize social media outlets (Facebook, Twitter) to expand and support marketing activities
Fellowes Social Media Conversation Calendar
Work office organization tips
Contest – “Messy Office”
Call to action - invitation to end-users post their current unorganized office for a chance to win an office make-over
Exposure – compile entries and post for social media
Education – include images/milestones of history of Bankers Box
Winner – win an office make-over from Fellowes/Bankers Box re-fresh with a designer
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Get Storganized Campaign What we need our customers to do?
WHAT WE NEED CUSTOMERS TO DO?
Pass on off-invoice savings to end-user (retail % to match that of invoice)
Communicate all offers to their customers / end-users
Utilize web banner, on-line and printed flyer at all accounts
Implement all support elements for campaign
GROW their record storage sales!
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Product Info
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Stor/Drawer® Premier™
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Stor/Drawer® Premier™
• 18” & 24” deep drawers
• Letter and Legal sizes
• 2 Colors Black & Blue
• Stacks 5 high
• Contemporary design
• New handle with label holder
Item # Description Pack Size
3791001 Stor/Drawer® Premier™ Black 18" Letter 5
3791101 Stor/Drawer® Premier™ Black 18" Legal 5
3792001 Stor/Drawer® Premier™ Black 24" Letter 5
3792101 Stor/Drawer® Premier™ Black 24" Legal 5
3793001 Stor/Drawer® Premier™ Blue 18" Letter 5
3793101 Stor/Drawer® Premier™ Blue 18" Legal 5
3794001 Stor/Drawer® Premier™ Blue 24" Letter 5
3794101 Stor/Drawer® Premier™ Blue 24" Legal 5
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Stax Installation - Before vs. After
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Staxonsteel®
• Stack up to 10 high, # 00511 (letter) and # 00512 (legal)
• Sold in cartons of 6/priced in each
• Base sold separately – not required (gets product off the floor, finished look, perceived stability)
• One base for each column no matter how high
• Size –letter or legal (both 24” deep)
• Easy to assemble
• Each “set” comes with:
Shell with steel framework attached
Drawer – to put together
Stacker bars to build each drawer
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Home/Front Office Decorative Line
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Home/Front Office Decorative Line
• Pinstripe and Brocade FastFold® Style box, Literature sorter and Magazine file
• Consumer preferred patterns – Classic designs that fit front/home office
Item # Description Pack Size
0029803 Pinstripe Stor/File™ 4/Ctn
6170101 Pinstripe Mag Files 6/Ctn
6170301 Pinstripe Literature Sorter 3/Ctn
0022705 Brocade Stor/File™ 4/Ctn
6171101 Brocade Mag Files 6/Ctn
6171301 Brocade Literature Sorter 3/Ctn