Get Socialwith Marta Tryshak

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INTRO

WORK

STRATEGY

• Marta Tryshak, 25 – University of Toronto• Product of social media• Launched WithLoveGabrielle.com in 2008• Became a leading lifestyle site in Canada• In 2012 named Marketing Magazine’s Top 30 Under 30• Gained support of an angel investor in 2013

• Social Influencer - Brand Ambassador - Social Media Strategist – Entrepreneur - Shoe Lover• Had the pleasure of working with some of the largest international companies including Starwood, Unilever, MasterCard, AMEX, Kate Spade, Coty. • E! Channel’s weekly show “Celebrity Style Story”

• Conversation • Community• Loyalty• Women, 21 – 34• Original Content – Branded content – Social Media Strategy – Branding

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“ When dealing with people, let us remember we are not dealing with creatures of logic.

We are dealing with creatures of

emotion.”_________________ Dale Carnegie

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IN THIS AGE OF A CONSUMER “ME – TAILING” IS THE LATEST TREND.

• Retailers to offer personalized interaction that puts a shopper in the heart of a retail experience.

of consumers claimed that they want personalized products and services.

75%

64%of shoppers believe in-store use of their smartphone will provide information as useful as researching online prior to the store visit.

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Example of Me-Tailing

Always ahead of the digital game, Burberry’s F/W ’14 show was streamed live on multiple social channels and offered personalized service. Clients could order special range of coats and purses via a new Runways Made to Order personalization service.

Burberry Smart Personalization

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WHY BUILD BRAND LOVE?

increase in loyalty base leads to a 10% increase in sales.

5 %

• When consumer feels a sense of love for the brand they have a higher sense of brand loyalty, spread positive word-of-mouth, and resist negative information about the brand.

• In the age of online social networking, loyal shoppers have a much higher tendency to recommend products to friends. In effect, people who love and talk about your brand online are now part of your sales force.

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Why Social Media?… because what’s a better way to communicate with your audience if not directly.

1.15+ billion total Facebook users

500+ million total Twitter users

130+ million total Instagram users

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3 500+ million total Google + users

4 238+ million total LinkedIn users5

5 70+ million total Pinterest users

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Facts to consider!

Access Audience Content Response

818 + million people access the internet via their phone. That is an increase of 60% in the past two years.

More than 69% of Pinterest users are female

45 million photos are uploaded on Instagram every day.

83% of Twitter users expect a same-day customer service response.

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83%of consumers say social media interactions increases the likelihood they’ll purchase from the company

WHEN DEVELOPING SOCIAL STRATEGY YOU NEED TO UNDERSTAND:

How they access your online content - mobile/computer/tablet

Content development – written/photo/video/music

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Who your audience is

4 Best ways to engage and respond

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Hello

!Marta Tryshak

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twitter.com/martatryshak

GET IN TOUCH !

facebook.com/WithLoveGabrielle google.com/+MartaTryshak

marta@withlovegabrielle.com

Toronto, ON

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