Get SEO Tutorials for Beginners | What is SEO? Part 1
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Transcript of Get SEO Tutorials for Beginners | What is SEO? Part 1
SEO – Search Engine Optimization• Tactics used to increase the amount of visitors
to a website.• Obtaining a high-ranking placement in the
search results page of a search engine (SERP) -- including Google, Bing, Yahoo.
• In baby language you can define SEO as….This is a set of techniques for increasing ranking position on search engine & traffic to your websites.
What is Search Engine ?• An internet-based tool that gives you a results
of your search term.• By this Engine, Large number of websites are
produced according to your need.• Search Engine have some characteristics like
Spider, Indexer, Algorithm.• Search Engine Crawling is very powerful
process done by Spiders or crawler.
SEO Techniques There are Two types of SEO Techniques1. On-page Optimization : Changes on on-site
web for making website search engine friendly and User friendly.
2. Off-page Optimization : Making Links on the web & Doing Content Marketing for users.
Smart On-page + Good Off-page = Better Ranking
What is On-Page Optimization 2015
• As you know website have HTML codes & having few important factors like Meta tags, title tags, Keyword density, Content on pages, sitemap, keywords stemming, LSI, Google authorship, languages & location of websites, Hosting….etc there are 250 factors that Google analyze to rank websites.
•Note : You have to put above changes on websites for Smart On-page.
What is Off-Page Optimization 2015• Off page factors are not controlled by Coding.• Set of process by which we make number of unique pages & number
of links• Process are such a submission that gives approved pages & links.There are few off-page submission task :1. Social Bookmarking2. Forum Posting3. Blog Posting4. Link wheel5. Blogging6. Yahoo Answering7. Basic Social Media Activities 8. Profile Building• Note : You have to put above changes on websites for Good Off-page.