Get Paid To Write...•No work, no pay –as an employee you get paid even if you’re hungover,...
Transcript of Get Paid To Write...•No work, no pay –as an employee you get paid even if you’re hungover,...
This is Video 1.1A
in the course:
Get Paid To Write
Module 1:
The business of copywriting – what it takes to be successful
Learning outcomes:
How to:
• Become a successful copywriter
• Get priorities clear and set goals
• Work to your strengths
• Outsource to save time and money
The pros and cons of being a freelance copywriter:
• I’ll be honest – 25 years in the business
• It’s good to know these upfront so you can expect them
The pros and cons of being a freelance copywriter:
• Accept them or change the bits you don’t like
• It’s not for everyone – but those who it is for LOVE it
The pros and cons of being a freelance copywriter:
• How will you know – try it
• Get clear about what it involves but don’t research too much
The pros and cons of being a freelance copywriter:
• These principles relate to ALL freelance businesses (not just copywriting –graphic design, web developers, coaches, accountants, musicians etc.)
The pros:
• What’s your worst nightmare memory of work?
• Why am I asking you to remember this?
The pros:
• You need to have a strong image/sound/smell that reminds you why you want a freelance business
• Pin it up or make a note so you can see it at all times
The pros:
• It will get hard – you need to be reminded of why you want it
• Work for yourself – no boss, you control your diary
The pros:
• Flexible – you can work at night, on weekends, whenever
• Work at home – no commute, no make-up, no high heels
The pros:
• Choose your clients – work with people you like on products you like
• Time efficient – no more politics, no unnecessary meetings
The pros:
• Digital – most work takes place via phone and email
• Make as much or as little as you like –you control your fees and the hours you put in
The pros:
• There are no overheads, staff, minimal outgoings
The cons:
• You have to be a constant marketer – no marketing? No business
• You have to get GOOD and EFFICIENT at marketing – this is a crash course in small business marketing
The cons:
• You are a small business owner – you have to be across all aspects of running a business
The cons:
• There are no massive overheads but there are expenses that need to be borne upfront:
• Website
• Email system
• PA (or virtual PA)
• Computer/Internet
The cons:
• You have to deliver and be good at what you do (more on that later)
• No work, no pay – as an employee you get paid even if you’re hungover, tired, or don’t even turn up – not as a freelancer
The cons:
• You have to be service oriented – the customer is right (most of the time)
7 most common problems freelance copywriters face:
How to:
1. Find work
2. Build confidence
3. Charge for work
7 most common problems freelance copywriters face:
4. Deal with difficult clients
5. Overcome rejection
6. Sustain motivation
7. Deal with marketing and administration
Top 7 reasons why people don’t succeed at copywriting:
1. Lack of clear goals
2. Lack of time
3. Lack of money
4. Lack of confidence
Top 7 reasons why people don’t succeed at copywriting:
5. Fear of failure
6. Fear of success
7. Blame others
This is the end of Video 1.1A
in the course:
Get Paid To Write
Module 1:
The business of copywriting – what it takes to be successful