Get Out The Vote
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Transcript of Get Out The Vote
![Page 1: Get Out The Vote](https://reader031.fdocuments.net/reader031/viewer/2022012321/5681347b550346895d9b5b5d/html5/thumbnails/1.jpg)
Get Out The Vote
Paid for by Democracy for America, www.democracyforamerica.com, and not
authorized by any candidate or candidate’s committee.
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What is GOTV?
• Culmination of all a campaign’s conversations
• Targeting supporters only
• GOTV IS NOT a last minute thing
Questions? Use the Q/A tool in the WebEx side bar.
• Not really GOTV — It’s Get Out Our Vote
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All Registered Voters
Target Universe of Voters
Supporters (1’s) Undecided (2,3, 4’s) Haters (5’s)
Persuasion (2,3,4’s)
GOTV Universe
Likely Supporters Not ID’d
No More Contact
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Is your universe big enough?
• Yes! Great Job!
• No - what do I do now? - Increase voter turnout in base precincts
- Turn out likely demographics - your likely voters
- Turn out voters in hostile territory - the stealth operation
Questions? Use the Q/A tool in the WebEx side bar.
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Getting Ready • Prioritize your precincts
• Secure your staging locations
• Recruit and train your staff and volunteers GOTV Director
Extra Field Organizers Paid Walkers or Callers Volunteers
• Know your timelines and benchmarks Vote by mail Early Vote Election Day
Questions? Use the Q/A tool in the WebEx side bar.
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Effect on Turnout
Tactics: What Works?
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Calculate Volunteer Shifts
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Vote By Mail
Questions? Use the Q/A tool in the WebEx side bar.
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Who is in your VBM Universe?
• Supporters who have voted by mail before
• Infrequently voting Supporters
• Strong Supporters
• Voters in base precincts (65%+)
• Lean Supporters
• New Registrants (1 cycle vote history)
Questions? Use the Q/A tool in the WebEx side bar.
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VBM Timeline (Working from Election Day back)
• 11/2 - CHASE!!!• 10/26 - 11/2 - VOLUNTEER CHASE!!!• 10/22 - 10/25 - CHASE LIVE CALLS - (PAID)•10/21 - GOTV mail arrives with ballots•10/18 - Begin returning VBM requests to Election officials•10/14 - GOTV mail created and to printer•10/12 - VBM requests received - data entry daily•10/9 - 10/16 - Live chase calls for VBM requests•10/7 - Robo reminder call for VBM requests•10/5 - VBM request cards sent to targeted group
Questions? Use the Q/A tool in the WebEx side bar.
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Early Voting
Questions? Use the Q/A tool in the WebEx side bar.
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Early Voting Targets TARGETS THAT DID NOT ALREADY VOTE BY MAIL AND…
• Infrequently voting Supporters • ID Supporters • Lean Supporters • Voters in base precincts • Students and Seniors • All staff and volunteers
Questions? Use the Q/A tool in the WebEx side bar.
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Tactics to Increase Early Voting • Busing targeted groups to Early Vote locations
• Arrive with 5 Programs - Union members and Universities
• Mailer to supporters with Early Vote locations and times
• Phone Banks - Volunteer and Paid - combination of live and robo
• Canvassing base neighborhoods
• Early vote parades!
• Early vote location visibility
Questions? Use the Q/A tool in the WebEx side bar.
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Election Day
Questions? Use the Q/A tool in the WebEx side bar.
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The 4 Day Ramp Up
• Monday - GOTV rally
- Canvasses and Phonebanks at maximum all day
- Visibilities, door hangers, final mail reminder - Refine your universe w/ data and EV info
• Saturday & Sunday - Canvasses and Phonebanks at maximum all day - Visibilities, door hangers, final mail reminder - Goal of going through GOTV universe twice
Questions? Use the Q/A tool in the WebEx side bar.
• Friday - All data entered and universe set - no more persuasion! - Turf cut (and printed!), canvass packets created - Everything is ready - Now try and get some sleep
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Election Day! • Phonebanks and Canvasses
• Poll watchers - Prioritize key precincts- Call in turnout numbers - Report any funny stuff at the polls
• Boiler room
- Reallocated resources where needed
Questions? Use the Q/A tool in the WebEx side bar.
- Information center on Election Day