Get Out of the Box: Using Technology without Losing Touch Part Deux ;-) Copyright Perinatal...

Copyright Perinatal Education Associates, Inc.

Get Out of the Box: Using Technology without Losing

TouchPart Deux ;-)

23rd Annual Indiana Perinatal Educators’ Conference


Social Media and other New Technologies

That Enhance High Touch


Remember: according to Social Media

researcher Paul Zak, oxytocin release

percentages are in double digits when using Facebook

and Twitter!


Three High Touch Ideas to Incorporate In Your Social Media or Online Efforts


Find the Emotional Touch Points


Validate Your Community

That must have been so difficult for you!

That’s right, exactly!

Tell me m

ore

about your

experience.


Be Kind!


Connie’s Rules for Online Engagement & Learning

Remember that you are a professional online – look professional, post professional and talk professional.

Refrain from getting to be too open. You can mention when you get a grande decaf peppermint mocha at Sbux, but that’s about all. You want to be personable enough to be known as a human being but aloof enough to remain professional.

Never, never, never, never give out your home address, or home phone (if you still have one).

Refer to reputable websites when giving information for further learning. Avoid blogs unless the blogger is a professional and evidence based ~ not just opinionated.

Be responsive, timely and friendly. Use emoticons to enhance familiarity with tone.


What are Emoticons?

Emoticons are a pictorial representation of a facial expression using punctuation marks, letters, and numbers, usually written to express a person’s feelings or mood.

<3 Heart

:-) Happy

;-) Wink

:( Sad

>:( Angry

(-.-) Sleepy

O_o Confused or shocked


A Word About Social Media & HIPAA…………………..

Use caution and be aware that you could become involved in a HIPAA violation online if you:

o Contribute to a client/patient’s blog or Facebook.

o Posting information regarding clients or patients on your own social media pages.

o Uploading photos of mothers, babies, breastfeeding, cesareans etc can be cause for patients to file complaints against YOU with the Office for Civil Rights within the Department of Health & Human Services.


Why Should We Care ?

HIPAA’s privacy regulations apply to healthcare providers, defined as: “a provider of medical or health services…and any other person or organization who furnishes, bills, or is paid for health care in the normal course of business.” 45 C.F.R. 160.103

HIPAA provides severe penalties for the dissemination of protected health information (PHI).

Fines of $100 per disclosure of PHI and up to $25,000 for multiple violations in the same year. 42 U.S.C. § 1320(d)(5).

Fines up to $250,000 and/or 10 years imprisonment for knowingly misusing individually identifiable PHI. 42 U.S.C. § 1320(d)(6).


http://www.hhs.gov/ocr/privacy/hipaa/understanding/index.html


HIPAA Violation?


Use Some Common Sense


Is this you?


iPhone

Smartphone

Tablet

iPad mini

Nook HD+

Amazon Kindle Fire HD 8.9

Google Nexus 7


The Internet has given us the ability to increase the content knowledge

of the conversation about birth.

http://pregnancy.cochrane.org/whats-new

http://www.ncbi.nlm.nih.gov/pubmed

http://www.cdc.gov/pregnancy/hcp.html


Facebook

Twitter

Blogs

Linked in


The rise of social networks like Facebook and Twitter highlights our society's desire to reconnect and share stories and information in new and interesting ways.

A 2011 QuantiaMD survey found that 87 percent of physicians use social media personally, while 67 percent use it professionally.

Practitioners who have embraced this technology are now able to address not only the individual information needs of a single patient but can deliver messages instantaneously to an entire community.

~ Lawrence Rosen MDIntegrative Pediatrician

Huffington Post 12/13/12


The new media have caught on for a reason. Knowledge is increasing exponentially; human brainpower and waking hours are not. Fortunately, the Internet and information technologies are helping us manage, search and retrieve our collective intellectual output at different scales, from Twitter and previews to e-books and online encyclopedias. Far from making us stupid, these technologies are the only things that will keep us smart.

-- Dr. Steven Pinker, Professor of Psychology at Harvard University


Facebook was founded in Harvard dorm room in 2003

Mark Zuckerberg (pictured), Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.


Facebook Stats

There are over 950 million people on Facebook worldwide.


500 million users log into Facebook each day.

….a 48% increase from 2010-2011.


Facebook users are…..

47%

53%


Traffic is highest mid-week between 1-3 pm in each time zone.

Average time spent is 20 minutes per visit.


80% of US social network users prefer to CONNECT to brands through Facebook.


56% of people are more likely to recommend a brand after becoming a

fan on Facebook.


How to Blend High Touch with Facebook

Personalize your Timeline Cover

Use Emoticons to embed your feelings

Post endearing photos and Memes

Wish your FB Friends Happy Birthday or congratulate them on accomplishments

Remember, tho, that you’re always in public when you’re online


The Science of Twitter

It Ain’t Rocket Science

(ask me how I know!)


Twitter is just telling your story

or thoughts in 140 characters

or less.


Twitter is 140 character updates “personalized news feed”


Stats

Suggestions


Blogging is as easy as sending email

Write a title and some copy

Perhaps add a graphic or picture

Click “publish”


A blog is a simple website


Follow the traffic….see what is popular


Traffic Stats Can Tell Country, Referrer and Even What Equipment They Are Using

Top Countries by PageViews:

USARussiaFranceAustraliaGermanyUKChinaRomaniaCanadaIndia


Integration of Social Media


Set Up Your Profile and Begin Working On Connections


4 Reasons to Join LinkedIn

1. LinkedIn has firmly established itself as the top business social network in the world.

2. Your potential clients OR employers are looking you up online to help them take the next steps. Recommendations from peers can be helpful for many trying to take those steps.

3. An optimized LinkedIn profile can help put you near the top of Google’s search results.

4. Shows your professional side.

LinkedIn is the place to find and be found. It is much more than what you

are having for dinner tonight!


Introducing

Internet MEMES


Memes are:

Fun Easy to make Allows your creativity to bloom Takes time but worth it!

www.memegenerator.net


Be aware of Intellectual Property of what is said in your Meme.

Be aware of Copyright Infringement on photos, illustrations or graphics.


QR Codes

www.the-qrcode-generator.com


MS Tags

http://tag.microsoft.com/my-tags/getting-started.aspx


Steps to

Get Out of the Box: Using Technology without Losing Touch Part Deux ;-) Copyright Perinatal...

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