GET ON THE · Program Investment: Retail Cost: $65 to $85 per thousand vs FMG Member cost of $55...
Transcript of GET ON THE · Program Investment: Retail Cost: $65 to $85 per thousand vs FMG Member cost of $55...
GET ON THE
FRONT PAGE
GET ON THE
FRONT PAGE PAGE!
GET ON THE
FRONT PAGE GET ON THE
FRONT PAGE
The Weeks
Group Everton Weeks founded The Weeks Group after investing a career in creatively building new revenue streams
across a host of industries. The Weeks Group represents Everton’s passion to bring together the most
powerful, no-nonsense revenue building solutions under one roof. He has successfully worked with
thousands of local merchants across hundreds of markets.
Everton is an accomplished business executive and author who earned his stripes in the trenches. He
established himself as a sales and marketing leader while serving as an executive with such notable firms as
Procter & Gamble, Harte Hanks-Direct Marketing, PepsiCo, Knight-Ridder, and Gannett. Most recently he
served as the corporate VP of advertising for Morris Communications, a national and international media
firm engaged in marketing newspapers, radio stations, digital services, billboards and magazines. The bulk of
Everton’s experience occurred in competitive markets where he was constantly challenged to manage for
today and innovate towards tomorrow. Everton built a successful career by accepting challenging
management assignments and finding innovative ways to grow revenues.
Everton holds a MBA (University of Miami), BBA, (Temple University), and advanced executive sales and sales
management certificates from NORTHWESTERN and KNIGHT RIDDER. He has been blessed with a beautiful
wife, Laurie and four wonderful children; Everton, Jessica, Azariah, and Michael.
Everton Weeks
Founder / Visionary
Bryce Cockerham Vice President
Bryce Cockerham is a proven revenue producer in the media field. As Director of Market Development for
skirt! magazine, he oversaw the nationwide expansion of the magazine’s Content Licensing sales by closing
strategic partnerships with media companies such as Scripps, Cox Publishing, Landmark, and Gatehouse
Media. Worked with new and established markets to sustain and grow the brand with social media, local and
regional promotional strategies. Expanded skirt! from six to twenty markets in two years. Developed a
comprehensive launch platform that included promotion, marketing materials, adaptable by region of the
country.
As a National Sales Manager in the Corporate Marketing Division of Morris Publishing Group LLC, he drove
sales and business development functions for 10 daily newspapers, including new product rollouts, key
account management, customer relationship development, contract negotiations, and national and retail
home office calls. Worked closely with publishers and ad directors to drive revenue, introduce new long-
lasting publications, and market positioning.
Our background is Retail and the Newspaper industry. We work with
hundreds of newspapers across the country and their retail clients.
We will put our media expertise and local networks to work for you.
Meet the Front Page Experts
Own the Front Page and Your
Market
Our experience tells us that Front Page Notes is
the most powerful local ad program for moving
consumers to action.
It’s especially true with the furniture category.
Something about the popularity of scratch-off
and the lottery…people like to win. In our
program EVERYONE is a winner!
Your Local Newspaper provides the best
demos in the marketplace and a huge
share of the local market buying power.
Everyone Wins
Source: How America Shops and Spends 2013
are the preferred
medium when
consumers plan their
shopping
93% of adults
used media for
shopping and
planning the last
7 days
Newspapers
Television
Direct Mail
Internet
Radio
Newspapers 62%
57%
53%
45%
23%
79% of Adults Took Action
with an Sticky Note
Removed and Saved 62%
Used to Compare Prices 58%
Saved Until Visited a Store 52%
Saved Until Needed to Purchase 48%
Showed to Family Member or Friend45%
Used to Make Unplanned Purchase 40%
Took to Store 41%
Front Page Labels
Premier Front Page Note Programs
Program Investment: Retail Cost: $110 per thousand vs FMG Member cost of $75 per thousand
FMG Member Benefit: Savings of $35 per thousand or 32%
The Product: 3 x 3 Label Full Color Scratch-off to reveal winning number Design included Backside printing
Mobile / email capture
Program #1: Email Capture
Front
Back
Program Description:
Placement of a Front Page Note on the headlines of
the local newspaper. A message such as; “Receive a
$50, $100 or $200 gift card when you purchase any
adjustable bed this week”
Included is a scratch-off component and a QR code.
Consumers will scratch –off the note to reveal a
winning number that they can then enter into a
website or into the scanned QR code to see the value
of their gift card. This will allow us to capture an email
address.
The consumer will immediately receive a text or email
that the value of their card is $200. FMG members
will now also have an email address to stay in
communication with the potential new customer
Only 7.5 cents
per
household!
Compare to
49 cents for
First Class
Premier Front Page Note Programs
Program Investment: Retail Cost: $85 per thousand vs FMG Member cost of $65 per thousand
FMG Member Benefit: Savings of $20 per thousand or 24%
The Product: 3 x 3 Label Full Color Scratch-off to reveal winning number Design included Backside printing
Program #2: Maximum Win
Front
Back
Program Description:
Placement of a Front Page Note on the
headlines of the local newspaper. The
note would contain a message such as;
“Receive up to a $200 gift card when you
purchase any adjustable bed this week”
Scratch-off below to see the value of your
gift card.
Once the consumer does the scratch-off
to reveal their reward, every card will have
the same message; “Maximum Award:
$200 Gift Card”
Only 6.5 cents per
household!
Compare to 49 cents for
First Class Mail
Standard Programs
Program #3: Standard Front Page Note Program Program Description:
Placement of a Front Page Note on the headlines of the local newspaper.
Note could be used in many ways:
Special consumer offer
Highlight electronic advertising
Special marketing events
Directional device to highlight the member’s insert or ad in the newspaper
Capitalize on events with exclusive special shaped front page notes:
Program Investment: Retail Cost: $65 to $85 per thousand vs FMG Member cost of $55 per
thousand
FMG Member Benefit: Savings of $10 to $20 per thousand or 15-25%
The Product: 3 x 3 Label Full Color Design Backside printing QR Code/Bar Coding/ Short
Coding
Only 5.5 cents per
household!
Compare to 49 cents
for
First Class Mail
Shapes Seasonal Shapes: Footballs, Christmas, heart, pumpkin, clover, flag
Year Round Shapes: House, gas pump, price tag, diamond, gift box, stop sign, tent
Cause Related Shapes: Ribbon for breast cancer / Wounded Warrior/ Heart
You can Dominate Your Market
Contact Us Today!
TheWeeksAgency.com
877-583-1181