Get More Exposure: Using Comparison Shopping Engines
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Transcript of Get More Exposure: Using Comparison Shopping Engines
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Get More Exposure: Using Comparison Shopping Engines
Patricia Pepe, Internet Merchants Association
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About Me
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About the Internet Merchants Association
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Comparison Shopping Engines
What are they ?
How can I use them with my e-commerce business?
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Comparison Shopping Engines (CSEs)
shopping search engines that compare --- prices
--- features --- reviews
they don’t sell the merchandise directly
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CSEs Value and Growth
15%
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CSEs Value and Growth
15% 55%
--Forrester Research
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Examples of CSEs
Traditional CSEs Innovative CSEs
Shopping.com Shopzilla NexTag PriceGrabber
become TheFind pronto smarter shop.com Flit Bing shopping (8/1!)
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Who uses CSEs? Internet savvy buyers Making complex purchases
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How it works
Website Feed Configure CSEs
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How it works
Website Feed Feed Provider Configure CSEs
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The cost of using CSEs
Fee Free
CPC CPM CPA
Google shopping TheFind Bing shopping
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Keys to Success: Optimize titles Provide all required info, plus: orig price and sale price
material
colors
dimensions
alt images
high res images
review info (both stars and text)
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Which CSEs should I use?
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Analytics: Building the foundation
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Tweaking the feed
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Collecting the data
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Maintenance: Keep on top
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Thank you for attending!
[email protected]://www.imamerchants.org
http://www.westfloridacomponents.com