Get Linkedin

Lisa Morrissey & Reiko BeachThe Non-Profit Toolbox

Tuesday, February 23, 2010

1. Social Media 101

2. Overview of LinkedIn

3. Best Practices/Hints & Tips:

Profile - Applications - Contacts

4. Review

5. Q & A

So...what are we going to cover?


What is Social Media?

Talking

Participating

Networking

Sharing


Social Media

A Marathon not a Sprint

A Process not an Event


Social Media Revolution


http://www.youtube.com/watch?v=NhPgUcjGQAw

http://www.youtube.com/watch?v=NhPgUcjGQAw

Social Media

Can be a powerful tool to add to your marketing mix

Tools to reach out and connect with clients/potential clients

Your SM message comes before your Audience


Social Media

* builds slowly * provide content


LinkedIn

• Allows you to connect TO people

• And WITH people, as long as you turn your connections into conversations.


LI Overview


profile


http://linkedin.com/in/reikobeach

http://linkedin.com/in/reikobeach

Public Profile


http://linkedin.com/in/thomasbeach

http://linkedin.com/in/thomasbeach

Optimize Your Profile

• Use keywords

• Up-to-date

• Summarize – brief but effective.



• Use keywords

• Up-to-date

• Summarize – brief but effective.

vv



• Status Updates – Once a week.

• Your Websites: Rename – ‘Market them!”

• Blog sites

• Twitter Account

• Public Profile


Your professional reputation and relationships matter

• Extends far beyond your profile

• LinkedIn Recommendations bring liquidity and transparency


Recommendations

• Reputation matters

• Transparency matters

• Content matters

• Recommendations are often mutual

• Requesting recommendations is normal


Applications


Reading


Add Links to other Web Content:

Your wordpress blog

With SlideShare share a presentation you did, or a slide show - portfolio of your work

Events you will attend

Poll your network for free

Twitter - Link your Twitter account


Connect, Connect, CONNECT!

• LinkedIn strengthens and extends your existing network of trusted contacts.

• Discover inside connections

• Connect to as many connections as you can

find photo maybe li blog site


Connect, Connect, CONNECT!

• Participate in groups

• Add LI connections –

• Webmail Contacts Importer

• Colleagues and Classmates

• Open Networkers


• Join Groups

• search by keywords, interest

• Create your own group

Groups


• Ask a question or answer some questions

• Become an “Expert”

Answers


Tools

• Tweet deck #in

• Ping.fm

• Mobile


Review: LinkedIn is not just a resume, website, online business card

•Stay informed about your contact and industry

•Find people & knowledge you need to achieve your goals

•Control your professional identity online

•Create & Collaborate on projects, gather data, share files solve problems


Review: LinkedIn is not just a resume, website, online business card

•Be found for business opportunities & find potential partners

•Gain insights from discussions with professionals

•Discover connections for jobs and to close deals

•Post and distribute jobs, find best talent for your company


Come to our next event:March 16: James Library, Norwell 9am-12n 3-hour hands-on workshop on Linkedin, Facebook & Twitter: promo code: adclub $49


Q & AConnect with us:

Lisa Morrissey:Lidocg.comLinkedIn: Lisa MorrisseyTwitter: @Lidocgemail: [email protected]

Reiko Beach:TRBDesigns.comLinkedIn:ReikoBeachTwitter: @reikobemail: [email protected]

The Non-Profit Toolbox:TheNon-ProfitToolbox.com

LinkedIn Groups: The Non-Profit Toobox Twitter: @nptoolbox

BLOG: TheNon-ProfitToolbox.com/Blog


mailto:[email protected]

mailto:[email protected]

Get Linkedin

Education

Transcript of Get Linkedin