Get creative
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Transcript of Get creative
GET CREATIVE
@rontiteCEO, The Tite Group
Gregg SaretskyCEO
WestJet
ORGANIZATIONS
DON’T CHANGE(PEOPLE DO)
YOUR CLIENTSARE MORECREATIVETHAN YOU ARE
I was recently given a box of these as a gift from my husband, but I have no idea what to do with them! They’re too thin to make a good rolling pin. I can’t ladle out my soups with them. And the tiny point doesn’t even make a dent when I try to use one to chop veggies! I don’t get it. If I can’t use it in the kitchen, what the hell am I supposed to do with one???
“
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1. Apple2. Google3. IBM4. McDonald’s5. Microsoft6. Coca Cola7. AT&T8. Marlboro9. China Mobile10. GE
TOP 10GLOBALBRANDS
2011
*Millward Brown
NAME SOMETHINGFOUND IN A KITCHEN
BEING CREATIVENO LONGER MEANS
WHAT IT
USEDTO MEAN
NO ONEWANTS TO BE
PITCHSLAPPED
ME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME MEME ME ME ME ME
SHHH...LISTEN
YOUR STORIES ARE MORE POWERFUL THAN YOUR
DATA
BE HONEST
SOLVE A PROBLEM
SHOW SOME PERSONALITY
3RD CHOICE
THANKS
@RONTITE