GET CONSUMERS TO LOVE YOUR GAME IN UNDER 3 MINUTES

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OF ALL THE RELATIONSHIP MILESTONES, THE FIRST DATE IS THE HARDEST ONE TO GET RIGHT

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24% Players drop off after 1 session

© 99GAMES 2015Image Source: MGT Design

HOW DO YOU GET YOUR GAME READY FOR ITS FIRST DATE?

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THE PLAYER LAUNCHES YOUR GAME FOR THE FIRST TIME…YOUR FIRST DATE BEGINS!

© 99GAMES 2015Image Source: MYON

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You have

3min to get the players

attention

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TYPICAL FIRST GAME LOOP

Splash

1 2 3 4 5 6 7 8 9

Too Late

Loading Home Intro Clip Map Level Info Tutorial Game Reward

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#1 ONE TOO MANY STEPS! TRIM THEM

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CASE STUDIES

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CRIMINAL CASE

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Home

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Map

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Level Info

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Splash

1 2

Loading

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Intro Clip

90sec Game Loop

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Tutorial Game

9

Reward

SPELLUP

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Level Info

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Splash

1 7 8

Tutorial Game

9

Reward

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Intro Clip

70sec Game Loop

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Loading

3

Home

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Map

JELLY SPLASH

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Splash

1 2

Loading

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Home

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Intro Clip

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Map

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Level Info

7 8

Tutorial Game

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Reward

40sec Game Loop

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FLAPPY BIRD

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FLAPPY BIRD

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Intro Clip

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Map

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Level Info

10sec Game Loop

Splash

1 2

Loading

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Home

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Tutorial

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Game

9

Reward

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#2 PEEL THE ONION. DON'T DUMP

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CASE STUDIES

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HAY DAY

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HAY DAY

Dressed to Impress

Freedom to Explore

Calls you Back

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CANDY CRUSH SAGA

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CANDY CRUSH SAGA

Stimulates You

Gives Pleasing Feedback

Social Validation

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#3 GENERATE MYSTIQUE TO KEEP PLAYERS INTRIGUED

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#4 ABSENCE MAKES THE HEART GROW FONDER…KNOW WHEN TO LEAVE

© 99GAMES 2015Image Source: LearnVest

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LivesEnergy Timers

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#5 DON’T HESITATE TO ASK FOR A SECOND DATE

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Be Fun

Be Relevant

Time it

Don’t Spam

Push notifications drive

30 day retention by

125%

© 99GAMES 2015

SUMMARY

• TRIM STEPS

• DON’T DUMP

• GENERATE MYSTIQUE

• KNOW WHEN TO LEAVE

• DON’T HESITATE TO ASK FOR A SECOND DATE

© 99GAMES 2015

ABOUT 99GAMES

STAR CHEF DHOOM:3 THE GAME

JIM & FRANK MYSTERIES SPELLUP

• Creator of beautiful award winning titles like ‘Star Chef ’, ’Dhoom:3 The Game’, ‘SpellUp’ and ‘Jim & Frank Mysteries’

• Over 23 Mil game downloads till date

• Leading Developer and Publisher of games of international standards for Global & Indian consumers

• Published 15 games since launch in 2009. Has significant experience in monetisation and scaling revenues in the freemium segment

• Stable senior team - working collaboratively for the past 5 years.

• Backed by quality institutional investors - Kalaari Capital and Ascent Capital

© 99GAMES 2015

THANK YOU

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Anila Andrade @anilaandrade

© 99GAMES 2015

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