GET “RICH” OR DIE TWEETING€¦ · get “rich” or die tweeting how engaging content can save...
Transcript of GET “RICH” OR DIE TWEETING€¦ · get “rich” or die tweeting how engaging content can save...
GET “RICH” OR DIE TWEETING
HOW ENGAGING CONTENT CAN SAVE YOUR SOCIAL MEDIA AND HOW ANYONE CAN DO IT
MY NAME IS MAX AND I AM YOUR SOCIAL MEDIA SHERPA LONGWOOD UNIVERSITY CLASS OF 2011. MAJORED IN COMMUNICATION STUDIES WITH A CONCENTRATION IN MASS MEDIA. SOCIAL MEDIA MANAGER AND DIGITAL MARKETING SPECIALIST. BUT MORE IMPORTANTLY…
I AM A MILLENNIAL WITH A SMARTPHONE AND I KNOW HOW TO USE IT.
WHAT IS “RICH MEDIA”? ACCORDING TO ENTREPRENEUR MAGAZINE, RICH MEDIA IS “ANY FORM OF CONTENT THAT DEVIATES FROM NORMAL TEXT AND STATIC IMAGES AND ENGAGES WITH THE END USER.”
https://www.entrepreneur.com/article/233521
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1. MOST INTERACTIVE MARKETING TOOLS AVAILABLE
HIGHLIGHT YOUR CREATIVITY, ENHANCE USER EXPERIENCE
GENERATES A BUZZ THAT INCREASES ENGAGEMENT
GIVES YOU OPPORTUNITY TO PROMOTE YOUR BRAND IN A NEW WAY
WHAT MAKES RICH MEDIA WORK?
EXAMPLES…
TIME-LAPSE
VIRTUAL TOUR
PHOTO TUTORIAL VIDEO
STEP-BY-STEP LIVE PROMO
RICH MEDIA INCREASES SOCIAL MEDIA ENGAGEMENT.
THE BOTTOM LINE:
1. SOCIAL MEDIA IS INHERENTLY RICH
SOCIAL MEDIA IS 80% MOBILE
SOCIAL MEDIA IS ALWAYS EVOLVING
GENERATIONALLY SPEAKING…
61%
67%
56%
Millennials
Gen-Xers
Boomers
“FLORISTS ARE MY FAVORITE OR ONE OF MY
FAVORITE WAYS TO PURCHASE FLOWERS.”
GENERATIONALLY SPEAKING…
32%
29%
0%
Millennials
Gen-Xers
Boomers
“MY PREFERRED METHOD OF RECEIVING
INFORMATION AND TRENDS ABOUT FLOWERS IS
SOCIAL MEDIA.”
“FRIENDS AND FAMILY” IS
#1 ACROSS ALL DEMOGRAPHICS
GENERATIONALLY SPEAKING…
6
7
4
Millennials
Gen-Xers
Boomers
“I SPEND THIS MANY HOURS PER WEEK ON
SOCIAL MEDIA…”
GENERATIONALLY SPEAKING…
60%
67%
51%
Millennials
Gen-Xers
Boomers
“I AM THIS LIKELY TO PURCHASE FROM A BRAND
THAT I FOLLOW ON SOCIAL MEDIA…”
WHAT DOES IT ALL MEAN? WHEN IT COMES TO BUYING
FLOWERS…
EVERY DEMOGRAPHIC PREFERS
FLORISTS,
ESPECIALLY GEN-XERS. GEN-XERS SPEND MORE TIME ON
SOCIAL MEDIA AND ARE MORE
LIKELY TO PURCHASE FROM BRANDS
THEY FOLLOW THAN ANY OTHER
DEMOGRAPHIC.
WHAT DOES IT ALL MEAN?
EVERY DEMOGRAPHIC PREFERS TO
LEARN ABOUT FLOWERS FROM
FRIENDS AND FAMILY,
BUT MILLENNIALS AND GEN-XERS
ALSO PREFER SOCIAL MEDIA.
CREATE SHAREABLE “EXPERIENCES” THAT WILL BE SEEN BY FRIENDS AND FAMILY AND INFLUENCE
FLOWER BUYING.
CONTENT OPPORTUNITY
ALERT!!!
71% CONSUMERS ARE LIKELY TO RECOMMEND
A BRAND WITH WHICH THEY HAVE HAD
A GOOD SOCIAL MEDIA EXPERIENCE.
Data from Ambassador Social
40X RICH MEDIA CONTENT IS MORE LIKELY TO
BE SHARED THAN REGULAR CONTENT.
Data from HubSpot
CONSIDER THE FOLLOWING:
SO…
AND A POSITIVE SOCIAL MEDIA EXPERIENCE
LEADS TO MORE BUSINESS…
IF RICH SOCIAL MEDIA LEADS TO A
MORE POSITIVE SOCIAL EXPERIENCE…
LET’S CREATE SOME
RICH SOCIAL MEDIA!!!
VIDEO • 51% OF ALL VIDEO
PLAYS ARE ON MOBILE DEVICES
• 4X AS MANY CONSUMERS WOULD RATHER WATCH A VIDEO THAN READ A BLOG
• SQUARE VIDEO HAS HIGHER PLAY RATES THAN HORIZONTAL OR PORTRAIT
• APPS: APPLE CLIPS
LIVE VIDEO • 80% OF BRAND
AUDIENCES PREFER TO WATCH LIVE VIDEO THAN READ A BLOG POST.
• 82% PREFER LIVE VIDEO TO SOCIAL POSTS.
• FACEBOOK USERS SPEND 3X MORE TIME WATCHING LIVE VIDEO THAN TRADITIONAL VIDEO.
• APPS: FACEBOOK, INSTAGRAM, TWITTER, YOUTUBE
VR/360 VIDEO • 360-DEGREE VIDEO
HAS 29% HIGHER VIEWS THAN THE SAME VIDEO IN TRADITIONAL FORMAT
• MILLIONS OF FACEBOOK USERS ARE WATCHING 360-DEGREE VIDEOS DAILY
• APPS: SPLASH