GESR "Take your innovation to the market "event "GESR"
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Transcript of GESR "Take your innovation to the market "event "GESR"
Mostafa El KhoulyTechnology Incubators Manager
8th of May @ The Greek
Campus Take your innovation to the
Market - GESR
Innovating for a Cause
Social Innovation & Social Enterprises
Take your innovation to the Market - GESR
Innovating for a Cause
Some Definitions
Science ?
Explaining Laws of Nature via observation and experiement
Applied Science ? Technology
The application of scientific knowledge for practical purposes, especially in industry:
What is Social Innovation ?
Social Innovation = Innovation that solves a Social Challenge
Social Innovations
• Penny margins
• Market for masses of people
• Functional and only functional
• Building from Scratch
• Localized to the maximum
• Disruptive
Who are the base of the Pyramid ?
In economics, the bottom of the pyramid is the largest, but poorest socio-economic group. In global terms, this is the 4 billion people who live on less than US$2.50 per day
BoP characterisitics
• Low Income – buys only necessities • Same access to technology • 4 Billions People World wide• $ 5 Trillions market annually !!!
BoP myths
• Low buying power – Single vs. group• Goods are sold at lower profit – Cost of
essentials is much higher• Poor don’t deal with technology – Kenyan
Mobile Banking
Egypt Challenges & BoP
• Illiterate people aging 10 years or more are 16.2 Millions in 2012 (10 Millions are females)
• 43 % of Egyptian people live under $2 per day - BoP• Unemployment rate is 12.2 % in 2011• Unemployment rate in youth (15-24) in 2007 is 25 %• Water supply per capita is 700 m3 while globally is 1000
m3 and will reach 500 m3
• Egypt imports 40 % of its food and 60 % of its wheat.
• Access to Health Services• Access to Transportation • Waste Management
• Access to Electricity • Access to Education • Access to Water
Connected Not Connected
موسى
الخضر
11
97%3%
Water
Connected
96%
4%
Electricity
Not Connected
موسى
الخضر
Definitions again
• Startup ?
• Entrepreneurship ?
• Social Enterprise ?
NGO/NP vs. Social Enterprises
Social Entrepreneurship is a term that usually stands for people building NGO’s as well as profitable businesses
What do we need ? More NGO’s or more startups ?
What is the difference between NGO’s and Startups ?
End Poverty Through Profitability, Vukram Aukla – SKS Microfinance
Social Impact Framework
Social Impact
Framework
Define the social
challenge
Understand and
Prioritize needs
Examine the
opportunity
Design a workable solution
Develop a business model
Diffusion of
Innovation
The Social Innovation Imperative: Create Winning Products, Services, and Programs that Solve Society’s Most Pressing Challenges by Sandra M. Bates
Technology Solving Needs
https://www.youtube.com/watch?v=tglDXogxj0I
Technology for solving social challenges
Egypt’s potential for entrepreneurs helping society
• Most of Egyptian social problems are currently solved by grants, charity..etc– Low sustainability – No real economic growth– Less sense of value
• Most of Egypt’s social problems are very local that can’t be solved via Copy & Paste projects
• Lack of social incubators give MEK a tremendous advantage for being a pioneer in the market.
A question …
If you are the next social entrepreneur, what do you need ?
GESR
Take your innovation to the Market - GESR
Innovating for a Cause
GESR
• GESR is a technology businesses incubator
• GESR supports and helps technology startups that solves social challenges
GESR’s aim is enable the creation of technology startups that create novel products that solve Egypt’s social challenges via profitable business models
Who is like GESR worldwide ?
GESR
Social Innovation Promoting – GESR LAB- Workshops
- Technology Transfer- Labs and Services
Technology Incubators – Acceleration Program
- 6 Months Incubation- Seed financing up to 200K
- Intensive Training & Team building
Technology Incubators – Incubator Program
- 12 – 18 Months Incubation- Financing up to 750K
- Generic and Tailored Services
Venture Capital Fund- Provide partial financing to the
incubatee’s - Invests in successful graduated
companies- Invests in other potential successful social business out of the incubator
2014
The Incubator
• Acceleration Program • Incubation Program• Investing in technology backed social
enterprises for an equity not more than 10%
The Lab
Co-working Space
Mechanical Workshop
Embedded Systems
Ecosystem
Industry Partners
Research Bodies
Network of Labs
Social Innovation
Club
Social Challenges
Workshops
The Incubator
• Acceleration Program • Incubation Program• Investing in technology backed social
enterprises for an equity not more than 10%
How GESR can help StartupsBusiness services
Business idea feasibilty analysis
Business development
assistance
Technology commercializa
tion assistance
Marketing assistance
IP assistance
Legal assistment
HR development
Networking
Coaching
Mentors
network of fellow
entrepreneurs
advisory boards
Virtual communities
Competitions
Seminar & Webinars
Financing
accounting and financial management
services
fund rasing and access to
VCs and angles
seed inverstment
capital
access to Grants
Crowdfunding services
Technical
Prototyping and product
design
lab facilities
technical sessions
Infrastructure
office space
lab management
internet connection
telephone
security
computers
library ( phyisical or
virtual )
Education
E-learning channels
Business planning Courses
access to buiness school
workshops
Pitching sessions
Soft skills assistance
Management
Management tools ( online , desktop apps)
Budgeting
Acceleration Program
IN : • Idea ( seems workable).• Prototype plan.• Basic business module understand.• Basic market understanding.
OUT:• Alfa Prototype.• Business plan well written• A registered company
Acceleration Program – Facilities
• 6 Months Place in GESR• Up to 200K EGP – Max 10% share• Mentoring• Training• Lab Access• Team Building
GESR’s clients
• Final Years Students• Faculty• Entrepreneurs from any discipline.• Grad students.• And more…….
SOCIAL Products are a MUST
Acceleration Program – Intake 1
• Launch 20th of April.• Submission deadline – 20th of May• Shortlist announcement - 20th of June• Jury Presentation – 5th of July• Awards Ceremony – 10th of July• Acceleration Start – 15th of July
How to apply ?
• User must register on the website. www.gesr.org.eg
• User fills in the application form and uploads it via website.
• User may upload extra material (photos, videos…etc)
Application Form
GESR Accelerator Application Form
This application is intended to act as a business plan to be submitted to the judging committee. All text highlighted in yellow can be removed in the final version. Also, any text box frames can be removed. You should stick to the sections listed below only. No added sections are allowed. However, there is no text limit to each section in this application. The complete application including the cover page shall NOT EXCEED 15 PAGES. The application shall be uploaded electronically via the form on the website. ANY HARDCOPY APPLICATIONS OR APPLICATIONS SENT TO ANY EMAIL WILL NOT BE ACCEPTED.
A. Company Information Please provide the following information if your company is officially registered. Otherwise, please fill only the Company/team name and a logo for the team.
Company/Team Name …………………………………………………….
Logo …………………………………………………….
Address …………………………………………………….
Website …………………………………………………….
Legal Structure (Company type and registration date
…………………………………………………….
B. Problem & Social Relevance In this section you should provide a clear explanation of the problem you are trying to solve and how it is affecting the society. Also, you should mention clearly in which sector does this problem reside (Energy, Health, Education, Water, Food, ..etc) ? Please illustrate Factors affecting this problem (Social, Technological, geographical...etc). You should also quantitatively identify how severe is this problem ?
Any graphs, numbers, statistics and real life data would be highly appreciated
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