GE’s Quadric
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GE’s Quadric www.quadric.dk Copyright © Quadric® 2009
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Making environmental responsibility the growth strategy.See how GE's focus on problem solving (and the environmental in particular) influences its brands, culture, operations and marketing.
Transcript of GE’s Quadric
GE’s Quadric
www.quadric.dk
Copyright © Quadric® 2009
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Unclear Operational
Evidence
Passive Environmental Positioning
Active Environmental Positioning
GE saw the opportunity to use the environment to drive strategic differentiation
Clear Operational
Evidence
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Problem solving
GE Advanced Materials GE Commercial Finance GE Consumer Finance GE Consumer & Industrial GE Energy
GE Equipment Services GE Healthcare GE Infrastructure GE Insurance Solutions GE Transportation
“GE people worldwide are dedicated to turning imaginative ideas into leading products and services that help solve some of the world's toughest problems.”
GE’s Quadric
Eco R&D Investment
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2005 2010
Billion $
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10 15 20 25
2004 2006 2007 2010
Billion $ Eco Revenue
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GE Profit (’97 – ’06)
GE’s problem solving drove solid growth, “Ecomagination” is accelerating it
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1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
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