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PlugIntoTheSmartGrid.com

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How do you take a complex subject like the “Smart Grid” and get people interested?

YouTube Takeover

• 1.1 million views

• Second most watched video on all of YouTube for the day

• 23,500 visits to Augmented Reality page in one day

PopSci Cover Feature

• > 100,000 visits to AR page

Using innovation to drive engagement

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More than 100 user videos sharing their own AR experiences

Paid media + innovation = earned media

• >170,000 views

• >800 comments

• Avg 4.9/5.0 rating

Plus ..

• more than 6,500 blog posts

• 9 major articles

• 13 major online press articles

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When people use your advertising to communicate, they’re engaged …

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• More than 1.2 million uniques with more than 1 million Augmented Reality users

• 18% of traffic to PlugIntoTheSmartGrid.com directly from paid media; 82% from organic traffic and earned media

Engagement drives awareness