Germanwings

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Advertising Media 2014

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Table of contents

Portrait 3

Route network 4

Germanwings’ customer profile 5

Online 6 Completion of booking 7 Web check-in 8 Business travel 9 Other websites 10 Newsletter 11

Boomerang Club 12 Newsletter 13 Exclusive newsletter 14 Sales-promotion and special-offer page 15

Print 16 Booking confirmation 17 Home-print boarding pass 18 Check-in boarding pass 19 Info brochure 20 On-board magazine 21

Ambient 22 Tray-table advertising 23 Aircraft painting 24 Smartbox sampling 25 Check-in sampling 26 Refreshing tissue 27 Check-in Kiosk 28 Hot-beverage cups 29 Napkins 30 Luggage labels 31

Germanwings’ advertising partners 32

Terms for booking advertising media 33

Germanwings advertising media | Contents

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Portrait

As the new German low-cost airline, Germanwings is revolutionizing the European low-cost market. In this segment, we offer the highest-quality airline product in Europe. The »new Germanwings« is launching an entirely new product and brand concept, which allows every passenger to »fly á la carte«.

Our valued passengers are able to put together an individual package which suits their personal needs down to the last details, from a low-cost journey without any additional benefits to a premium passenger experience with many amenities and extras.

Within its universal economy class, Germanwings offers three fares with different service packages: »BEST« is the top category, tailored particularly to the requirements of business travellers, but also attractive for sophisticated private travellers. The »SMART« fare is an attractive package with comprehensive additional services, while »BASIC« is a pure, low-cost flight offer.

Germanwings offers advertising partners the opportunity to reach a highly appealing target group in an extraordinary environment.

Due to the considerable percentage of business travellers and frequent fliers, the customers of Germanwings are particularly appealing.

Germanwings advertising media | Portrait

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Germanwings emerges as smart, dynamic and innovative.

We offer point-to-point connections between holiday and business

destinations on the European continent, in Israel and in Northern

Africa, and our German aviation hubs Stuttgart, Berlin, Hannover,

Hamburg, Düsseldorf, Cologne and Dortmund at an optimal price-

performance ratio.

As far as the future is concerned, Germanwings is on a growth

path, which also provides benefits for you as a marketer or media

manager. By 2015, our fleet will grow by up to 90 airplanes, our

company will employ 2,500 employees, and 20 million passengers

will be welcomed on board Germanwings airplanes.

Route network

Germanwings in numbers

Headquarters Cologne

Home base Cologne / Bonn airport

Fleet (Summer of 2013) 38 Airbus A 319

Passengers 2012 7,8 million

Destinations 2012 / 2013 over 100

Germanwings advertising media | Route network

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54 %46 % 42 % 22 % 20 % 10 %

14 %11 % 34 % 33 % 8 %26 % 27 % 24 % 13 % 6%4%

3% 3%

Germanwings’ customer profile

Business trip

Visiting relatives / friends

Vacation

City break

Events

Other

Gender

Under 21 years

21 – 30 years

31 – 40 years

41 – 50 years

51 – 60 years

Over 60 years

Net monthly household income

Not specified

Under 1,000 €

1,000 – 2,500 €

2,500 – 5,000 €

Over 5,000 €

Age

Reason for travel

Female

Male

Germanwings advertising media | Customer profile

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Online

The wide-reaching germanwings.com home page has been cited

many times as an example of a successful e-commerce platform.

The site provides a wide variety of offers, simple booking options

and clear structures. Innovative sales tools allow convenient access

to bookings, e.g.

•low-farecalendar

•blindbooking

•interactiveroute-networkmap

Using a search based on »Google Search«, the entire website can

be searched for low-priced flights or partner offers. The search

engines allow extensive coverage. Germanwings.com recorded an

average of 3.5 million visits per month in the year 2012.

Germanwings advertising media | Online

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120 x 600 PixelThe last step in making a reservation is the completion

and confirmation of the booking. It is the best point of

sale for cross-selling products adapted to a specific

travel destination.

This is where approximately 200,000 web users are

reached monthly: our passengers. Passengers see

your advertisement at first glance, next to their travel

information.

Completion of booking

Banner

FACTs

Page Impressions approx. 200,000 / month

Format 120 x 600 pixels, gif / jpg / swf

File size max. 30 KB

Lead time 2 weeks

Minimum booking 1 month

PRiCe

Online banner CPM rates on request


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728 x 90 PixelMore and more Germanwings passengers are taking

advantage of the opportunity to check in online and

avoid unnecessary delays at the airport.

This means that your advertising during the web check-

in reaches a majority of the passengers. Contact the

passengers with your advertising message just before

their departure.

Web check-in

Banner

FACTs

Page impressions approx. 300,000 / month

Format 728 x 90 pixels (gif / jpg / swf)


Lead time 2 weeks


PRiCe

Online banner € 40 CPM


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728 x 90 PixelOn the Business Travel page, you have the opportunity

to speak directly to corporate customers.

Take advantage of this attractive advertising space for

exclusive corporate offers.

Business travel

Banner

FACTs

Page impressions approx. 25,000 / month



Lead time 2 weeks


PRiCe



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120 x 600 Pixel

Beispielseite

The Germanwings websites have a number of

attractive sub-pages for your advertisements.

Choose your customized package from the

following themed pages:

•Rail&Fly(approx.6,000PIs)

•Children(approx.10,000PIs)

•FAQ(approx.40,000PIs)

•Viewbooking(approx.140,000PIs)

•Contact(approx.50,000PIs)

Other websites

Banner

FACTs

Page impressions 6,000 – 140,000 / month (depends on website)



Lead time 2 weeks


PRiCe



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Informationen zum Germanwings Newsletter in weiteren Sprachversionen gibt es auf Anfrage.

580 x 88 Pixel

280 x 150 Pixel + Text

The newsletter is sent to over 1.7 million subscribers

in German-speaking areas every other week. An

above-average number of recipients open this

newsletter with special offers within only a few hours

of receiving it. Advertisements in the Germanwings

newsletter are perfectly suited for offers regarding all

aspects of travel.

Newsletter

Super-size banner

FACTs

Circulation 1.7 million subscribers (German-speaking)



Lead time 2 weeks

Image / text integration

FACTs

Circulation 1.7 million subscribers (German-speaking)

Format280 x 150 pixels (no logos, lettering or eye-catchers in the image)

Headline max. 32 characters

Advertisement text max. 250 characters (incl. spaces)

Lead time 2 weeks

PRiCe

Per advertisement € 9,900

Package price (2 issues) € 15,900 (spread over 2 months)


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Boomerang Club

The Boomerang Club is Germanwings’ ingenious bonus

programme: a simple, attractive reward system to boost

customer loyalty and offer incentives. The over 330,000

club members collect 10 miles for every euro spent on any

flight with Germanwings.

For just 10,000 miles, our members receive a bonus flight.

Furthermore, they have the opportunity to collect miles

through our programme partners. The participants in the

Germanwings bonus programme form an exclusive and

loyal target group which has above-average income, enjoys

travelling and is very active.

Germanwings advertising media | Boomerang Club

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580 x 88 Pixel

280 x 150 PixelThe newsletter informs the Boomerang Club members

of partner offers and specials and notifies them of their

current account balance.

The Boomerang Club newsletter is sent to 220,000

subscribers in German-speaking areas. As an

advertising customer, you receive a presence in the

»Partners« section of the corresponding Boomerang

Club pages, in addition to being involved in the content.

Newsletter

Super-size banner

FACTs

Circulation220,000 subscribers (German-speaking)20,000 subscribers (English-speaking)

Format 580 x 88 pixels (gif / jpg)


Lead time 2 weeks

Publication once a month

Editorial integration

FACTs

Circulation220,000 subscribers (German-speaking)20,000 subscribers (English-speaking)

Format 280 x 150 pixels


Offer text max. 250 characters (not including spaces)

Lead time 2 weeks

Publication once a month

PRiCe

Advertisement € 3,900 per integration


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Hallo Max Mustermann,

As a Boomerang Club partner, you ensure the

highest level of attention of your subscribers with

the exclusive newsletter. This newsletter offers

Boomerang Club members an exclusive special

offer. With your individually designed newsletter

in the Boomerang Club, you, as a partner of the

bonus program, have an effective medium at your

disposal with which you can directly approach a

customizable target group.

We would be happy to be of assistance regarding

the layout options of your own newsletter.

Exclusive newsletter

Exclusive newsletter

including special offer page

FACTs

Circulationtarget group customizable within theBoomerang Club

PRiCe

Exclusive newsletter € 150 CPM


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We offer the opportunity to introduce an appealing

offer on our sales-promotion and special-offer

page directly. In addition to a presence on the sales

promotion page in the Boomerang Club, you have

an exclusive page at your disposal on which you can

present your sales promotion or sweepstakes to our

members in detail.

Sales-promotion and special-offer page

sales promotion field on the Boomerang Club special offer page

Link to your ownspecial offer page

Sales promotion field

on the Boomerang Club sales promotion page, including your own special offer page

FACTs


Advertisement text max. 250 characters

Format193 x 78 pixels (gif / jpg) sales promotion field399 x 189 pixels (gif / jpg) special offer page


PRiCe

All-inclusive price € 3,500


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Print

The print media of Germanwings stands out due to the high

attention of the passengers and offers multiple contact

opportunities. Our dynamic and widely interested clientele,

with a high percentage of business travellers, will see your

advertisement in our on-board magazine without being

distracted by other media or in-flight entertainment.

Advertising spaces on our check-in boarding passes or our

home-print boarding pass ensure your company multiple

contacts with our passengers, without any divergence loss –

before the flight, at the airport, or on board the aircraft. It is

also possible to place your advertisement on specific routes,

making precise advertising and local offers possible.

Germanwings advertising media | Print

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300 x 250 Pixel160 x 600 Pixel

300 x 250 Pixel

sehr geehrter Herr Mustermann,

Max Mustermann, Musterstraße 1

12345 Musterstadt Deutschland

Herr Max Mustermann

Herr Max Mustermann

3141592653594815162342

Booking confirmation

Advertisement with link

FACTs

Circulationapprox. 300,000 / month (Customizable target group, e.g. according to destination)

Format300 x 250 pixels (gif / jpg)160 x 600 pixels (gif / jpg)


Lead time 2 weeks


Placement HTML booking confirmation

PRiCe

Advertisement € 65 CPM

The booking information is the most important travel

document which the passenger prints out and keeps.

Your banner is placed directly next to or beneath the

passenger’s important flight information (time, gate,

etc.). Therefore, your advertising message is seen

immediately.

The passengers carry their booking confirmation with

them during their entire trip, making multiple exposures

to the advertising message possible.


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300 x 250 Pixel728 x 90 PixelA rapidly growing number of passengers take advantage

of web check-in and print their own boarding passes.

Your banner is placed directly under the most important

flight information on the home-printed boarding pass

and the passenger sees it several times while checking

their flight data: shortly after printing their ticket, at the

airport, and on board.

Home-print boarding pass

Advertisement with link

FACTs

Target group variable selection according to destinations

Format300 x 250 pixels (gif / jpg)728 x 90 pixels (gif / jpg)


Lead time 2 weeks


PRiCe

Advertisement CPM rates on request


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51,25 x 78,55 mm 129 x 13 mm

The boarding passes handed out at the check-in counters

contain information about the departure gate and time of

departure. Therefore, you achieve a first-class placement

by branding the front side of the boarding pass. Use the

back of the ticket stub for your advertising message.

This advertising space is ideally suited for sweepstakes or

coupons. The stub can also be a perfect reminder because

this part of the boarding pass is often kept by passengers

after the flight.

NEW: Place your full-face advertisement on the back of the

boarding pass.

Check-in boarding pass

Advertisement and ticket stub

FACTs

Print run 2 million copies (minimum circulation)

Period of distribution approx. 4 months / until exhaustion

Distribution

Dortmund, Cologne, Dresden, Düsseldorf, Bremen, Berlin, Hamburg, Leipzig, London Heathrow, Munich, Nurnberg, Rostock-Laage, Stansted, Suttgart, Hannover, Vienna, Zurich

Format ticket stub 51.25 x 78.55 mm

Format back of ticket, full-face

on request

Material deadline at least 8 weeks before release date

PRiCe

Ticket stub (back) from € 65.000

Back of ticket (full-face) from € 90.000


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The conveniently sized info brochure contains all the

interesting information on the entire Germanwings

product range. In it, the passenger can find information

regarding the route network and all air routes, as well as

other useful information. The brochure is issued twice

a year, at the end of March and the end of October,

when the flight plan changes. Your advertisement will

always be visible due to the extensive distribution at

the check-in counters at all our airports as well as on

board the planes.

Info brochure

1/1 cover page

FACTs

Print run 50,000 copies / issue

Distributionall German and international airports, trade fairs, and events as well as on board

Format 105 x 210 mm (pdf / jpg)

Release date: info brochure summer 2014

material deadline: calendar week 6, 2014

Release date: info brochure winter 2014

material deadline: calendar week 38, 2014

PRiCe

Cover page 2, 4c € 3,100

Cover page 3, 4c € 2,900


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Booking your advertisement in the Germanwings

on-board magazine, whether as a commercial or a

private advertiser, is easy and fast. The Germanwings

magazine offers an attractive blend of travel, leisure

and business articles, perfectly tailored to the diverse

tastes of the readers on Germanwings airplanes.

Whether you have already decided on this type of

advertising, or would still like more information, we

recommend that you make direct contact with your

agency:

•+49(0)8001890353

•[email protected]

On-board magazine

In-flight magazine

FACTs

Print run 65,000 copies / issue

Format 214 x 280 mm

Circulation 2 million readers

Release bi-monthly

Distribution 2 months on board all Germanwings flights

PRiCe

1/1 advertisement € 11,900



Other formats, cover pages and special placements available on request


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Ambient

Catch our customers on board directly with your advertising

message on our extraordinary ambient media. Whether

close to the passenger with branded napkins or branded

cups, or as a refreshing extra for our customer group sitting

in the three front-row BEST seats, you may be certain that

the attention for your company is secured.

Our patent-registered tray-table advertising is an attractive

and exclusive advertising opportunity which reaches a

maximum value for the medium as far as contact period

and contact intensity are concerned.

Germanwings advertising media | Ambient

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Advertise where your advertising image cannot be

missed – on our tray tables with integrated advertising

displays for print media. Due to the incomparable

intensity of contact and the high level of acceptance

by the passengers, this medium is very strong. With

a duration of contact up to 240 minutes, this one-

of-a-kind tray table with an integrated print display

achieves peak values as a medium.

Provide your advertisements with the attention you

always wished for using this ideal advertising medium.

The prices indicated include the production and

distribution costs.

This is where our customer encounters your advertising message.

Tray-table advertising

Integrated print display on the back of the tray table

FACTs

Contacts 14,000 / month per aircraft

Place of release entire route network

Visual format 230 x 140 mm, truncation r = 10 mm

Print format 237 x 148 mm

Paper 200 g (opaque with print varnish)

Minimum booking 1 aircraft per month

Lead time 3 weeks

PRiCe

Per aircraft / month € 5,940


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eye-catching designs

You can choose between a partial or complete painting of the

aircraft. In doing so, there are virtually no limits to your design

ideas. We would be more than happy to assist you in the

individual designing of your flying advertising icon.

Direct and indirect contacts

Profit from many visual contacts at our over 100 destinations

throughout Europe.

Use for marketing campaigns

Secure the integration of your branded aircraft for your internal

and external communication, e.g. in the form of sweepstakes,

PR campaigns, incentive trips, etc.

Charter flights

Charter your »company’s own« Airbus for important business

occasions or use your aircraft for events which generate a great

deal of media attention such as an aircraft-launching ceremony.

NEW: aircraft lamination according to your design!

Aircraft painting

Aircraft painting or aircraft bonding

FACTs

Areapainting the skin of the entire aircraft or individual parts

Lead time 5 months

Minimum booking available on request

PRiCe

Per aircraft available on request


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Certainly the most elegant way to address new

customers. Make use of the ensured contact with

our SMART fare passengers during the opening

of the Smartbox. You have the opportunity to

distribute mini-flyers, product samples or mini-

samplings directly to a large customer group.

Accompany your campaign or product launch with

a Smartbox sampling, inspiring the customer to

pick up or test your product.

Smartbox sampling

Smartbox sampling

FACTs

Contacts 300,000 – 350,000 / month

Distribution all Smartboxes on board

Sampling mini-flyer, product samples, bulk goods


Lead time 2 weeks

PRiCe

Sampling € 0,12 / piece


Product samples

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At the check-in desk, your sampling product is placed

directly in the customers’ line of sight. In this way, they

are able to make contact with your item and try it out.

The simplest way to encourage new customers!

Check-in sampling

Check-in sampling

FACTs

Circulation upon agreement

DistributionCologne, Stuttgart, Dortmund,Munich, Hannover, Berlin

Format DIN A7, landscape

Material deadline by the 10th of the previous month


Sampling products must be provided

PRiCe

Product sampling € 0,10 / piece


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Refreshing tissue

Our passengers in the newly introduced BEST fare

receive a premium refreshing tissue. This allows

us to offer advertisers a brand-new and attractive

advertising medium and also create an additional

benefit for our customers on board.

With the exclusive, financially well-off customer

group in our new BEST fare, advertisers can reach a

high percentage of business travellers and decision

makers.

Refreshing tissue

FACTs

Minimum quantity 50,000

Period of distribution approx. 4 months / until exhaustion

Material of package aluminium- / PE-slide (white)

Material of towel 70% viscose, 30% polyester

Format of towel 70 x 150 mm

Print format54 x 122 mm (eps)colour shades up to 4c (just front side)

Lead time 9 weeks

PRiCe

Refreshing tissue from € 12,500



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With the launch of the new Germanwings, our Check-

in Kiosks have also taken on a new look and have

been upgraded with a new advertising opportunity.

We implemented a new advertising placement on the

control screen and the touch screen below it: A cycling

screensaver operating in an animated Flash format.

These kiosks are available at the German airports in

Cologne, Hannover, Hamburg, Munich, Berlin-Tegel

and Dortmund. An expansion to additional airports is in

development.

We offer a highly attractive placement directly in the field

of vision and interaction of our customers, supplemented

with an additional high conspicuousness to passing

passengers. The kiosks are in selectable form locally,

allowing targeting with customized local offers.

Check-in Kiosk

Check-in Kiosk

FACTs

Distribution 45 kiosks at six airports

Contacts 90,000 – 100,000 per month


Format 1024 x 650 pixels

Lead time 2 weeks

File format swf Shockwafe Flash

Alternative1 month delivery graphic material (3-5JPG&storyline–additionalITcost)

PRiCe

Per kiosk € 490


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The cups the crews use on board for hot beverages

can really catch the passengers’ attention. By

individualizing these cups with your own text and

colours, you can ensure people will remember you

even after their flight.

Hot-beverage cups

Printing on cups

FACTs

Production at least 1 million pieces

Distribution entire fleet

Material deadline 3 months before release date

Booking period approx. 6 months

PRiCe

Hot-beverage cup € 60,000



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The guests of Germanwings are handed a napkin

with each beverage or snack. These can be printed

with your advertising message in several colours.

Your advertisement is always right at hand during

the entire meal.

Benefit from this remarkable presence!

Napkins

Printed napkins

FACTs

Print run 1 million

Distribution entire fleet

Format110 x 110 mm colour shades up to 3c (individual colours)

Material deadline 3 months before release date

Booking period 3 months / until exhaustion

PRiCe

Napkins € 14,000



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Offer our passengers an attractive additional benefit

which will be associated with your company by

our customer. With the premium foldable luggage

label, your brand will be sent on a journey of its

own. It protects the address data and privacy of

our passengers and is fixed with an elastic strap.

Thanks to its already filled-out address information,

this medium is perfectly suited for competitions and

special offers.

Luggage labels

Luggage labels

FACTs

Circulation from 100,000 pieces / 4 months

DistributionCologne, Stuttgart, Dortmund,Munich, Hannover, Berlin

Format 175 x 38,1 mm (colour shades up to 4c)

Paper 200 g, matte white

Lead time 8 weeks

PRiCe

Luggage label from € 7,500

Branding positioner from € 1,200


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Germanwings’ advertising partners

Germanwings advertising media | Advertising partners

33 |

Terms for booking advertising media

Germanwings advertising mediaPrices valid from 01.11.2012

1. Responsibility/Contracting parties Germanwings GmbH – hereafter referred to as Germanwings – shall be responsible for marketing the special types of adverti-sing. The contract for the execution of the advertising order authorized by the client shall be concluded in the name of and for the account of Germanwings.

2. Contract conclusion In any case, offers from Germanwings shall be subject to change. The contract shall become effective with the written confir-mation by Germanwings. Verbal, telephone and electronic orders shall be deemed to be stipulated as confirmed by German-wings in writing, provided that the client does not object to these in writing within 24 hours after receipt of the order confirmati-on. Solely the respectively valid General Terms and Conditions (GTC) shall apply for all orders. The validity of the client’s general terms and conditions shall herewith be explicitly excluded.

3. Orders from agencies Orders from advertising agencies shall only be accepted for specifically named advertisers (name, complete address). Ad-vertising agencies or advertising brokers shall receive an agency commission of 15 % on the net sum of the order, i.e. on the net amount payable without VAT after the deduction of discounts, provided that they verify respective services. In the event of amendments to an order value and/or a discount by means of posting or cancellation, the agency commission shall be recalcu-lated.

4. Period of processing Orders shall be processed within a calendar year. The contractual year shall be the calendar year.

5. Withdrawal With the confirmation pursuant to item 2 of these GTC, the advertising objective shall be accepted. In well-founded individual cases, Germanwings shall be able to grant the client a withdrawal option at its sole discretion. In any case, the withdrawal request shall be addressed to Germanwings in writing and must be duly (i.e. generally before the material deadline) made available to Germanwings in writing. The withdrawal shall only be effective if Germanwings explicitly accepts it in writing.

6. Rejection of advertising orders / sampling campaigns Germanwings shall reserve the right to reject advertising objectives/sampling campaigns – also legally binding confirmed orders – as well as individual orders in line with a conclusion (withdrawal) if they violate the law, official provisions or are immoral, cont-radict the principles of Germanwings due to their content, their origin or technical form, or would be unacceptable for German-wings to publish. Furthermore, Germanwings shall reserve the right to take individual special types of advertising out of the offer according to its best judgement and also to withdraw, in the case of legally binding confirmed orders, provided that a decision of the Germanwings product management requires this to be done. In this case, the obligation to pay for the respective service shall not apply. The assertion of other claims shall be explicitly excluded. Should the booked advertising service be rendered despite the initially declared rejection, the client’s original obligation to pay shall still exist.

7. Price alterations Alterations in the price list shall be possible at any time. However, price alterations for stipulated and confirmed advertising orders/sampling campaigns shall only be effective if they are announced by Germanwings at least one month before the imple-mentation. In the event of a price increase, the client shall be entitled to a right of withdrawal. The right of withdrawal must be exercised in writing within 5 work days after receipt of the notification.

8. Terms of payment The placed advertising orders/sampling campaigns shall be invoiced in advance on a monthly basis. The invoices shall be issued with the addition of the statutory value-added tax. They shall be due for payment 10 work days, at the latest, after the

receipt of the invoice without deductions. Germanwings shall reserve the right to demand prepayment for business transactions with new clients. Payments shall solely be effected to the accounts specified by Germanwings on the invoice. Bank service charges shall be on the client’s account. Cheques and bills of exchange shall only be accepted on account of performance. In the event of default of payment, Germanwings shall be entitled to postpone the implementation of the order without this cons-tituting a claim for compensation on the part of the client. The client shall be liable for the resulting damage caused by default. This shall include, if other damage caused by default is not verified, interest for default amounting to 4 % above the respectively valid bank rate of the Central Bank of Germany. A default of payment shall entitle Germanwings to withdraw from the contract. Any resulting damage shall be compensated for by the client.

9. Print documents At the latest, the advertising text must be available for approval by Germanwings 5 work days before the material deadline. The client shall be responsible for the punctual delivery of the advertising text and acceptable print documents to the location to be specified by Germanwings.

10. Circulation, remainders, page impressions The amount of advertising media (boarding passes, napkins, samples, cups) can vary according to passenger fluctuations and cannot be limited in regard to time; surplus amounts shall be distributed. The page impressions indicated in the catalogue shall be reference values and average values which result from the entire calendar year. In the event of an under-delivery, Germanwings shall attempt, as far as possible, to additionally deliver the missing page impressions after expiration of the placement of the advertising medium. Over-deliveries shall be exempt from charges for the client.

11. Client’s responsibility with regard to product, media, competition and copyright laws In the business relationship with Germanwings, the client shall bear sole responsibility for the advertising message / the sampling product with regard to product, media, competition and other laws. The client shall indemnify Germanwings from all third-party claims. The client shall be liable to Germanwings for damage resulting from a possible use and in this respect shall indemnify Germanwings from the use by third parties.

12. editorial rights Germanwings shall maintain the editorial rights. The advertising partners shall be able to supply text and image suggestions. The decision regarding the ultimate placement, text design and the layout shall lie with Germanwings. Furthermore, the ad-vertising partner shall not be able to refer to the display and placement of the illustrations depicted in the media catalogue as these merely serve as an example.

13. Liability The liability of Germanwings (including its vicarious agents) shall be unlimited in the event of intent or gross negligence as well as in the case of a guarantee. For slight negligence, liability shall be unlimited in the event of injury to life, limb or health. In the event of a slightly negligent breach of essential contractual obligations, liability shall be limited to the resulting material and financial damages, amounting to the foreseeable, typically occurring damage. Any other, additional liability for compensation shall be excluded – except for claims pursuant to the Product Liability Act. In particular, this shall apply for cases of default, non-fulfilment or faulty performance.

14. Final provisions Alterations and amendments regarding the contract, including auxiliary agreements and alterations of these provisions, shall require the written form. Should individual provisions of these GTC be or become ineffective, the remaining components of the contract shall remain unaffected. In business transactions with merchants, corporate bodies or special funds under public law, the jurisdiction in the event of legal action shall be the registered office of Germanwings. As far as claims by Germanwings are not asserted in a collective procedure, the jurisdiction for non-merchants shall be determined according to their place of residence. If the place of residence or the client’s permanent dwelling, also for non-merchants, is unknown at the time of commencement of an action or if the client has changed his/her place of residence or permanent dwelling from the territory of the law after contract conclusion, the registered office of Germanwings shall be stipulated as the place of jurisdiction.

Germanwings advertising media | Terms for booking advertising media

Your Germanwings contact:

Germanwings GmbH

Germanwings Werbemedien

Markus Papke

Germanwings-Str. 2

51147 Köln

Deutschland

Telefon +49 (0) 2203 1027-5431

[email protected]

www.germanwings.com

http://www.germanwings.com/de/Werben-bei-Germanwings.htm

mailto:Werben-bei-4U%40germanwings.com?subject=Werbemittel

Germanwings

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