German Creative Culture and Creativity in Germany
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GRÜSS GOTT a rough guide to german creativity and german creative culture @floco florian avdic, hi!
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Transcript of German Creative Culture and Creativity in Germany
GRÜSS GOTTa rough guide to
german creativity and german
creative culture
@flocoflorian avdic, hi!
ZEE GERMANS!
schiller and goethe: humbly saying hello from weimar
AKA THE GUYS FROM THE LAND OF THE
POETS & THE THINKERS
our major areas of creativity
WHAT?OH! OH YES...EXCUSE ME.SO SORRY.I WASN‘T -I DID NOTCLEARLY,I MEANT...
SE GUYS FROM SE LÄND OF SE POETS
AND SE SINKERS
Thinking Philosophy: Germans always tried (and keep on trying) to develop perfect system. That is: crystal clear terms - crystally clear defined, deduced and established - in perfect logical proportion build a closed
system that explains, well, everythingposters (c) geniscarreras.com
YEP, THERE WAS A REASON WHY KANT IS AN
AMAZON TOPSELLER, BUT HARDLY READ
a
Writing poems, novels, dramas, everything, countless epochs and works - and... we all read
some of those
(c) frenzel
DOES NOT SOUND SO UN-CREATIVE
double negative, another german specialty
NO!image (c) devilstar
WE ARE NOT CREATIVE
image (c) devilstar
ASK US!
image (c) devilstar
WE‘LL SWEAR WE ARE NOT
image (c) devilstar
RELIABLE,DISCIPLINED...
THAT‘S US
image (c) devilstar
WE ARE
CREATIVEthat‘s how our car industry works.
N O T
HOWEVER
„EXPORTWELTMEISTER“
world champion in exporting goods: others seem to like german products
PAH. JUST BUSINESS...
3 OF THE 5 MOST SUCCESSFUL
ARTISTS WORLDWIDE ARE GERMAN
gerhard richter, georg baselitz & rosemarie trockel - according to number and importance of exhibitions
EVEN IN ADVERTISING... LAST TIME, WE WERE
TOP 5 IN CANNES
FROM INVENTIN MODERN
CALCULATIONadam riese
WAGNER‘S RING
what a story - of everything, remember the beginning?
MODERN ARCHITECTURE
bauhaus
IT‘S NOT THAT THERE IS NO
CREATIVITY, BUT...
CREATIVITY AND ZEE GERMANS IS
AN AWKWARD THING
GERMANS...
EVERYDAYCREATIVE
WE MANAGE AN ARMY OF 20M TINY DWARFS
DEMONSTRATING:THIS IS NOT JUST A
GARDEN. THIS IS THE GARDEN
GARDEN - FOR GERMANS, THAT‘S
CREATIVITIY (ALMOST) AT IT‘S BEST
YES, THERE‘S A DWARF AWARD
for particularly nice and tidy garden work
AND HOME IMPROVEMENT... GOSH, WHAT A
WONDERFUL WAY TO GET CREATIVE
THIS IS PROBABLY THE LYNCHPIN OF
GERMAN EVERYDAY CREATIVITY
FISCHER DÜBEL best friend of german home improvers - most proliferated dowel
EVEN BETTER THAN WORLD-CLASS
BEARDSalso a trophy, another world championship for the germans
ORGANIZEDCREATIVITY
OKTOBERFEST: BIGGEST
ORGANIZED DRINKING IN THE
WORLD
FANMEILE72.000 square meter fans watching and celebrating football, 300.000 saw the opening game 2006
CARNIVAL
not rio, but what else is there?
CREATIVEORGANIZATION
WASTE SEPARATION:INVENTOR & WORLD
CHAMPION
ENERGY SAVING
THE PEAK OF AWESOMENESS: SMOKING BAN IN BARS, OH YAAA
MAKING SURE EVERYBODY GETS WHAT HE NEEDS
WHEN HE NEEDS IT
AND ALWAYS THE VERY WELL-DESERVED PLACE
THIS SAUSAGE IS NOT ALLOWED TO HEAR THE MID DAY BELL
THIS DEMANDS 7 FULL MINUTES
TO TAP
THIS ONE CAN ONLY BE SERVED IN THIS TYPE OF GLASS -
EVERYTHING ELSE IS A PROPER SIN
SAME HERE
AND HERE
AND... WELL, YOU GET THE IDEA
GERMAN CREATIVITY IS ABOUT...
WE LOVE TO INTELLECTUALIZE,
THEORIZE AND TECHNOLOGIZE
PERFECT
RELIABLE ANDDISCIPLINED
WE‘RE NOT CREATIVE!!!
GODDAMNIT!
SERIOUSLY, BECAUSE...
BEING CREATIVE EQUALS TRICKERY
IT‘S SKIPPING THE QUEUE
RUSHING THE BEER
wrong glass, too
AVOIDING TAXES
NOT RELIABLE,NOT DISCIPLINED,
UNCONTROLLABLE
HALF-ASSED
THAT‘S CREATIVE
THAT‘S A B R I D G E
WE DON‘T WANT.WE DON‘T WANT TO BE CREATIVE
THERE‘S A BACKGROUND STORY TO THAT
IT ALL STARTS WITH GOOD OLD GOD
GOD‘S SPARK
to be precise
HITS THE GENIUS
THE GENIUS!
THE GENIUS!
GENIUS!
cannot indicate scientifically how it brings about its product, but rather gives the rule as nature. Hence, where
an author owes a product to his genius, he does not himself know how the ideas for it have entered into his head, nor has he it in his power to invent the like at pleasure, or methodically, and communicate the same to others in such
precepts as would put them in a position to produce similar productsIMMANUEL KANT, THE UNREAD PHILOSOPHY GIANT
„
cannot indicate scientifically how it brings about its product, but rather gives the rule as nature. Hence, where
an author owes a product to his genius, he does not himself know how the ideas for it have entered into his head, nor has he it in his power to invent the like at pleasure, or methodically, and communicate the same to others in such
precepts as would put them in a position to produce similar productsIMMANUEL KANT, THE UNREAD PHILOSOPHY GIANT
„does not imitate, but completes what nature couldn‘t accomplish.
creates possible worlds, it becomes the creator and - sort of - god.his ideas are not only his ideas - god-given...
OK, NOT NECESSARILY SUNSHINE AND RAINBOW ALL THE TIME, BUT...
WOW
GENIUS
GOD-GIVEN SHIT
CREATES STUFF
BUT
GOD‘S SPARK, GENIUS, ALL THAT...
THERE‘S AN IMPORTANT CATCH:
THE
IDEA ITSELF ISN‘T
WORTH A LOT
NO NEED TO CARE ABOUT THE REST OF
THE WORLD
CREATINGthat‘s what it‘s all about
DEMANDS!
AND
AND
AND
NOCH MEHR FLEISS
hard and diligent work
„CREATIVITY HAPPENS WHILE
YOU‘RE WORKING... INSPIRATION IS OVERRATED“
says karl lagerfeld, fashion man, creative titan
GERMANS LIKE THE 10% 90% NOTION
ZEE GERMANS ARE GOOD WITH SWEAT
LET CREATIVITY GO
DOING AS IF THAT WAS THE VERY VERY
LAST THING THAT MATTERED
CHILD‘S PLAY
BUT! ACTUALLY AND REALLY KNOWING...
not feeling... we‘d admit that
THAT
SYSTEMATICALLY
OVER-VALUEING OUTCOME
UNDER-VALUEING
INSPIRATION
&
CAN TURN INTO APROCESS
PROBLEM
AND WE KNOW IT
CAN TURN INTO APROCESS
PROBLEM
TRY/ERROR
has a hard knock life with that genius dad...
AND ANOTHER ONE
RIGHT?
IT MAY BE A REASON WHY FEW KNOW HIM*
BUT EVERYBODY HIM
GERMANS HAVE A HARD TIME AGREEING TO THE FOLLOWING,
BECAUSE, ACTUALLY, YOU KNOW, THE OPPOSITE ISSHOULD BE
TRUE. YET...
SOMETHING PERFECT IS NOT PERFECT
IF NOBODY CARES
despite it clearly being perfect
GREAT THINGS NEED TALKING
GREAT THINGS ARE TALKING
INTUITIVELY
YET, OUR RELATIONSHIP TO CREATIVITY,
MARKETING, DESIGN IS SOMEHOW...
POETIC
COMEDIC
BEAR WITH US, WE HAVE NICE DOGS :)
THANKSgermans get creativity in some, maybe many
ways. the poets and thinkers work hard, organized and productive. and they sweat.however, if you see one; give him a hand.
some randomness, some child‘s play - and the people part will be great. will help to
forget that weird genius, right?
i am florian avdic, creative planner @ ogilvy & mather
[email protected] in touch
@floco
you know it, that was dieter rams; the guy who sort of inspired everything apple-ish of today. not precisely a
nobody, but not a steve jobs either, right?*
