Image via David Armano

Source: ARS

Source: ARS

Image via Flickr.com/rubicon

Source: Kevin Kelly at TOC 2011 Youtube / OReilly

Image licensed from sevensheaven.nl

Better service: fluid, clean,

safe and easy

Better interface

Social and inter-connected

Better tools

Fair and attractive pricing *

Timely & contextual

Likable Brand

BundlingUp-selling

Content (Creators, Publishers etc) Advertisers

Telcos & Operators

Device Makers

Social Networks

Source: Ovum Research (used with permission)