Gerasimos Perdikaris

Gerasimos Perdikaris

TRAVELLED HOSPITALITY

LEADER

WELL

PROFESSIONAL SUMMARY

Gerasimos Perdikaris has driven with success hotel teams in 5 different countries in Asia and Europe within flagship properties. Directed complex hotel business situations while being in the middle of the worst possible recessions at destinations such as London in the early 90's, Bangkok in 1997 during the big Asian

financial crisis, Johor Bahru / Singapore during the SARS crisis in 2003, Sofia in 2009-2011. Proven hands on business leader in turning around underperforming hotels by being focused on driving profit margin growth, taking market share and holding costs down. Fully versed with the corporate and operational "know how" of very well known hotel groups, Gerasimos has

always delivered the right financial results to the various hospitality owning companies and adapted quickly to different company cultures and work standards.

During the years, he has gained solid hotel pre-opening and rebranding experience, has an excellent all round hotel

operations background, is blessed with a very good eye for details and a true passion for the hospitality industry. He has an inner ability to create emotional connections with hotel guests so they return to his hotel stay after stay - this is how added value and product loyalty is created for the owners. With a proven track record in hotel Sales, Marketing, E-Commerce,

Revenue Management, Advertising, Public Relations, Social Media, he has implemented successfully business development plans during 3 hotel pre-openings and 2 hotel re-brandings.

PROFESSIONAL SUMMARY

Always trying to embrace new things in the trade that will enhance the hotel product, a good listener who is eager to build long lasting sincere relationships with guests, business partners, owners, colleagues. Gerasimos has a thorough hotel educational background including a management diploma

from the Glion Institute of Higher education, enhanced by regular updated hotel trade courses and an MBA in the hospitality and services industry with specialization on Innovation, Marketing and Product Development (online course from Glion, Switzerland, April 2011 - October 2013).

Motivation, hard work, integrity, commitment and personal sacrifices are the key ingredients to success in the hotel industry…

Published in “The Pinnacle of Hospitality Asia” 2005

SPECIALTIES Proven ability to deliver sustainable financial results/profits for owners /companies, by optimizing RevPAR / GOPPAR and thus delivering higher EBITDA

Extensive international experience in hotel standards and brand management

Large hotel operations management

Global food & beverage background

Extensive experience in handling of complex and VIP Conference & Banqueting events

Creative conceptual and visionary thinking

“I am writing to thank you and all your staff for the excellent service …”

General Sir Brian Kenny Deputy Supreme Commander

SKILLS Modern hospitality revenue, sales and marketing skills

Solid pre-opening & rebranding hotel experience

Excellent time management to deliver important projects

correctly and on time

“We work with Gerasimos for the past almost two years and what I can say for sure is

that he is one of the best hospitality managers I ever met... What makes him exclusive is that he is a manager with vision and when we sit and discuss

common projects - events, conventions, catering, etc... he exactly knows how it will look like and this makes our communications very easy and professional.”

Maxim Behar, CEO M3 Communications Group, Inc.

Quality Assurance as

QMR in ISO 9001:2000

certification via BVQI

Excellent financial

reporting & planning

Expert in building

deep & long business

relations with

customers & partners

Proven team

leadership &

coaching of

colleagues at all

levels

EXPERIENCE

Stunning five-star deluxe hotel in the very center of the city, 240 contemporary rooms & suites, 2,000 square meters of event space, extensive food & beverage facilities, large & luxurious Spa & recreation center (coming soon), a truly distinguished property with great heritage, style & class.

General Manager & General Manager Delegate Metropol Palace July 2012 – Present

BELGRADE, SERBIA

EXPERIENCE

Modern hospitality revenue, sales and marketing skills

5 star Deluxe Hotel, flagship property, 184 rooms & suites, the largest & most prestigious Conference & Banqueting operation in Sofia, situated in the historic Sofia City Centre, adjacent to the President's Office building and opposite to

the PM's Office. A franchised hotel within the Starwood EAME division, 100 % compliant with all the required brand standards of Luxury Collection worldwide.

Increased by 28 % the hotel’s room night production & the hotel's total revenue by 7 % in 2010 and further increased

hotel total revenue by 8% in 2011 despite the persistent financial crisis in the region.

Implemented new quality menus and F&B concepts through out the hotel thus resulting in an increase of the F&B revenues by 12 % in 2010 and delivered a further increase

of 18% in the F&B revenues in 2011.

Achieved in 2010 a GOP increase of 4 % by implementing a cost effective plan in all hotel P & L centers followed by an increase by 8% in 2011.

“…thank you for the assistance and personal engagement with the organization of the 11th Ball of German Economy…

Dr. Mitko Vassilev President of the DBIHK

General Manager Sheraton Sofia Hotel Balkan, A Luxury Collection Hotel,

Starwood Hotels & Resorts Worldwide, Inc. May 2009 – August 2012 (3 years 4 months) SOFIA, BULGARIA

EXPERIENCE

Reduced the F&B cost of the hotel by 12 % and the hotel overall payroll cost by 5 % in 2010 followed by a further F&B cost reduction of 5% and hotel payroll reduction of 9% in 2011.

Implemented a proper A/R collection strategy and

reduced by 22 % the hotel’s A/R ratio in 2010 and by 10% in 2011.

In August 2011 hotel has achieved the highest ever score (99% for brand identity, 97% for cleanliness, 85% for product and services, 85% for service culture and delivery, 83% for

conditions, 78% for welfare) as part of the Quality Assurance Mystery Audit of Starwood

Improved the quality performance (Guest Satisfaction Index) through the Starwood Preferred Guest program by 40 base points for the period 2009 – 2011 (YTD 8.28 VS 2009

7.88).





EXPERIENCE

Re-positioned the hotel to its rightful status of market leader in the very competitive Sofia hotel market in the middle of an economic crisis within the Balkan region.

Launched the hotel's Social Media strategy via Facebook, Linkedin, Twitter and created a new hotel website that

impacted positively the hotel's direct bookings by double digits.

Based on the Safety, Health & Fire Audit conducted in November 2011on the behalf of Starwood EAME Division by the Clifton Environmental services Company, the hotel was

awarded the Silver Standard Award for second time in a row in the period 2009 – 2011.

Improved by 20 % the enrollment number of the Starwood Preferred Guests through initiating an innovative staff to guest scheme.





EXPERIENCE

5 star Deluxe Hotel, 226 rooms & suites, situated in the heart

of the city of Ioannina, the capital of theNorth Eastern

region of Greece. The flagship hotel of the MITSIS Group ( 21

Hotels all over Greece).

Coordinated and managed successfully well ahead of

time the opening of 116 rooms & suites, the presidential suite

of the hotel, the opening of the additional 7 function rooms,

the pool bar.

Created and delivered the concepts of the gourmet Italian

restaurant, Spa & Wellness center that opened during the

autumn of 2008 and were both received with enthusiasm &

very good customer support from the local community.

Launched the Sales, Marketing & Advertising plans of the

hotel for the second part of the year, resulting in both the

ARR and the occupancy of the hotel to increase by 10 %

and 5 % respectively.

General Manager Grand Serai Hotel Congress & Spa

MITSIS Hotel Group May 2008 - May 2009 (1 year 1 month) IOANNINA, GREECE

EXPERIENCE

Opened new leisure markets for the hotel, especially for the

slower summer months, from the markets of Russia, Israel

and Cyprus resulting in higher occupancies.

General Manager Grand Serai Hotel Congress & Spa

MITSIS Hotel Group May 2008 - May 2009 (1 year 1 month) IOANNINA, GREECE

EXPERIENCE

A large complex comprising of three 4 star First Class Hotels

of 960 rooms and suites spread out in more than 80,000

square meters of commercial space with an extensive Food

& Beverage operation including a Royal ballroom for 2500

guests, situated on the prime spot of Sukhumvit Road no.11,

a central residential & entertainment area of Bangkok,

biggest hotel at the time of AAPC.

Managed successfully the first and the second stage of the

hotel renovation (September 2006 – May 2008) keeping in

line with a budget of US$ 25 million.

Despite the very complex projects of renovation, hotel

rebranding and normal hotel operation the hotel managed

to maintain as well as to increase its average yearly

occupancy by 10 % on YTY basis in 2007 and 2008.

…we were most favorably impressed by the high quality.

Nicholas Zafiropoulos Amcassador of Greece to Thailand

General Manager & Project Director of Complex Renovation and Accor Re-branding

Ambassador Hotel & Convention Center, Accor Asia Pacific September 2006 - May 2008 (1 year 9 months) BANGKOK, THAILAND

EXPERIENCE

YTD in May 2008, the hotel (630 available rooms for sale as

the rest of the rooms inventory was closed for renovation)

was running with an average occupancy of 85 %, and an

average YTD GOP of 50 %.

…we were most favorably impressed by the high quality.

Nicholas Zafiropoulos Amcassador of Greece to Thailand

General Manager & Project Director of Complex Renovation and Accor Re-branding

Ambassador Hotel & Convention Center, Accor Asia Pacific September 2006 - May 2008 (1 year 9 months) BANGKOK, THAILAND

EXPERIENCE

4 star Business Class, New “Generation” Hotel of Novotel

brand in Asia, 291 contemporary rooms and suites, 3 cutting

edge concept restaurants & bars. This trendy hotel is

situated within short walking distance to the iconic

PETRONAS Twin Towers, right in the middle of the financial,

commercial, entertainment and shopping district of Kuala

Lumpur.

Conducted the hotel pre-opening phase (Sep 2004 – Aug

2005) and achieved successful hotel opening ahead of

schedule in Sep 2005.

General Manager/Pre-opening and post-opening Accor Branding at Novotel Kuala Lumpur City Center

Accor Asia Pacific Division September 2004 - August 2006 (2 years) KUALA LUMPUR, MALAYSIA

EXPERIENCE

The hotel was nominated by the prestigious Hospitality Asia

Platinum Awards 2005/2006 committee for the following

awards:

a) Best Business Hotel in Kuala Lumpur / Won this award

b) Best Hotel Experience

c) Best Spa Experience of the Year

d) Best Innovative F&B Concept / Won this award

e) Best Malay Cuisine Chef / Won this award

f) Best Purchasing Department / Won this award

General Manager/Pre-opening and post-opening Accor Branding at Novotel Kuala Lumpur City Center

Accor Asia Pacific Division September 2004 - August 2006 (2 years) KUALA LUMPUR, MALAYSIA

EXPERIENCE

5 star Deluxe Hotel, 330 luxurious rooms and suites, 6

restaurants & bars, adjacent to Sofitel Palm Resort stands

the prestigious Palm Resort Golf & Country Club with 3

magnificent 18-hole Championship Golf Courses and the

PGA Golf Academy with extensive driving range facilities.

Improved the financial results of the hotel in 2003 and 2004

consecutively on YTY basis: the hotel occupancy increased

by an extra 10% every year, the hotel revenue increased by

18 % in 2003 and 14 % in 2004. The GOP increased by 16 % in

2003 and 12 % in 2004 on YTY basis.

Reduced by 55 % the A/R of the hotel on YTD basis in 2003

and by a further 20 % in 2004.

“…thank you for the excellent work together…”

The team of Sofitel Palm

resort

General Manager Sofitel Palm Resort Golf & Spa

Accor Asia Pacific Division August 2002 - August 2004 (2 years 1 month) JOHOR BAHRU, MALAYSIA

EXPERIENCE

In 2004, Sofitel Palm Resort managed to achieve the no. 2

quality result amongst all Sofitel hotels in Asia Pacific from

the Sofitel Brand Exigence Audit conducted by a Mystery

Shopper (LRA Worldwide), scoring a 94.2% compliance rate

in accordance with the Global Sofitel Standards. The hotel

also achieved for 4 consecutive quarters between 2003

and 2004, the no 1 result in terms of guests’ complimentary

letters sent to Accor head office amongst all Sofitel hotels in

Asia Pacific.

“…thank you for the excellent work together…”

The team of Sofitel Palm

resort

General Manager Sofitel Palm Resort Golf & Spa

Accor Asia Pacific Division August 2002 - August 2004 (2 years 1 month) JOHOR BAHRU, MALAYSIA

EXPERIENCE

4 star Business Class, Flagship property of Novotel brand in

Asia, 429 rooms and suites, running an all year round

occupancy of 82 %, situated right in the middle of the

commercial district of Bangkok, very large F&B operation

including Conference & Banqueting, with the most

innovative Entertainment & night club concept within the

extremely competitive Bangkok market.

Responsible for: All hotel Operations as well as the Sales &

Marketing Division of the hotel

Quality Management Representative of the hotel for ISO

9001:2000. Novotel Bangkok on Siam Square was the 1st

hotel worldwide to receive this certification (BVQI

Certification).

Resident Manager/Acting GM, ISO QMR Novotel Bangkok on Siam Square

Accor Asia Pacific Division December 1999 - August 2002 (2 years 9 months) BANGKOK, THAILAND

EXPERIENCE

Three First Class 4 star Hotels, 420 rooms & suites, extensive

F&B facilities and large Conference & Banqueting

department with an extensive outside catering list of clients

from the Thai Royal Palace, majority of embassies in

Bangkok, prestigious multinational corporations & VIP's.

Resident Manager Amari Boulevard Hotel & 2 City Lodge Hotels,

Amari Hotels & Resorts August 1997 - December 1999 (2 years 5 months) BANGKOK, THAILAND

4 star Deluxe, 280 rooms & suites

Resident Manager Amari Coral Beach Resort & Spa Amari Hotels & Resorts December 1995 - July 1997 (1 year 8 months) PHUKET, THAILAND

EXPERIENCE

5 star Deluxe, 410 rooms & suites, multi awarded Food &

Beverage outlets, prestigious Conference & Banqueting

operation.

Food and Beverage Director The Royal Horseguards Thistle Hotel

Thistle Hotels November 1993 - December 1995 (2 years 2 months) LONDON, ENGLAND

4 star First Class Hotel, 750 rooms & suites, very large &

popular Conference & Banqueting operation.

Conference and Banqueting Manager Mount Royal Thistle Hotel Thistle Hotels June 1991 - October 1993 (2 years 5 months) LONDON, ENGLAND

“…thank you for your personal most helpful and excellent attention…

Paul Ungar District Governor Rotary International UK

EXPERIENCE


Assistant Front of House Manager ( i/c of reservations) Royal Lankaster Hotel

Rank Hotels October 1989 - June 1991 (1 year 9 months) LONDON, ENGLAND

Compulsory obligation for all male Greek citizens at the

time. Served proudly my country for 1 year in the North

Eastern region of Greece.

Military Service Greek National Army September 1988 - September 1989 (1 year 1 month)


Night Duty Manager Royal Lankaster Hotel Rank Hotels February 1987 - September 1988 (1 year 8 months)

LANGUAGES English (Full professional proficiency)

French (Full professional proficiency)

Greek (Native or bilingual proficiency)

Spanish (Limited working proficiency)

Thai (Limited working proficiency)

EDUCATION Master in Hospitality Management MBA in International Hospitality and Service Industries Management with specialization on Innovation, Marketing and Product Development

Glion Institute of Higher Hotel Education, Switzerland Higher Education Diploma of Hospitality and Tourism Management Glion Institute of Higher Hotel Education, Switzerland

Certificate, Secretarial course in French Commercial and Secretarial School Montreux, Switzerland Secondary Education First Senior High School Athens

Sheraton Sofia Hotel Balkan was voted as the Best Starwood Franchised Hotel for Europe, Middle East & Africa for 2011. Awarded in 2011 the Certificate of Special Congressional Recognition of the U.S. House of Representatives for his efforts

and support of local community initiatives. Nominated for the Annual Award of the biggest online business publication in Bulgaria in the category Business personality of 2011.

Selected by the Board of the Glion Institute of Higher Education as Glion MBA Ambassador Voted as the " Greek personality of the year in ASIA / PACIFIC " in 2005 as per the readers/voters of The Pinnacle of Hospitality trade magazine in Singapore, published by the prestigious

World Asia Publishing House. Hosted in 2003 & 2004 with great success, the APGA golf tournaments at Sofitel Palm Resort Golf & Spa. Lead as QMR, the Novotel Bangkok on Siam Square hotel team

to be the 1ST Hotel in the world in late 2000 to acquire the prestigious ISO 9001 : 2000 certification through BVQI.

HONORS & AWARDS

Gerasimos Perdikaris WELL

TRAVELLED HOSPITALITY

LEADER

Gerasimos Perdikaris

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