Geospatial Software for Fundraising Strategy Development

David PetersonManager – Data & AnalyticsUniversity of Minnesota Foundationpete2084@umn.edu

linkedin.com/in/david-peterson-366bb02a

Lucy TobinProspect Researcher University of Minnesota Foundationtobin031@umn.edu

linkedin.com/in/lucy-tobin-599a2165

Today’s Learning Objectives

• Participants will learn why geospatial thinking is of importance to non-profit fundraising

• Attendees will learn of the specific applications of geospatial technology for addressing research questions

• Attendees will learn the methods for translating the data and findings derived from the technology to key stakeholders

Geographic Information Systems (GIS) Basics

• Based on….

– Points, lines, polygons

– Raster (grids)

– Coordinates!

• Addresses…

- The spatial relationship(s) between objects/data/people and their geographic placement

The 2016 Distressed Communities Index: An Analysis of Community Well-Being Across the United States. The Economic Innovation Group

What is the Questionwe hope to answer?

What will this information allow

us to do?

https://learn.arcgis.com/en/concepts/spatial-problem-solving-approach/

What do I need to answer the following question……?

• 1. Define the population

• 2. Latitude and Longitude data (x/y)

– List of addresses from your constituent database

– http://geocoding.geo.census.gov/geocoder/locations/addressbatch?form

• 3. County boundaries (shapefile)

– https://www.census.gov/geo/maps-data/data/cbf/cbf_counties.html

County File

Joining Data to Geographies

What is the Question we hope to answer?

What will this information allow us to do?

What do I need to answer the question……?

Nothing extra….if we are using the same data

What is the Questionwe hope to answer?

What will this information allow

us to do?

Data Sources and Tools

• United States Census Bureau

– TIGER/Line: https://www.census.gov/geo/maps-data/data/tiger-line.html

– Census Geocoder: https://www.census.gov/geo/maps-data/data/geocoder.html

• NHGIS: https://www.nhgis.org/

Data Sources and Tools

• ArcGIS Online: https://www.arcgis.com/home/

Training

• Esri Training: http://www.esri.com/training/main

• University of Minnesota U-Spatial https://uspatial.umn.edu/training

Questions?