Georgia Telephone Association Leveraging Assets: Broadband ... · HGW Technology Advances –...

Leveraging Assets:

Broadband, Home Networks &

Applications

Georgia Telephone Association

David FooteCTOHitachi CTANorcross, [email protected] June 23, 2010

Copyright: Hitachi Communication Technologies America, Inc. 2June 23, 2010

Information & Telecommunication Systems ($21.9B)

Power & Industrial Systems

Digital Media & Consumer ProductsHigh Functional Materials

Logistics, Services & Others

Financial Services

Electronic Devices

12%15%

5%

25%11%

20% 12%

Hitachi, Ltd• Revenues: US $112B• Employees: 390,000• Subsidiaries: 910

Hitachi America, Ltd• Revenues: US $8.3B• Employees: 15,000• Divisions & Subsidiaries: 76

#3 Rank: Fortune 1000(Electrical/Electronics Companies)

(#48 rank of all company types)

Major Business Partners:

Hitachi Corporate Overview

(Fiscal Year ended March 31, 2008)

Top 10 Rank: US Patents(for 10 years running; 1997-2006)(1397 patents in 2007; rank #11)


Hitachi Communication Technologies America – Overview

Founded: 1973Headquarters: Norcross, GALTE Division:Richardson, TXEPON Division:Santa Clara, CA

– Sales & Marketing– Product Management– System Engineering & Architecture– NTAC/NOC 24/7 Support– Training Facilities– Inventory/Logistics– Support & Test Labs– Integration & Interoperability Lab– Project Management

FTTX (GPON, EPON, RFoG) Wireline

Optical Repeater RRH

Wireless

MCPA System

Packet Module

Microwave

OLT

MDU-SBU ONT

Outdoor ONTResidential/SMB

Indoor ONTNode+Zero (RFoG)

Telecom Industry Leadership:• Leading vendor in world regional markets for

EVDO, SONET/SDH ADMs, CO switches, switch/routers, gateways, etc.

• First introduction of 10G optics• Largest 10G DWDM ULH network (#2 share)• Leadership in worldwide PONs installed

(over 1M homes/businesses connected)• Only vendor with deployed BPON, EPON, GPON• 1.5M+ broadband Home Gateways deployed

Hitachi Wireline Products & Technology:- FTTx (OLT, ONT, BHR) - Packet (ATM, FR, MPLS-TP)- SONET, DWDM (40G, 100G) - POTP/POTS (ROADM, WSS)- CPE (HGW, BHR, RGW, OSGi client/server)

Hitachi Wireless Products & Technology:- MCPAs - EVDO (via OEM in NA)- Femtocell - WiMax- RRH - LTE (developing)

HGW/BHR

SONET/DWDM


Agenda

Service Provider Challenges

Leveraging Your Assets for Revenue Opportunities

1

2


Agenda


Leveraging Your Assets for Revenue Opportunities

1

2


Technology Advancement & Convergence

More Bandwidth does . . . • . . . enable new applications . . .• . . . that drive consumer behavior . . .• . . . that generates new revenue . . .• example: “Search” (think Google)

Technology Convergence:• faster processing (Moore’s Law)• more sophisticated software (Kryder’s Law versus Kennedy’s “Law of Bloat”)• higher bandwidth (Butter’s Law)• better displays (Hendy’s “law”) (Kodak of Australia)

Application Evolution:• Yearbooks . . . become . . . Facebook• Mobile phones . . . become . . . Smart phones (email, web, photo, video, etc.)• AAA maps . . . become . . . GPS or on-line 3D satellite images with street views


Broadband Enables

Where do you want me to put

it?

But “Broadband”

also magnifiescritical

challengesfaced by the consumer.


Service Provider Battlefront

Where do you want me to put

it?

Service provider competition is moving from outside the home:• “Fattest pipe wins!”

To inside the home:• “Win the Home Network,

Win the Subscriber!”


The Revenue Challenge

Source:InformationGatekeepers

Broadband Subscribers Saturate

• Fewer new subs

Providers“Swap” Subs

• $$$ spent on churn

Commodity“Bit Carrier”Price Wars

• Need to increaserevenue (ARPU)even on DSL/CM


The “Home Network” Challenge

High Bandwidth, Full Coverage Physical Pipe (“no new wires” challenge) • Copper: moderate bandwidth limitations; nearly full coverage• Coax: minor bandwidth limitations; moderate full coverage• Power cable: major bandwidth limitations; full coverage• Ethernet (CAT 5/6): no bandwidth limitations; poor coverage (new wire)• Wireless (WiFi, UWB, 802.11n): some bandwidth limits; moderate coverage

Too Many Boxes• Network Related: modem (DSL or Cable) or FTTP ONT, Home Router (BHR)• Video Related: Set Top Box (CATV, DBS or IP video) (possibly with DVR) • PC Related: storage servers, printer/fax/scanner, WiFi AP, etc.• Consumer: TV, audio theater, DVR, CD/DVD, MP3, camcorder, camera

Applications & Content “Management” (ease of use, anywhere, anytime)• From many sources: “network” (VOD, b-cast), PC, MP3 player, PVR, HDD• Device specific applications versus “cross-platform” applications

Ex: Windows-to-Windows ME applications versus iPhone applications


Agenda


Leveraging Your Assets forRevenue Opportunities

1

2


Two Huge Revenue Opportunities

Connecting and Managing the “Boxes” on the Home Network • Solve “no new wire” problem: reliable, high bandwidth, anywhere in home• Solving the connectivity nightmare for consumers• Managing (hiding) the complexity of the home network

Home Network Related Applications• Use Service Provider platform in the home• NID-like devices:

• Home Gateways (HGW): DSL modem/gateway, Cable modem/gateway,• Home Routers: BHR

• Client-Server architecture with open APIs (wireline version of):• Apple iPhone and iStore Apps (85,000 applications now available)• Google Android and RIM Blackberry


Agenda



a. Home Network Challenge:“No New Wires”

1

2


The Promise of “No New Wires”

“Existing Wire” Pro Conpower/AC (HomePlug, UPA) anywhere accessibility interference risk, unpredictable **

moderate bandwidth; port cost

telephone/copper (HPNA) high bandwidth limited accessibility; port cost

CATV/DBS coax (MoCA) very high bandwidth limited accessibility; high port cost

Wireless Ethernet (WiFi) anywhere accessibility low port cost

moderate bandwidthinterference risk, unpredictable **

** video challenged

“New Wire” Pro ConCAT 5/6 very high bandwidth

low port costcost (new install); accessibilityinstallation practices, distance

POF (Plastic Optical Fiber) (FP7)(widely adopted in automotive)

unlimited bandwidth at distanceinterference immune

cost (new install); accessibilityinstallation practices

LTE/WiMax anywhere accessibilityhigh bandwidth

new standard (cost)availability and access network, so not a “home network” (at first)

G.hn (coax, copper, power) (HomeGrid Forum)

anywhere accessibilityvery high bandwidth

new standard (cost)


Future Home Network Solution Contenders

HPNA• several million homes today• 200Mbps theoretical bandwidth• initially defined for telephone/copper cable; also option for coax• widely used by telcos (mostly independents; limited use by AT&T)• Issues: moderate port cost, availability of devices, access at telco/coax jacks

MoCA• 5+ million homes today• 175Mbps theoretical bandwidth• works over coax with co-existing DBS or CATV/DOCSIS or telco TV (IP or RF) • Supported by Verizon, Comcast, Cox, Dish/Echostar, Time Warner + 50 others• Issues: high port cost, availability of devices, access only at coax jacks

G.hn• new ITU standard: PHY approved Oct 2009, DLL approved earlier this year• works over telephone/copper, coax, power cable with 1Gbps theoretical speed• Issue: new standard, port cost, availability of devices


Agenda



a. Home Network Challenge: “No New Wires”

b. Application Delivery

1

2


Applications Business Models

“Over the Top” Third Party Applications• Apple iPhone has energized this concept• Delivery via general Internet from Application Service Provider (ASP)• Revenue via app sales, monthly fee or advertising• Usually infers no revenue to Service Provider• However, hybrid models with revenue share sensible in some cases

• ASPs need exposure to Service Provider’s (SP) customers• SPs have unique knowledge of customers plus network control

“Walled Gardens”• Some apps require end-to-end control, QOS or other network knowledge• Some apps related to security, health care, energy will mandate a more

reliable device in the home than the PC• Service Providers have long history of reliable home devices (NIDs)


Home Networking Platform: HGW (BHR)

Service Delivery Platform Architecture for Home Networking utilizing Broadband (NGN) and HGW

HGW

Bedroom

AC

netTVIP telephone

PC

Living roomlight

Kitchen

microwave

refrigeratoraccess control

Entrance

camera

intercom

NGNNGNService Providers

Platform for Home Networking applications:- Triple Play Services - Controlling / Monitoring home appliances - Home-nursing, Health-care, etc.


Essential HGW CriteriaHGW Technology Advances– Faster processors, sophisticated software, more bandwidth in the HGW– But HGWs are extremely price sensitive– How to minimize cost impact to HGW?

• similar issue faced in computing and mobility industries . . . . solution:• client-server architecture• with open APIs (standards for apps developers)

Industry Associations– Broadband Forum (BBF) (formerly DSL Forum)

• focus on remote management, diagnostics, service quality, etc.– Home Gateway Initiative (HGI)

• focus on plug & play; works with BBF and OSGiA– RVU Alliance (applied to STBs)

• focus on content management (user interface) and open, interactive graphics – OSGi Alliance (Open Services Gateway)

• focus on device independent “applications enablement”• broadest initiative and association• transportation, mobility, energy (smart grid), telecom, home appliances


The Apple iPhone has almost 200,000 applications (apps) that can be downloaded from the Apple Store website.• All of this is possible because Apple:• Created a small software package to run on the iPhone (“client”)• Does all the complicated processing for applications back in a server in a data

center somewhere (“server”)• And created an open application programming interface (API) for application

software developers to run on this client-server system • BUT . . . The Apple iPhone client-server software and API only works on the

iPhone. Developers that create apps for the iPhone will only be able to sell apps to run on the iPhone.

OSGi does exactly the same thing:• It is an open standard• But OSGi is not device specific. It’s client-server software and API can run on

any device that can run a Java JVM.• It can be used for telecom, enterprise, transportation, medical/health,

power/energy, entertainment/consumer electronics, etc. devices

What Is OSGi?(definition for non-technical personnel)


OSGi Architecture: Apps Management


OSGi Architecture: Applications

ApplicationServer


Incremental Investment

OSGi Server(s)– Uses common “blade server” technology– OS independence: Linux, Windows, Solaris, UX, etc.– Scale hardware based on demand (modular blade server, memory/storage)

CPE: HGW Cost Impact, Incremental Investment– Minimum of 32MB/64MB with basic dual core processor– $5-$15 cost impact– Only incurred based on subscriber action:

• Renews subscription• Signs up for applications• Replacement of failed HGW


Application “Capable” Devices Forecast

Car Navigation BMW introduced a car navigation system with built-in OSGi. (’04 Siemens VDO)

HGW (Home Gateway) NTT started proof of concept with home networking service based on OSGi. (’06 NTT)

Smart phone Sprint and Nokia are planning new services with cell phone based OSGi. (’08 Sprint/Nokia)

DTV / Recorder Java will be applicable within Blu-ray/MHP (OSGi will be built in after 2010.)

Source:○ Car Navigation, HGW

“Pandect of digital CE market2008”

(Nikkei Market Access 2007.12)

○ Recorder, DTV“Market Research of AV 2009”

(Kimera Research Center)

○ Smart phone“Research report of Smart phone

in Japan and W/W market trend”(Yano Economic Research Center)

05000

100001500020000250003000035000400004500050000

10k unit

W/W mass production of devices OSGi executable

Smart phoneHGWDTVRecorderCar Navigation

Smart phone 8987 13672 15193 17600 20350 23080HGW 5804 6118 5407 4761 4098 3466DTV 8730 11118 12385 13910 15214 15996Recorder 1659 1611 1430 1329 1221 1123Car Navigation 945 1010 1100 1270 1390 1519

2007 2008 2009 2010 2011 2012


Conclusion

Service Providers Goals– Reduce Churn– Generate More Revenue (even from existing technologies like DSL/CM)– Increase customer “loyalty” by solving customer problems and complexity (like the

home network) which also generates revenue– Low cost impact of new revenue infrastructure (tied to revenue)

Home Networking– new standards: “anywhere, reliable, high bandwidth” goal nears reality– opportunity for service provider to guide consumer, consult, support

Applications Delivery – Growing, multi-industry, open standards like OSGi– Client-Server application approach with open APIs proven in mobility– Enables SP to develop their own apps or partner with ASPs

• Regardless of industry standard used, Service Providers need to find waysto increase revenue over broadband wireline services while reducing churn

• Making the HGW (modem, router) into an application platform in the homeis a very viable, powerful strategy towards those ends


David FooteCTOHitachi [email protected]


Appendix


Hitachi R&D (Group & Telecom)

New technologies from Hitachi labs– 800 researchers on information and communication technologies– Leading optics R&D (laser, PD, APD, optical module for PON & other systems)– Very high speed optical transmission (e.g. 40G and 100G)– In-house development of PON OLT & ONT ASICs

• A-PON (1999); B-PON (2001); G-PON (2004)

Telecom systems development and design centers dedicated for carrier systems and for enterprise systems– Specialists of high reliable carrier systems design & manufacturing– 70+ year history of telecom equipment and 10+ year FTTx/PON history– Manufacturing facility on site

Group Expenditure US$ 3.7 billion (4.3%)

Group Personnel 5,995

US patents (2007) 1,397 (ranked 11th)

(Fiscal Year 2007)

Copyright: Hitachi Communication Technologies America, Inc. 29June 23, 201010/14/2008 29

Tijuana

Legend

Hitachi 10G SONET BLSR Hitachi 10G DWDM Hitachi TransmuxHitachi ATM Mux/SwitchHitachi Lambda TerminalSystems for Submarine Landing PointsHitachi FTTP SystemMCPA

Detroit

Denver

San Antonio

Dallas

Topeka St. Louis

TampaMiami

Rochester

Boston

Seattle

El Paso

Atlanta

Des Moines

Minneapolis

IndianapolisSalt Lake City Kansas City

Chicago

Milwaukee

Montreal

PhoenixTucson

Toronto

Austin

ClevelandPittsburgh

Green Bay

Reno

Oakland

Omaha

New Orleans

Jacksonville

Daytona BeachOrlando

Melbourne

Fort Lauderdale

Lincoln

LouisvilleBowling Green

Nashville

Chattanooga

Baton Rouge

Baltimore

Mobile

Tallahassee

Fort Worth

Oklahoma City

Tulsa

Syracuse

Albany

GreenvilleGreensboro

RaleighRocky Mount

RichmondFredericksburg

Buffalo

DaytonColumbus

AkronToledo

AnaheimSan Diego

Sunnyvale

Chico Trenton

Charlotte

CincinnatiPhiladelphia

NewarkAltoona

Erie

Chesapeake

Sacramento

San Jose

Grover Beach

Pensacola

Ft Meyers

West Palm Beach

Brookhaven

San FranciscoStockton

Rialto

Relay

Los Angeles

UK

MaconZachary

ClantonGaffney

Seminary

Houston

Washington DC

New York

• Deployed over 10,000 km of LH & ELH 10G DWDM on TW-C, LS, SMF28, SMF21 Fiber• Over 550 10G SONET OC-192 ADM/Transmux nodes deployed• ATM-to-Frame Relay Gateways in Tier 1 Cities• ATM switches for telco Switched Digital Video• High Power Cellular Base Station Amps• Over 5,000 PBXs• One million PCS handsets/terminals• G-PON, B-PON, GE-PON FTTX

29

Dover

Bandon

North American Installed Base


Applications Platform: HGW or BHR

Multicast & IPv6 to STB for IPTV

IP Phone

IP TV

Data/HSI

Services Gateway

Linux & USB Equipped(for external storage, printers, etc.)

Home Server

HGW/BHR/Modem(NGN/PON Core)

Gigabit Router(with IPv4/IPv6 dual stack)Wireless LAN or 4G Femtocell

SIP Server(IP or soft phone, IP PBX, etc.)Analog I/F(existing phone, existing fax, etc.)

OSGI Framework(home information appliances)(CE, AV devices via DLNA/UPnP)(sensor device control)(optional speech synthesis)

Evolution of Service Provider HGW or BHR Application Platform


What Is OSGi?(definition for technical personnel)Open Services Gateway Initiative (now OSGi Alliance)

OSGi technology is a dynamic module system for Java.

Allows multiple, Java™-based, components to efficiently cooperate in a single Java Virtual Machine (JVM).

Software components can be installed, updated, or removed on the fly without ever having to disrupt the operation of the device

A cooperative model where applications can dynamically discover and use services provided by other applications running inside the same platform.

The technology provides an extensive security model so that components can run in a shielded environment.


OSGi Basic Elements

OSGi Applications– Reside on ASP or SP servers organized in “bundles”– Connect to users via general Internet or SP controlled network– Downloaded via either “push” or “pull” . . . after certification by SP– Usually accessible via ASP or SP web page (online store)

OSGi Application Development Tools– Open Application Programming Interface (API)– Software Development Kits (SDKs)

• Simulation tools (device and OSGi)• Debugger and Analyzer tools

OSGi Management Server– “NMS/EMS” for OSGi on client devices– Repository of application “bundles”

OSGi Device Software (in CPE like HGW)– Java Virtual Machine (JVM) (on CPU in device) (OS & CPU independence)– OSGi framework (client)– Management agent bundle (visibility and manageability to Management Server)– Application bundles


OSGi Advantages

Open, standardized, and independent certification (of frameworks/clients)Supports rapid deployment of new services and applications that are device independent (wireline, wireless, transportation, energy, etc.) (unlike the iPhone)– the OSGi Alliance has work groups for:– Enterprise– Mobile– Residential– Vehicle

Allows third party developed applications with quicker time to market across multiple devices or device typesMinimizes hardware cost impact on CPE devices (processing power and memory)Customer can choose the services to be deployed (“push” or “pull” model)Operator generates revenue from purchased services and applications and other potential sources (i.e. advertising)


Service examplesService examples

OSGi Framework Service Image

Distribution/configuration management server

Device management

Developer

Application registration

Administrator

Device configuration management

Remote management

Provisioning serviceApplication delivery management

OSGi FrameworkJava VM

・・・Standard service bundleUPｎP ECHO

NET

・・・

Electric light

Electric lock

Air conditioner

Sensor

Web cam

era

Gam

e

Provisioning service application imageRemote control from the control center of

• Installation • Deletion• Activation • Deactivation

of different services (user bundle)Usable for e.g. remote control, softwareupdate and emergency handling accordingto the users service subscription

Home security/control service imageHGW monitors empty homes intelligently. ・ Alert levels via human detection sensorsIntelligently detects inhabitants vs. intruders.

Control of various devices from digital TV/PC• Electric light • Electric lock• Air conditioner • Web camera

• Emergency notifications from control center• Reading the text data aloud

* Ex. “An earthquake has occurred.”HGW announcements via speech synthesis technology

Electric light

Electric lock

Air conditioner

Sensor

Web cam

era

Gam

e・・・

HGW

Control Center

Electric lock

User’s home

Air conditioner

Electric light

Web camera

Internet

SensorPC

Digital TV

Download

http://images.google.co.jp/imgres?imgurl=http://www.kotaku.com/gaming/blu-ray-729429.jpg&imgrefurl=http://www.kotaku.com/gaming/production/&h=218&w=400&sz=12&hl=ja&start=31&tbnid=HFoJceoi8iQOLM:&tbnh=68&tbnw=124&prev=/images%3Fq%3DBlu-ray%26start%3D20%26ndsp%3D20%26svnum%3D10%26hl%3Dja%26lr%3D%26sa%3DN


Service Delivery Platform

• Service delivery platform for home networking and home applications• Gateway for terminating home networking and appliances

- IP telephony, IPTV, home servers, etc. to NGN and ASP/SP apps• OSGi framework architecture enables diversified Java applications

- Also provides remote maintenance of home network - OSGi (Open Services Gateway initiative)

• Broadband NGN compatible- SIP and IPv4/v6 implemented- Stable voice quality via QoS and bandwidth control

• Triple play with Gigabit interface- Supports high speed Internet, voice (IP/POTS) and IP video - Supports up to 1Gbps line rate packet processing- Traditional telephone with analog POTS port (RJ-11)

• On-board Wireless LAN (WiFi)

• On-board intelligent voice synthesis engine and speaker

• Small, consumer-electronics-like appearance

Hitachi has deployed over 2 million such devices with Tier 1 carrier in Asia


Features of Home Gateway

Key features used by subscribers:– IPsec gateway– IPv4/IPv6 routing– Multicast– Firewall– DNS

OSGi Value– Parallel bundles (processes) on single Java VM– Enables numerous applets in embedded system like BHR– Application file sizes minimized within BHR– Easy to develop web-based applications– Flexible customization possible including Linux kernels– Potential for vendor remote support– OSGi remote management & download

• HGW uses OSGi framework on XML over IPv6 for remote management• OSGi Forum beginning OSGi version of TR-69 which uses SOAP/XML • Open Issue: Migration to IPv6 impact on TR-69


OSGi Framework Deployed Environments

Industrial Control Devices (Hitachi Ltd.)

Bus Guidance System (Clarion)

Home Server (NTT Comware)

SuperJ Framework OSGi client and SuperJ Engine (optimized JVM) have been ported to several platforms and are being used in a wide range of devices.

Example Chip list.– NGN-BHG Mindspeed C100 (ARM 11) (BHG)– NGN-BHR Cavium CN3120 (Mips64) (BHR)– SH-X2 (SH4A – Blu-ray)

Broadband Home Router

DSL Home Gateway

Blade Servers



Blu-ray Adoption of OSGi

BD-ROM Resident System SoftwareUser Event Manager

Module Manager Metadata Manager

UO Controller

BD-ROM Application Environment

HDMV Module BD-J Module

CommandProcessor

BD-ROM Player ModelPlayback Control Engine

Playback Control Functions Player Registers

Presentation Engine Virtual File System

LocalStorage

PlanesDecorderDecorderDecoder

BD-ROMDisc

Network

Java VM

Example: OSGi middleware for Blu-ray using Hitachi’s SuperJ Engine.

Five major Consumer Electronics (CE) vendors adopted OSGiShipments of OSGi enabled BD players started last summerTotal shipments so far: 300K unitsJoint cooperative specification effort with the Blu-ray Disc Association (BDA)


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