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CAREER FAIR REPORT

an of!ce of University Life

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FALL 2014 RESUME CLINIC

SEPTEMEBER 29, 2014 &

SEPTEMEBER 30, 2014

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U N I V E R S I T Y C A R E E R S E R V I C E S | F A L L 2 0 1 4 C A R E E R F A I R R E P O R T

RESUME CLINIC

73% INCREASE in student engagement

Our goal was a 10% increase in student engagement this fall. Instead we saw a…

Fall 2013 Fall 2014 % Change

Day 1 126 181 44%

Day 2 154 303 97%

TOTAL 280 484 73%

0

100

200

300

400

Day 1 Day 2

Fall 2013 Fall 2014

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18

49 75

61 38

12 23

72

112

157

73

23

0

50

100

150

200

Freshmen Sophomores Juniors Seniors Grad Students Alumns

Fall 2013 Fall 2014

2 5 17

1 6

21 33

56

111

1 3 6 8 10 25

33 39

119 124 125

0

20

40

60

80

100

120

140

Student: Class Level Breakdown

Student: School/College Breakdown

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FALL 2014 CAREER FAIR

OCTOBER 1, 2014 & OCTOBER 2, 2014

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U N I V E R S I T Y C A R E E R S E R V I C E S | F A L L 2 0 1 4 C A R E E R F A I R R E P O R T

CAREER FAIR

45% INCREASE in student engagement

Our goal was a 5% increase in student engagement this fall. Instead we saw a…

Fall 2013 Fall 2014 % Change

Day 1 1,257 1,563 24%

Day 2 1,051 1,778 69%

TOTAL 2,308 3,341 45%

0

500

1000

1500

2000

Day 1 Day 2

Fall 2013 Fall 2014

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13 17 103

42 20 149

426 400

604

2 18 38 44 79 101 116 188

601 643

986

0

200

400

600

800

1000

1200

130 232

435

666

320 326 287

631

1112

458

0

200

400

600

800

1000

1200

Freshman Sophomore Junior Senior Graduate Student

2013 2014

Student: School/College Breakdown

Student: Class Level Breakdown

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U N I V E R S I T Y C A R E E R S E R V I C E S | F A L L 2 0 1 4 C A R E E R F A I R R E P O R T

Student Feedback “Thank You Career Services! This job fair helped me tremendously. I have an interview set up for tomorrow! Yesterday you also helped me improve my resume and it shows! I could tell the employers were impressed and were interested in hiring me. THANK YOU SO MUCH!” “This was a great experience!” “It is really helpful to have the opportunity to talk with employers from different !elds in one place” “As a freshman this was an interesting experience. I will revise my resume and will look into the information I received.” “Quick check-in process, very organized, and I was able to talk to who I wanted to in a short matter of time” “Great employers and one on one time” “A wonderful opportunity to really connect with people. Thanks Career Services!” “It was my !rst time at the fair and it was very exciting. Very enjoyable!” “Well run, organized, great mix of employers. Better than previous years!” “Great way to network as a freshman! I was able to get my resume out there” “Career Fair was AWESOME! I got to volunteer and network with lots of employers!” “Great networking experience! A must go for graduating seniors!” “Thank you for providing this opportunity to connect students with careers.” “As an alumn I can say that I am SO proud of my alma mater! Always resourceful, welcoming and kind! Thanks for all you do! “Great reps, lots of opportunities available as well as good networking! “I am so grateful that I met such knowledgeable people here today who can help me!”

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U N I V E R S I T Y C A R E E R S E R V I C E S | F A L L 2 0 1 4 C A R E E R F A I R R E P O R T

Fall 2013 Fall 2014 % Change

Day 1 87

96 10%

Day 2 88 98 11%

UNIQUE 163 176 8%

Career Fair Employers

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0

37%

63%

1%

34%

65%

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

Decrease in positions Same amount of positions Increase in positions

2013 2014

71

91

71

106

0

20

40

60

80

100

120

Bachelors Bachelor's & Graduate

2013

2014

Employer: Hiring Outlook

Employer: Degree Level Hiring For

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1

2

2

3

3

5

5

6

7

7

8

8

14

15

17

20

20

24

37

46

52

96

5

4

0

7

6

3

4

7

8

6

7

7

16

26

14

22

16

22

38

34

41

73

0 20 40 60 80 100 120

Arts

Energy/Petroleum

Sports/Recreation

Real Estate

Transportation

Manufacturing

Media & Enter.

Hospitality & Tourism

Construction

Health, Pharma & Biotech

Human Services

Law & Criminal Justice

Marketing, PR & Adv

Retail

Education

Financial Services

Non-Pro!t

Accounting

Consulting

Government

Engineering

Technology

2013 2014

Employer Industries Represented

*Each employer identi!ed with up to three industries.

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U N I V E R S I T Y C A R E E R S E R V I C E S | F A L L 2 0 1 4 C A R E E R F A I R R E P O R T

Employer Feedback

“[This was] our !rst year attending the event on campus, and it’s an understatement to say we were happy with the turnout. The turnout was amazing, and we are proud to have been a sponsor of such an event. We have hired many Mason graduates. We anticipate tripling those numbers.”

“Thank you for accommodating us in a location that would work for our large number of potential applicants. I appreciate you remembering our situation and having a plan. Our representatives stayed busy the entire time. Several of your staff stopped by to check on us to see if we needed anything. One of your staff members even brought us several bottles of water without being asked. From the time we arrived in the morning until we departed your staff was extremely helpful, very professional, and quite pleasant to deal with. A huge thank you to the entire team”

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Facebook Twitter

Followers/Likes Gained 20 57

Impressions

8,479 16,156

Engagements 233 321

URL Clicks n/a 115

Total Page Consumptions (Content Clicks)

381 n/a

U N I V E R S I T Y C A R E E R S E R V I C E S | F A L L 2 0 1 4 C A R E E R F A I R R E P O R T

SOCIAL MEDIA & WEBSITE ANALYSIS

*Data ranges from September 15th to October 5th, 2014. We posted the vast majority of our Career Fair information during this date range.

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U N I V E R S I T Y C A R E E R S E R V I C E S | F A L L 2 0 1 4 C A R E E R F A I R R E P O R T

Website Traf!c Pageviews % Change

Index 23,579 17.11%

Student Career Fair Page

10,123 n/a

Employer Career Fair Page 6,971 67.53%

Event Calendar 3,854 - 10.16%

Student Documents Page 3,065 67.30%

Student OCI Page 2,288 27.18%

Employer Index Page 2,233 4.88%

Student Index Page 2,174 29.17%

Resources Page 1,985 34.49%

About Us Page 1,691 24.43%

Traf!c Sources Fall 2013 Sessions Fall 2014 Sessions % Change

Organic Search 13,473 18,801 39.55%

Direct 10,882 11,405 4.81%

Referral 8,212 7,042 - 14.25%

Social 237 422 78.06%

Email 5 68 126%

*Data ranges from September 15th to October 5th, 2014. We posted the vast majority of our Career Fair information during this date range.

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an of!ce of University Life