Genre Research Teenage Romantic Comedy. What Is A Romantic Comedy? The romantic comedy is a sub-...

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Transcript of Genre Research Teenage Romantic Comedy. What Is A Romantic Comedy? The romantic comedy is a sub-...

  • Genre ResearchTeenage Romantic Comedy

  • The romantic comedy is a sub-genre ofboth the comedy andthe romance film which is light-hearted, has humorous plotlines, and is centred on romantic ideals such astrue lovesability to overcome most obstacles . They are also known as chick-flicks due to their predominantly female target audience.

  • HistoryThe creation ofromantic lovein the western Europeanmedievalperiod, prompted the term romantic love. These adventures often revolved around a knight's achievements on behalf of a ladyShakespearean comedyandRestoration comedywas also very influential in the development of the genre. The creation of huge economic social levels combined with the increased openness about sex after theVictorian eraand the birth of the film industry in the early twentieth century, gave birth to the screwball comedyIn particular, the teen romantic comedy (teen rom-com) may have emerged from the 1950s when the term was coined as the stage between childhood and adulthood

  • Early Romantic ComediesIt Happened One Night (1934)

    His Girl Friday(1940)

    The Lady Eve(1941)


    Love in the Afternoon(1957)

    Breakfast at Tiffany's(1961)

  • Later Romantic ComediesSixteen Candles (1984)

    Can't Hardly Wait (1998)

    Say Anything... (1989)

    Ever After (1998)

    10 Things I Hate About You (1999)

    The 40-Year-Old Virgin (2005)

  • Highest Grossing Romantic ComediesTaken from

    RankingTitleGross Domestic Box OfficeAdjusted Gross Domestic Box Office1Titanic (1997)$600,743,440$812,770,5362The Lion King (1994)$312,850,033$476,176,1533Aladdin (1992)$217,042,825$324,779,7454Ghost (1990)$214,288,325$315,338,9805Dances with Wolves (1990)$184,010,809$270,143,5286Armageddon (1998)$201,573,391$266,902,0807Pretty Woman (1990)$178,396,916$262,522,4758Jerry Maguire (1996)$153,620,822$215,833,7799Terms of Endearment (1983)$108,423,489$213,749,16410What Women Want (2000)$182,805,123$210,615,920

  • Repertoire Of Elements

  • Ideological ThemesHeterosexual romance, predominantly between two young people although homosexual relationships have been explored (such as in My Beautiful Launderette) these usually suffer from lower gross profitsPrevalence of a happy ending audience rarely sees beyond the point of the couples join and are therefore lead to believe that they will stay together, in joyful matrimony; this nostalgic view of meeting a partner is popular within females and probably describes why they are the main targeted audienceThe idea that love can overcome all boundaries romantic comedies have a strong feel good factor and display the versatility of love itselfEncouragement of true love commonly, the relationship between the two people is without disloyalty or infidelity; this may be a ploy to promote the idea of devoted love, especially in a modern world where such issues do occur

  • Narrative StructureThe basic plot of aromanticcomedyis that two protagonists, usually a man and a woman meet before parting ways due to an argument or other obstacle, then ultimately reuniteThe two protagonists are sometimes hesitant to become romantically involved because they believe that they do not like each other or because of social pressuresIconographical hints that suggest that the characters are, in fact, attracted to each other and would be a good love match are deployed to display their intentions to the audience. The protagonists often separate or seek time apart to sort out their feelings or deal with the obstacles between themWhile the two protagonists are separated, one or both of them usually realizes that they are ideal for each other, or that they are in love with each otherThen, after one of the two makes some spectacular effort to find the other person and declare their love (this is sometimes called thegrand gesture) or due to an astonishing coincidental encounter, the two meet againFilm usually has a positive conclusion

  • IconographyCharacter Archetypes

    Character ArchetypeStereotypicalTraitsMise-En-SceneNerd intelligent but socially and physically awkward lack confidence or to be indifferent physically unfit large rimmed glasses mathematical equipment high trousers unfashionable clothingPopular Girl materialistic self-centred physically attractive alpha female make-up/brush/comb cheerleading fashionable clothingCollege Jock very attractive girlfriend but shows signs of disrespect toward women homophobic muscular/athletic, but not considered intelligent show abuse to non-jocks and usually the main antagonist sports equipment fashionable clothing

  • IconographyTechnical Aspects

    Technical AspectMise-En-Scene Predominantly set within a school or college setting (use of school equipment i.e school desks, whiteboard, pens etc) Appearance of college students and teachers to emphasize activity aside from the story itself Aside from the educational environment, shots of the protagonist's home may be included (convey importance of life outside of college; usually a place where protagonist gathers his/her thoughts about the other character)Sound Busy school environment - school bell - students talking - gym class whistles Rural/urban sounds depending on setting Heavy emphasis on dialogue and communicationCinematography Low angle shots of the popular girl/jock connote popularity Emphasis on the two-shot/over-the-shoulder shot to suggest intimacy between the two characters Establishing shot reinforces the importance of setting in the filmEditing Continuity editing May make use of slow motion all look to add emphasis to key moment of the film eg. first appearance of popular girl, on screen kiss, accident

  • Marketing Campaign10 Things I Hate About You (1999)A remake of the classic Shakespeare play "The Taming of the Shrew.", set in a modern day highs chool.

  • Poster AnalysisThe main image portrays the two protagonists of the film in close proximity, hinting at a possible close association. The juxtaposition of both characters conforms to stereotypical views of the heterosexual relationship, in that the male is above the female implying a patriarchal bond, whilst also suggesting that she upholds a more subservient role. In contradiction, however, the males offset position from the centre of the image may insinuate the females prevalence as the main character; further emphasized by the larger proportion of her body in the copy.The use of the chair, when coupled with the characters clothing signifies a strong theme of homeliness and togetherness.The tagline of the film is deliberately positioned next to the male protagonist, indicating the numerous obstacles that stand between the two and her initial loathe of him(also emphasized by their unenthusiastic facial expressions) in accordance with conventional narrative structure, we as an audience can assume that they will eventually overcome these obstacles and become a couple.The film title 10 Things I Hate About You is the largest typography on the poster, summarizing its importance as a title and key theme throughout the film. Entirely lower-case, this may hint at the youthful nature of this relationship. The title is arranged directly on top of the female character, suggesting it is her who feels these emotions, yet juxtaposed by the use of red which usually promotes love and affection possibly foreboding the alteration of her feelings before the conclusion of the film.

  • Trailer AnalysisThe trailer uses montage editing in order to intersperse moments of comedy and action with dialogue, reinforcing the genre of the film. For example the line people see you as somewhat ...tempestuous is followed by a sequence of the female protagonist reversing her car into another vehicle (fig. 1) thus providing the audience with an idea of the characters personality. Many of these conversations are also between just two characters within a two shot (fig. 2) - this again highlights the films genre and dependence on character interaction.The use of the conventional male American voiceover is relayed here hinting at the setting of the film and providing a balanced overview of all the characters, an element which would be lost if one of the characters to perform this voiceover instead.Popular rock music is used throughout the trailer to illustrate the youth of the cast and people involved. In addition, the speed of the editing could display the speed at which the two characters relationship develops.The title is the last thing mentioned in the trailer in order for it to have a lasting appeal on the viewer and encourage them to see the film. Interestingly, the stars and director of the film are not mentioned ; possibly because these actors are either well known (meaning they do not need to be introduced) or unknown (meaning that mentioning their names will have no positive effect on the appeal of the trailer)(fig. 1)(fig. 2)

  • 10 Things I Hate About You - TV Series10 Things I Hate About You was turned into a TV series and broadcast on ABC Family from July 7 2009The show is a half-hour,single cameraseries based onthe 1999 film of the same name, originally based on the Shakespeare playThe Taming of the Shrew.The Stratford sisters, Bianca (Meaghan Jette Martin) and Kat (Lindsey Shaw), have very different goals. At their new high school, it's clear that one sister wants to stand out and the other just wants to fit in. Kat is a cool, intelligent, strong-willed, forthright feminist who is looking to save the world and get out of school as fast as she can. But when she meets the intense Patrick Verona (Ethan Peck), sparks begin to fly. Bianca is a social butterfly whose main goal in life is to be popular, but when the head chee