Genius Events: New keynotes, workshops, masterclasses
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Transcript of Genius Events: New keynotes, workshops, masterclasses
New keynotes, workshops and masterclasses
from GeniusWorks
+genius extraordinary events
Events … See things different, think different things
What’s new?
What works?
What’s next?
“9.58 Peak Performance” … learning rom Usain Bolt’s speed to
Nike SPARQ, Virgin Galactic’s vision and Red Bull’s adrenalin
“Gamechanger Lab” … shaping markets and new business models,
building brand platforms not campaigns, networks not channels.
“Apple Magic” … how would Apple reinvent your market, your
business, and how can you learn from the magic of Steve Jobs?
Recent clients Event solutions
Keynote speech Inspiring, insightful, interactive
customised to your theme
1 day Seminar Stretching and practical events
designed for your business
2 day Masterclass Highly interactive workshops with
workbooks and toolkits
Leaders XT 3-5 day program to build teams,
solve problems, develop strategies
Creative retreats 5 day “incubator” program to
develop new innovations faster
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Example: Gamechanger Lab … bolder brands, better marketing
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Example: Apple Magic … What would Steve Jobs do in your business?
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How can you apply the business secrets of Apple, and
leadership genius of Jobs to your own business and
career? How can you enchant people with your vision?
Spend every day as if it’s your last? Build teams of
disciples and tribes of advocates? Bring humanity,
simplicity and design to your products? And deliver
insanely great experiences?
Based on detailed insights into Apple and its co-founder, we
put an “i” into your world. With new frameworks and tools he
will help you translate the magic of Apple and Jobs into your
business. Consider what it could mean for sectors as diverse as
banking, retail and travel … and in your own market … for
products and services, marketing and sales, people and culture
… and for you.
This is no ordinary event (exclusive through SFB in 2012-13).
It will have passion and emotion, inspiring stories and practical
techniques, and a novel process for applying the magic of
Apple to your business (Part 1), and the genius of Jobs to you
(Part 2). It will require your participation. To think differently, to
be pirates in search of the best ideas, and to have” the courage
to not spend your time living somebody else’s life”.
How would Apple innovate and transform your
market? How would Steve Jobs lead your business?
Recent events, biggest issues, popular topics, broader concepts
Worldchanging
Alibaba to Zynga, power shifts
and white spaces.
9.58 Peak Performance
How leaders can achieve more
personal and business impact
Marketing 3.0
Creating values and value in the
connected economy
New Market Leaders
How to shape your
market in your own vision
Delivering ICE
How to design and integrate
great customer experiences
Rethink. Refocus. Restart.
Seizing the opportunities
of crisis and change
The Future of Business
Building a more inspired
and intelligent business
Pilot Fish Lab
Clever strategies to grow
faster and cheaper
Heads Up Leaders
The 5Cs of leadership
in 21st century business
The Future of Pharma
Rethinking healthcare
and business models
From Good to Growth
Sustainable innovation
that is good and profitable
Ideas Fusion
Connecting the unconnected
to create the remarkable
Winning in a Downturn
50 marketing actions for
succeeding in tough times
Real People, Real Brands
Building authentic and
affordable brands
Brandscapes 2020
Brands that make life better and
the world a better place
Customer Agenda 2012
What matters most to your
customers now and next?
Pattern Recognition
How to spot the trends
that will shape your market
Social Business
From collaboration to co-
creation, the 7 ways to socialise
Frugal Innovation
Innovating from the “bottom
up” fast and cheap
So-Lo-Mo Consumers
The new generation of social,
local and mobile consumers
Future Bank
Financial services will evolve
into customer-centred networks
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Bolder
brands
Smarter
innovation
Better
marketing
Creative
solutions
Winning
strategies
CEO
mentoring
Expert
workshops
Cambridge
academy
Conference
keynotes
One-day
seminars
Leadership
retreats
Optimising
performance
Energising
events
Inspiring
ideas
Accelerating
growth
Developing
people
Insights … New themes and ideas to inspire leaders
What’s new?
What works?
What’s next?
“Creative Genius” explores how to innovate from the future back,
inspired by da Vinci – plus rockstars, designers and futurists.
“Brand Building by Pixar” applies the creative process of movies
to build more human, engaging and inspiring brands.
“The Gamechangers” … the next generation of brands and
businesses, seizing opportunities, breaking rules, shaping futures.
Recent books Insight themes
Winning strategies Focusing on the best opportunities
for sustained profitable growth
Bolder brands Brands that have inspiring purpose.
are more relevant and inspiring
Smarter innovation Innovation that makes life better,
business models to experience
Better marketing Marketing that engages, pull not
push, integrated with more impact
Inspired leaders Leaders as catalysts, coaches,
connectors and communicators
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A-Z of emerging ideas and next practices for innovative business
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Power shifts, mindset flips, changing the rules of business
Example: “The Gamechangers … the next generation of business”
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The next book from Peter Fisk, due to be published Spring 2013.
The new breed of market leaders think and act differently. They fuse digital
and physical, global and local, ideas and networks. They win by being smart,
fast and connected – rather than through scale and efficiency. They embrace
all the new business tools - from empathetic design to disruptive technologies,
social media to sustainable innovation – bringing them together for more
impact.
These are the building blocks for you to come a gamechanger too.
• Human … customer-driven, human-centred emotionally-engaging business
• Creative … design and innovation, to think bolder and simpler, different and better
• Networked … built around networks and partnerships of supply and demand
• Social … social media and online communities, but local and tribal too
• Participative … crowdsourcing, co-creating, collaborating with customers
• Responsible … doing better by doing good, socially and environmentally
Peter Fisk is a customer, innovation and branding expert, making sense of a rapidly changing
business world, learning from a new generation of business, digital and physical, large and small …
inspiring and enabling you to innovate and win in the new marketspaces. He is a bestselling author
and inspirational speaker, and consultant to leading companies around the world .
Peter is the Founder and Creative Director of the GeniusWorks, a strategic innovation business with
offices in London and Budapest, Dubai and Istanbul, that works with senior management to “see
things differently” – to develop and implement more inspired strategies for brands, innovation and
marketing. Gamechanger is a strategy accelerator for leadership teams, Innolab is a facilitated
innovation process based on deep customer insights and creative thinking, and BrandOptima is a
platform to develop better brands and brand portfolios.
His latest book Creative Genius brings together entrepreneurs and artists, rockstars and rockets
scientists, in "the essential guide to innovation for visionaries, border crossers and game changers".
From Air Asia to Virgin Galactic, Gaga to Miyamoto, it offers 50 inspirational tracks to inspire your
ideas, and make them happen. Marketing Genius explores the left and right-brain approaches to
competitive success (translated into 35 languages), Customer Genius describes how to build a
customer-centric business, Business Genius is about inspired leadership and strategy, whilst People
Planet Profit explains how to grow, and do good.
Peter grew up in the remote farming community of Northumberland, in the North East of England,
and after exploring the world of nuclear physics, joined British Airways at a time when it was
embarking upon becoming “the world’s favourite airline” with roles in sales, marketing and brand
management.
He went on to work with many of the world’s leading companies, helping them to grow more
profitably by becoming more customer-centric in their structure, operations and leadership. He
works across sectors, encouraging business leaders to take a customer perspective, and learning
from different types of experiences. His clients include American Express and Aeroflot, Coca Cola
and Cooperative Bank, HSBC and Lastminute.com , Marks & Spencer and Microsoft, O2 and Orange,
Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and
Vodafone.
He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest
marketing organisation. He led the strategic marketing consulting team of PA Consulting Group, was
MD of Brand Finance and partner of The Foundation, before founding his own business. He was
recently described by Business Strategy Review as “one of the best new business thinkers” and is in
demand around the world as an expert advisor and energising speaker.
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